Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Don’t Let Powerpoint Ruin Meetings
Maybe your next board meeting might be better off with zero Powerpoint slides. Also: Selling your message with…
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Meetings / EventsArticleOver 5 years old
Knowledge Now, More Successful Meetings Later
How one meetings-industry association is helping its members understand and communicate how global trends will affect future events…
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Meetings / EventsArticleOver 5 years old
Event Professional Learns From Getting Burned
How one event professional turned a bad experience into something others could learn from. Also: Instagram as a…
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Meetings / EventsArticleOver 5 years old
Meetings Menu: Locally Grown Flavor
Convention centers take locally grown to a new level.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Twitter Password Resets Raise Security Fears
Though the company says it was unintentional, thousands of Twitter password resets freaked out users this morning. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Online Publishers Association: Brands Favor Premium Content
A new study from the Online Publishers Association shows that marketers prefer their brand-focused campaigns to be associated…
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Marketing / CommunicationsArticleOver 5 years old
Consumers Still Like Email — When It’s Done Right
A survey by Blue Kangaroo found that 40 percent of consumers enjoy receiving email from their favorite brands,…
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Meetings / EventsArticleOver 5 years old
Hindsight Bias: Changing What You Said, After the Fact
Do you have a hindsight bias problem? If your recent history is looking revisionist in nature, you might.…
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Meetings / EventsArticleOver 5 years old
Travel Trends Leaning Towards Tech
Workers on the road love their mobile devices, but that doesn’t mean they’re opposed to less tech, either,…
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MembershipArticleOver 5 years old
Spread the Wealth of Member Contact
Direct interaction with association members is a valuable commodity. Don't let a few lucky staff keep it all…
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LearningArticleOver 5 years old
Social Media Roundup: Bold Reinvention Not Always Needed
Why the bold reinvention isn’t always the way to go. Also: A pitch for taking your association’s voting…
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Marketing / CommunicationsArticleOver 5 years old
Searching for Votes: How the Internet Influenced the 2012 Election
From efforts to "brand hijack" to search results that favored the president, search engines and social media played…
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MembershipArticleOver 5 years old
Increasing Membership Levels Smart Marketing, or Just Luck?
Membership recruitment and renewal: The good and bad news about increasing membership levels.
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AdvocacyArticleOver 5 years old
With Association Support, Mass. Limits Mandatory Overtime for Nurses
Massachusetts is the latest state to restrict mandatory overtime for nurses to protect patients from fatigue-induced medical errors.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: A Campaign Emails Postmortem
How the Obama and Romney teams each used campaign emails in interesting — and sometimes surprising — ways.…
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Organizational StrategyArticleOver 5 years old
Subscription Models: Turn That Model Upside-Down
Subscription services are quickly becoming popular — but does that mean your association should consider a monthly model?…
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AdvocacyArticleOver 5 years old
Associations Playing Key Role in Sandy Animal Rescues
With millions of pets and other animals affected by the recent hurricane, a number of national and local…
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Meetings / EventsArticleOver 5 years old
Lunchtime Links: The Costs of Federal Conference Cuts
Why recent federal conference cuts have been a huge loss for military members. Also: Try something clever with…
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Marketing / CommunicationsArticleOver 5 years old
Are Facebook Fan Pages Losing Their Reach For Marketers?
On some Facebook fan pages, complaints are rising that the despite growing audiences, messages aren’t reaching their audiences.…
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AdvocacyArticleOver 5 years old
Fair Elections Legal Network: Associations Have Your Back
Associations are mobilizing volunteers throughout the country this Election Day to make sure every vote gets counted.
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LearningArticleOver 5 years old
Lunchtime Links: Why You Should Think Like Starbucks
How Starbucks introduced a new store feature based on consumer research. Also: How to think around an issue.
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OperationsArticleOver 5 years old
Are You Wired? Lessons for Association Tech Professionals
Keeping up with technology’s breakneck pace isn’t easy—but associations are meeting the challenge by adopting five of the…
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Meetings / EventsArticleOver 5 years old
Keeping Things Moving: Association Meetings Go On Despite Sandy
While Hurricane Sandy cancelled or rescheduled many events, some association meetings starting right before or after went on as…
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Organizational StrategyArticleOver 5 years old
Winds of Change: Rapid Changes in Technology For Associations
How is your association responding to rapid changes in technology or business?
