Format
Articles
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MembershipArticleOver 5 years old
Gamification: How to Boost Member Engagement
How to use gamification to drive interest in your online community. Also: Why millennials value culture over salary.
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MembershipArticleOver 5 years old
Component Relations: How Key Performance Indicators Can Drive Volunteer Success
As the association professional who works with and manages volunteers, geographic or specialty components, and volunteers who manage…
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MembershipArticleOver 5 years old
Monday Buzz: Fixing Customer Service Failures
Learn how your organization can give your members the service they deserve. Plus: What has changed since the…
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MembershipArticleOver 5 years old
Don’t Be Led Astray From Protecting the Member Experience
Businesses that deliver a cluttered customer experience have likely fallen victim to short-sighted temptations. Associations can avoid the…
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MembershipArticleOver 5 years old
The Galactic Guide to Becoming a Jedi Community Manager
Space: The final frontier. A long time ago, in a galaxy far, far away … OK, you get…
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MembershipArticleOver 5 years old
Membership Strategies: New Plans for the Class of 2016
Two associations share their plans for succeeding with younger members. Plus: The year's hottest marketing trends, straight from…
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MembershipArticleOver 5 years old
Multiyear Membership and the Courage to Commit
In theory, multiyear membership could be a useful offer for associations to lock in commitments from its most…
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MembershipArticleOver 5 years old
Sponsored-Membership Model: Reach New Segments
Can't get certain audiences to pay to join your association? Why not get someone else to pay for…
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MembershipArticleOver 5 years old
Tuesday Buzz: Keep Your New Members Excited
Your new members have a lot of energy and excitement. How do you ensure that excitement doesn’t fade?…
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MembershipArticleOver 5 years old
International Chemical Distribution Group Gets New Life
Two chemical distribution associations joined forces to recharge the international group in order to bring together industry representatives…
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MembershipArticleOver 5 years old
Membership Essentials: A Culture That Values Membership
The author of a chapter in the new edition of Membership Essentials shares advice on getting colleagues in…
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MembershipArticleOver 5 years old
Best Benefit Ever: Two Memberships Are Better Than One
Two hospitality associations are bridging the Atlantic to join forces, spread memberships, and share their expertise.
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MembershipArticleOver 5 years old
Tuesday Buzz: Boost Membership With the Basics
One state chapter of a national association found an unlikely path to improving its membership numbers: It ensured…
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MembershipArticleOver 5 years old
Member Retention Tactics: Low Investment, High Impact
How do you know when a member is unhappy? Unfortunately, members tend not to articulate their disappointment; they…
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MembershipArticleOver 5 years old
How Interior Designers Are Honoring Community Engagement
Association members are often giving back to their communities, so one group decided to highlight those contributions via…
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MembershipArticleOver 5 years old
Why the Membership Professional Is a Rare Breed
Even though membership is their core business model, not as many associations have membership staff as you might…
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MembershipArticleOver 5 years old
Tuesday Buzz: How Social Group Membership Helps Retirees
A new study published in the British Medical Journal highlights how staying active in social groups or professional…
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MembershipArticleOver 5 years old
Best Benefit Ever: Refurbishing Travel Agency Benefits for 2016
The Cruise Lines International Association revamped some of its benefits after collecting member feedback.
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MembershipArticleOver 5 years old
Friday Buzz: What’s Separating Your Association From Younger Members?
One association marketing expert suggests that a value gap might be at play when it comes to getting…
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MembershipArticleOver 5 years old
Buzz-Worthy Advice for Member Engagement and Market Analysis
A roundup of five great reads for association membership pros that will get you thinking differently about how…
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MembershipArticleOver 5 years old
Best Benefit Ever: A Pilot Program for British Business Leaders
A longstanding British business association is experimenting with a new pilot program for members who act quickly.
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MembershipArticleOver 5 years old
European Window Film Association Embraces Chapter Role
To help reduce redundancies in costs and advocacy efforts, the European Window Film Association became a chapter of…
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MembershipArticleOver 5 years old
Your Certification Program is Worth More Than You Know
It's no surprise that many associations have credentialing programs. Certifications and certificate programs increase the need for study…
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MembershipArticleOver 5 years old
Digital Content Next Backs Nonprofit News Organizations
The online-publishing trade association Digital Content Next, thanks to a grant from the Knight Foundation, is providing memberships…
