Format
Articles
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MembershipArticleOver 5 years old
Customer Experience: The Cereal Problem
A frustrating customer experience can such all the joy out of membership, according to an exec who’s had…
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MembershipArticleOver 5 years old
Which Members Matter Most?
It's an understood reality that, in any association, members come in all different shapes and sizes, so to…
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MembershipArticleOver 5 years old
How a Shift in Thinking Helped One Association Reach a New Audience
Each year, the publishing arm of the Professional Ski Instructors of America and the American Association of Snowboard…
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MembershipArticleOver 5 years old
News Quiz: Name The Association Combating Catfishing
Welcome to the weekly news quiz, where we test your nose for association news. In this edition: Business…
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MembershipArticleOver 5 years old
Open Gaming Alliance Sees Potential in Indie Sector
A videogame-industry trade group is making it easier for indie studios to join and is expanding the group's…
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MembershipArticleOver 5 years old
Auto-Renewal and Monthly Payments: The Perfect Mix?
Automatic dues renewal is a trendy option for associations. I've had my doubts, but I'm seeing the light…
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MembershipArticleOver 5 years old
Tuesday Buzz: Rethink Your Membership Strategy
An association industry consultant thinks it's worth taking a look at groups that are successfully holding their own…
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MembershipArticleOver 5 years old
News Quiz: Did You Know There’s An Association for Piercers?
Welcome to the weekly news quiz, where we test your nose for association news. In this edition: We…
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MembershipArticleOver 5 years old
Member Personalization: Can Tech Replicate Relationships?
As associations get better at personalizing products and services to each individual member, what happens to direct human…
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MembershipArticleOver 5 years old
Best Benefit Ever: A One-Stop Portal for Copyright Protection
A leading British music-industry association has launched a portal for members to keep track of illegal distribution of…
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MembershipArticleOver 5 years old
Monday Buzz: When a Publisher Tackles Membership
Has Slate's push to turn readers into paying members paid off? Plus: What's going on with Facebook Instant…
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MembershipArticleOver 5 years old
Where Is Your Membership Showroom?
Big online retailers are finding that real-world showrooms have an important influence on customers' buying habits. How can…
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MembershipArticleOver 5 years old
Film Archivists’ New Supporting Role: Silent Film Preservation
Universal Pictures wants to fully restore and properly archive more than a dozen silent films from the studio’s…
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MembershipArticleOver 5 years old
The Personal Touch: Personalization for Associations
Why personalization matters more than ever for associations.
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MembershipArticleOver 5 years old
Ask the CEO: Carey Goryl, CAE
Carey Goryl, CAE, CEO of the International Association of Forensic Nurses, answers questions from IAFN member Susan Chasson.
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MembershipArticleOver 5 years old
Free Ride: Winter Sport Groups Help Riders With Disabilities
How a shift in thinking helped get people with disabilities on the ski slopes.
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MembershipArticleOver 5 years old
From Where I Sit: Don’t Delegate Everything
Jay Karen, CAE, is CEO of Select Registry, explains why too much “CEO stuff” might leave you out…
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MembershipArticleOver 5 years old
Which Members Matter Most? Use Segmentation to Find Out
Segmentation means deciding which members are most valuable.
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MembershipArticleOver 5 years old
Data Nugget: Why Don’t Nonmembers Join?
A John Wiley & Sons, Inc. survey uncovers why nonmembers aren’t joining associations.
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MembershipArticleOver 5 years old
Association: Booksellers Show Strength in Healthy Comeback
Struggling no more? The American Booksellers Association reports a member surge that's driven by indie booksellers—and highlighted by…
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MembershipArticleOver 5 years old
Rachel Botsman: Disruption and Opportunity for Associations
Uber, Airbnb, and other companies in the collaborative economy are borrowing some of associations’ key sources of value—collaboration…
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MembershipArticleOver 5 years old
Best Benefit Ever: New Partnerships Bring Fresh Perks to Bankers
The Mortgage Bankers Association has joined forces with several other organizations in the mortgage industry, creating a slew…
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MembershipArticleOver 5 years old
What Your Magazine Cover Says About Membership
Associations are built by and for members, which is why one association promised to put its 15,000th member…
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MembershipArticleOver 5 years old
Less Is More When It Comes to Functionality
You may get caught up in all the bells and whistles that a platform offers. But what matters…
