Format
Articles
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MembershipArticleOver 5 years old
Diversify Your Retention Rate, and Other Membership Ideas
Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of…
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MembershipArticleOver 5 years old
Report: TSA PreCheck Perks Up Flying Experience
A new report from the Global Business Travel Association finds that travelers who have signed up for the…
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MembershipArticleOver 5 years old
Survey: Measuring Member Engagement Critical to Success
A new survey by Advanced Solutions International shows that increasing member engagement is a key goal for membership…
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MembershipArticleOver 5 years old
Tips to Start the Chapter Restructuring Process
Mariner Management and Marketing's Peggy Hoffman offers suggestions on how to handle chapter restructuring efforts.
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MembershipArticleOver 5 years old
Member Surveys and Beyond: What to Do With All That Data
Associations typically produce reports on their members regularly, tallying member counts, calculating revenue, counting how many have renewed…
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MembershipArticleOver 5 years old
Ground Up: How a Construction Association Built Community
Despite challenges such as limited finances and manpower, the renovation of the Tennessee Concrete Association's Nashville headquarters turned out…
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MembershipArticleOver 5 years old
Beyond Testimonials: How to Unearth Great Member Stories
Every member has a story, but most people aren't polished storytellers. An author and expert on business storytelling…
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MembershipArticleOver 5 years old
Tuesday Buzz: The Guardian Doubles Down on Membership
The well-known British newspaper has ambitious plans to improve its profitability, starting with an increased focus on membership.…
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MembershipArticleOver 5 years old
A Collaborative Solution for Engaging More Student Members
Two associations in the plastics industry have partnered to grant free memberships to students, with an eye toward…
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MembershipArticleOver 5 years old
AHIP Aims to Win Health Insurers Back as Members
Two of the largest health insurance companies in the country have recently departed from America’s Health Insurance Plans,…
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MembershipArticleOver 5 years old
Supreme Court Case: Unions Could Shift Member Outreach
Public-sector labor unions—whether focused on education or not—have much to lose, depending on how the Supreme Court decides…
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MembershipArticleOver 5 years old
A Few Ideas to Score More Member Loyalty
Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive…
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MembershipArticleOver 5 years old
Best Benefit Ever: An Easy Transition for Horse Lovers
The American Quarter Horse Association has figured out a way to retain members who have moved from youth…
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MembershipArticleOver 5 years old
New Membership and Partnership Models Will Mark 2016
Association software provider Abila predicts associations will start mixing up their membership and partnership models to meet their…
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MembershipArticleOver 5 years old
Idea Bank: A Map of Members’ Service Projects
What's the great idea? Map of members' community service and corporate social responsibility programs Who's doing it? American…
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MembershipArticleOver 5 years old
Data: How Do You Renew?
It's great when a member sends a dues check on time, paid in full, but a lot of…
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MembershipArticleOver 5 years old
Tuesday Buzz: How Social Debt Drives Engagement
The value of social debt in nurturing member engagement—and how you can encourage it. Also: Membership lessons from…
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MembershipArticleOver 5 years old
Tech Tools to Help You Keep Your Association Resolutions
It's that time of the year again when we make personal commitments to start the new year off…
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MembershipArticleOver 5 years old
Qualitative Interview Pros and Cons
The proliferation of cheap, high-quality online survey tools has revolutionized our ability to conduct surveys to obtain quick…
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MembershipArticleOver 5 years old
Don’t Forget to Create Connection With Customer Service
A recent survey of airline passengers highlights the importance of quality customer service—an area in which airlines might…
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MembershipArticleOver 5 years old
The Best of 2015: The Stories You Read and Shared Most
It’s been a busy year for associations, as their work has continued to shape the news every day.…
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MembershipArticleOver 5 years old
5 Gifts on Every Membership Pro’s Holiday Wishlist
Looking for the perfect gift for your colleagues in your association's membership department? Check out this list for…
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MembershipArticleOver 5 years old
Tuesday Buzz: Membership Lessons From Social Clubs
How one social club is keeping relevant with younger audiences—and growing membership at the same time. Also: Conflict's…
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MembershipArticleOver 5 years old
Engagement Ideas From Public Broadcasting
In July, the Nieman Foundation published a 13,000-word report by Knight Visiting Nieman Fellow Melody Joy Kramer that…
