Format
Articles
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MembershipArticleOver 5 years old
Is Your Staff Trained to Sell Membership?
Any association staffer who interacts with members and prospects influences the membership experience. Research from the retail sector…
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MembershipArticleOver 5 years old
Best Benefit Ever: The Elimination of Alumni Exclusivity
The University at Buffalo Alumni Association will offer its current benefits but eliminate its entry cost by restructuring…
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MembershipArticleOver 5 years old
Thanks to a New Association, Your Tattoos Can Live Forever
”Every tattoo tells a story,” says the National Association for the Preservation of Skin Art. The new group…
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MembershipArticleOver 5 years old
Why One Tire Dealers Group Put on the Brakes
The decision by the New Jersey State Tire Dealers Association to stop spinning its wheels, to put it…
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MembershipArticleOver 5 years old
Free Stuff to Foster Engagement
Whatever you call it—swag, tchotchkes, freebies, loot—a small gift with your association's logo on it can pay off…
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MembershipArticleOver 5 years old
Thursday Buzz: The Scoop on Facebook’s Dislike Button
The world’s largest social network is working on a “dislike” button, but there's more to the news than…
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MembershipArticleOver 5 years old
In Recruitment, a Little Recognition Goes a Long Way
There's no one way to make a member-get-a-member program a success, but recognition for recruiters is a must.…
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MembershipArticleOver 5 years old
Best Benefit Ever: Fantasy Sports Research That Matters
Organizations looking to join the rapidly growing world of fantasy sports can get the information they need, thanks…
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MembershipArticleOver 5 years old
Telecom Group Makes Room for Startups
The International Multimedia Telecommunications Consortium has launched a new membership option specifically targeting small or startup companies in…
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MembershipArticleOver 5 years old
Find More Meaning in Your Metrics
In baseball, "Wins Above Replacement" has become a powerful metric for connecting player performance to teams' missions: winning…
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MembershipArticleOver 5 years old
Data: Millennials Now Biggest Workforce Demo
You probably noticed rumblings of change in your association's ranks as long as a decade ago, so we've…
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MembershipArticleOver 5 years old
Best Benefit Ever: Navigating Michigan’s Entrepreneurial Scene
Businesses and investors now have an interactive online guide to Michigan’s community of entrepreneurs thanks to the Michigan…
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MembershipArticleOver 5 years old
Best Benefit Ever: A New Breed of Service for Cattle Ranchers
With its latest member benefit, the American Gelbvieh Association brings data analysis and genetic-management tools to cattle breeding.
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MembershipArticleOver 5 years old
A Revenue-Generating Online Directory
Associations exist first and foremost to serve their members, but sometimes they want to offer new products and…
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MembershipArticleOver 5 years old
Wednesday Buzz: It’s Time to Prepare for Swap Ideas Day!
September 10 is as good a day as any to encourage your association to swap ideas. Plus: a…
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MembershipArticleOver 5 years old
Finding the Middle Ground on Member Engagement
Every member has his or her own reasons for engaging with your association, but how do you best…
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MembershipArticleOver 5 years old
Best Benefit Ever: Scholarships for Members’ Families
The Affiliated Workers Association expands its benefits to include support for the education of members’ families.
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MembershipArticleOver 5 years old
M2M Council Embraces “Internet of Things” in Name Change
The machine-to-machine communications organization is only two years old, but it's name already was starting to feel outdated…
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MembershipArticleOver 5 years old
The Eternal Quest for Membership Growth, and Other Survey Findings
A new industry benchmarking study shows more associations grew in members in 2014 than shrank, but less so than…
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MembershipArticleOver 5 years old
British Event Planner Group to Members: We’re Listening
The Association of British Professional Conference Organisers says it’s putting a heavy focus on member input as it…
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MembershipArticleOver 5 years old
Milestone Members Featured on Association Magazine
How's this for welcoming a new member? Laura Burke, a compliance coordinator at St. Jude Children's Research Hospital…
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MembershipArticleOver 5 years old
American Legion to Female WWII Vet: Yes, You’re a Member
A Vermont World War II veteran was granted membership to the American Legion earlier this summer—just days before…
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MembershipArticleOver 5 years old
Wednesday Buzz: When Free Admission Doesn’t Work
Take a data-driven dive into why free admission isn't a one-stop solution for the museum world. Plus: Is…
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MembershipArticleOver 5 years old
Reflections on Membership From #ASAE15
The 2015 ASAE Annual Meeting & Expo had no shortage of ideas and opinions on the current state…
