Format
Articles
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MembershipArticleOver 5 years old
Melbourne Cricket Club Has Four-Decade-Long Member Waiting List
The operators of the Melbourne Cricket Club, which runs the country’s largest stadium, are trying to ensure that…
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MembershipArticleOver 5 years old
Status and Time: Two More Member Motivations
Some association members want to keep up with the Joneses, while others are looking for experiences that reward…
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MembershipArticleOver 5 years old
Streaming Video Group Launches, but Key Players Are Missing
The Streaming Video Alliance, a new trade group focused on developing industrywide standards and best practices for video-streaming…
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MembershipArticleOver 5 years old
Zero In On Your Unengaged Members
One association's key engagement metric answers a simple question: How many members' engagement score is zero?
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MembershipArticleOver 5 years old
Best Benefit Ever: Retirement Benefits for Tennis Aficionados
The United States Professional Tennis Association is helping its members stay active for a lifetime with a new…
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MembershipArticleOver 5 years old
Friday Buzz: Make Hybrid Membership Work for You
An association-membership firm offers tips to move beyond the traditional one-size-fits-all approach. Also: what nonprofit marketers should know…
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MembershipArticleOver 5 years old
A Major League Member Engagement Metric
Tracking engagement on a per-member basis is valuable, but what could an association learn from an organization-wide engagement…
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MembershipArticleOver 5 years old
Best Benefit Ever: Authors Get Virtual Publishing Help
Author U provides support and resources to help members turn ideas into books.
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MembershipArticleOver 5 years old
Do Members Join for Your Mission?
The success of mission-driven companies like Chipotle show how associations can transform their missions from mere marketing slogans…
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MembershipArticleOver 5 years old
Good News for Associations in Latest Employment Studies
Separate analyses of the U.S. employment situation tell a promising story, but with a downside: Companies are hiring…
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MembershipArticleOver 5 years old
National Advertisers’ Group Acquires Additional Association
The Association of National Advertisers keeps growing. It announced last week that it acquired the Business Marketing Association…
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MembershipArticleOver 5 years old
Girl Scouts Boost Outreach Efforts to Thwart Declining Membership
With membership numbers falling two years in a row, Girl Scouts of the USA is hoping new online…
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MembershipArticleOver 5 years old
To Get Member Applications Surging, Follow the Peace Corps
After a major overhaul of its application process, the Peace Corps saw a major jump in the number…
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MembershipArticleOver 5 years old
Membership Pros’ Love/Hate Relationship With AMS Systems
An association management software system can be a crucial tool for success in a membership organization—and also a possible…
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MembershipArticleOver 5 years old
Social Media Roundup: How to Evaluate a Constituent Management System
A new white paper offers pointers on picking a new membership and donor management system. Also: A social…
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MembershipArticleOver 5 years old
New Money: Bet on Membership Benefits
How can your association select offerings to grow membership and revenue? Focus on member retention.
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MembershipArticleOver 5 years old
Good Counsel: Share Member Information With Care
Think twice before renting member information to just anyone who asks for it. Check out these caveats to putting…
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MembershipArticleOver 5 years old
How Free Membership Access Pays Off
No-fee access for small companies has big impact.
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MembershipArticleOver 5 years old
Best Benefit Ever: A Chance to Root for Your Home Team
Michigan social workers get an off-hours perk: cheaper tickets to Detroit Pistons games for the upcoming season.
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MembershipArticleOver 5 years old
Social Media Roundup: Keep That Member Database Updated
The low-tech approach to making sure your member database has the correct contact info. Also: Face-to-face still wins…
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MembershipArticleOver 5 years old
Ad Tech Hits the Lab: IAB Launches Skunkworks Project
The Interactive Advertising Bureau hopes to build stronger standards for the industry—both now, and far into the future—with…
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MembershipArticleOver 5 years old
Thursday Buzz: Weak Member Engagement? Look At Your Staff
You can't rely on your volunteers all the time to get your members motivated—your staffers have to do…
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MembershipArticleOver 5 years old
The Value of the First Reply, and Other Online Community Metrics
A provider of online community software dug into the data for about 250 of its client associations. Here's…
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MembershipArticleOver 5 years old
Best Benefit Ever: A Free Piece of Hearthstone Flair
A leading association in the growing world of e-sports gives collegiate members an exclusive benefit.
