Format
Articles
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MembershipArticleOver 5 years old
Membership Memo: Value of a Lifetime
Introducing lifetime value: The multiplier metric that goes beyond today’s dues.
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MembershipArticleOver 5 years old
Rules of Engagement: This Gnome Knows Membership
The traveling mascot of the Kentucky Pharmacists Association shares his advice on member engagement.
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MembershipArticleOver 5 years old
Data Nugget: The Money in Membership Careers
There’s room for growth in an association membership career.
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MembershipArticleOver 5 years old
What Would Your Former Members Say You’re Worth?
When one association offered lapsed members a "pay what you want" reinstatement deal, it won back some members…
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MembershipArticleOver 5 years old
Survey: Prestige, Content Draw Researchers to Scholary Groups
A survey of nearly 14,000 academics examines some of the motivations behind researchers’ decision to join or not…
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MembershipArticleOver 5 years old
Retirement Association Rebrands to Match Growing Mission
A group representing pension professionals recently underwent a name change in order to better represent the retirement plan…
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MembershipArticleOver 5 years old
Mascots Now Have an Association to Call Their Own
Seeing a void, colleagues in the mascot business decided to launch the National Mascot Association. The group plans…
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MembershipArticleOver 5 years old
Member-Data Collection: The Never-Ending Story of Data Management
Associations have long wondered how to get more members to update their profile info. One association says the…
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MembershipArticleOver 5 years old
Best Benefit Ever: Giving Equestrian Aficionados What They Want Most
A new partnership between Horse Country Campground and the Ontario Equestrian Federation offers horse enthusiasts the perfect excuse…
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MembershipArticleOver 5 years old
After Name Change, Government Relations Group Looks Beyond Hill
Whether or not you’re convinced that the Association of Government Relations Professionals didn’t change its name to get…
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MembershipArticleOver 5 years old
How a 10-Month Trial Membership Offer Found Success
An association that let new members join for free for nearly a year says the offer worked better…
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MembershipArticleOver 5 years old
Why This Palm Oil Sustainability Group Ditched Its Own Members
As concerns about deforestation plague palm oil manufacturers, a coalition focused on encouraging sustainability has decided to use…
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MembershipArticleOver 5 years old
Monday Buzz: Giving Data Back to Members
Data is a central theme of private-sector conversations, but that doesn’t mean that associations should be left in…
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MembershipArticleOver 5 years old
As Plastics Recycling Industry Grows, Association Follows Suit
A new report from the American Chemistry Council shows that the recycling of post-consumer plastic film has surged…
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MembershipArticleOver 5 years old
Best Benefit Ever: Free Legal Services for Design Professionals
Members of professional design association AIGA can get their legal agreements in order with a year of free…
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MembershipArticleOver 5 years old
Medical Association: What’s Behind Its Membership Surge
The American Medical Association, after a period of sharp downturns in membership, is seeing a reversal of that…
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MembershipArticleOver 5 years old
From New to Loyal: How to Bridge the Engagement Gap
The author of a new book on membership shares how businesses beyond the association realm are rewarding desired…
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MembershipArticleOver 5 years old
Best Benefit Ever: Text Discounts for Information, Referral Providers
Members of the Alliance of Information and Referral Services can get discounts on short text codes for rapid…
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MembershipArticleOver 5 years old
Friday Buzz: Why Superfish is So Scary
The adware installed on a number of recent Lenovo laptops deeply compromises online security. Learn how to get…
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MembershipArticleOver 5 years old
The Board Member’s Guide to the Association Membership Model
Chances are, membership isn't your day job. Maybe you're a nurse, or a builder, or an artist. Even…
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MembershipArticleOver 5 years old
Best Benefit Ever: Currency Enthusiasts Get a Wealth of New Colleagues
The American Numismatic Association is bringing more currency buffs into its ranks to connect with current members.
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MembershipArticleOver 5 years old
Monday Buzz: Membership Success Fueled by the Web
A small Rhode Island association discovers how important its web presence really is. Plus: How long will Twitter…
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MembershipArticleOver 5 years old
Membership Mode: A Crash Course for Volunteer Leaders
If you’re going to lead an association, it would be a good idea to understand its foundational business…
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MembershipArticleOver 5 years old
More on Membership for Volunteer Leaders
Resources for volunteer leaders to bone up on their membership knowledge.
