Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: The Secret Value of Online Comments
Don't discount your commenters. They may be tipping you off to important things you should be hearing. Also:…
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Meetings / EventsArticleOver 5 years old
Fan Bases: Are Your Attendees Also Your Number-One Fans?
They better be. If you want your events to thrive—not merely survive—you need to build a loyal attendee…
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Meetings / EventsArticleOver 5 years old
Conference Circuit: E3 Sets a High Score for Associations
The video game industry's most important tradeshow will be brought to you live, courtesy of an association.
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Meetings / EventsArticleOver 5 years old
Brand Saturation: Is Now the Time to Rethink Conference Sponsorship?
One meetings pro says companies are increasingly interested in ROI, not brand saturation, at events. Also: what to…
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Career DevelopmentArticleOver 5 years old
More Advice on Bridging the Generational Divide
Adding to the conversation on generational diversity, an HR consultant shares tips on how to handle challenges around…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Could Crowdfunding Work for Events?
A crowdfunded event could be a good no-risk way to see if there's interest in a conference ahead…
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LearningArticleOver 5 years old
Technology, Education Groups Press Congress to Fund Digital Learning
More than 100 organizations are asking Congress to appropriate at least $200 million to help make available education…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Instagram Moves Beyond Filters
The popular social network adds additional photo-editing capabilities to the newest version of its app. Also: why protecting…
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MembershipArticleOver 5 years old
Membership Job Listings, In So Many Words
What is today's association membership pro asked to do? A lot, if you go by what words turn…
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MembershipArticleOver 5 years old
Best Benefit Ever: Specialized Credit Card Processing
The American Bar Association offers a new option for lawyers struggling with how best to handle the complexities…
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Marketing / CommunicationsVideoOver 5 years old
Welcome to the 2014 Marketing, Membership & Communications Conference
Description: Welcome to the 2014 Marketing, Membership & Communications Conference. Hear from Megan Denhardt, CAE what you need…
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Marketing / CommunicationsArticleOver 5 years old
As Hurricane Season Arrives, Associations Offer Preparedness Tips
It’s almost summer, and that means the beginning of hurricane season along the East Coast and Gulf of…
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Marketing / CommunicationsArticleOver 5 years old
Member Communication: Give Your Messages a Personal Touch
The value of personalization in member communication. Also: Make sure you know what you're getting into with WiFi…
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Marketing / CommunicationsArticleOver 5 years old
Is Your Social Marketing Strategy Going Stale?
A recent saga involving the inner workings of a social marketing firm’s approach to planning offers a useful…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: iOS 8 and Its Association Applications
A lack of killer new devices from Apple at WWDC, but some useful tools for associations. Plus: a…
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Marketing / CommunicationsArticleOver 5 years old
Push It Real Good: Heart Association, DJ Earworm Build CPR Awareness
With the help of popular mixologist DJ Earworm, the American Heart Association aims to keep hearts beating and…
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Organizational StrategyArticleOver 5 years old
Monday Buzz: Why you Should Ignore the Haters
The goal should be to succeed for yourself, not to prove the doubters wrong. Also: Want to build…
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Editor’s Note: The Data Dilemma of Retail Security
What Target's retail security failings teach the rest of the business world about protecting data.
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MembershipArticleOver 5 years old
Messy Member Data? Clean Sweep.
Tips on how to deal with cleaning up old, messy member data.
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Organizational StrategyArticleOver 5 years old
Sift Skills: The Value of Big Data for Associations
Associations are good at collecting data, but they’re less adept at analyzing it or knowing what to do…
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Data Security: Keep a Lid On It
Every association faces data security threats. The appropriate fix has as much to do with keeping staff smart…
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OperationsArticleOver 5 years old
Four Steps to Better Data Security for Associations
DelCor's Tobin Conley offers some basic advice on how to ensure your data security is up to snuff.
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Data Security Policy Case Study: Matrix Group International
Matrix Group International's data security policy emphasizes strong passwords and a cautious approach to installing third-party applications.
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OperationsArticleOver 5 years old
Mobile Device Policy Case Study: Society of American Florists
How one association, the Society of American Florists, handles its mobile device policy for its staff.
