Format
Articles
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MembershipArticleOver 5 years old
Volunteers: Asking for Less in More Ways
Why drumming up interest from new members shouldn't start with a big ask but a more modest one.…
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MembershipArticleOver 5 years old
Hootsuite: Tweet for Help
Social management giant Hootsuite has a new trick up its sleeve that involves an old-school form of social…
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MembershipArticleOver 5 years old
3 Myths About Millennial Members Get Busted
Forget the studies you’ve read about the mindset of millennials. If you really want to know what we’re…
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MembershipArticleOver 5 years old
Fellowship in the Sky: Catholic Aviation Association Takes Flight
Combining interests in both aviation and faith, the Catholic Aviation Association hopes to build strong communities through inexpensive…
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MembershipArticleOver 5 years old
Healthier Association, Higher Membership Performance
How one association cured its ailing membership numbers with a multifront upgrade to its core systems and services.
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MembershipArticleOver 5 years old
Managing the Age Gap as a Young Professional
With four different generations sharing the office these days, age gaps are bound to happen, and younger employees…
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MembershipArticleOver 5 years old
With Publishing Group Purchase, PMMI Expands Member Benefits
Build it or buy it? That’s the question PMMI, the Association for Packaging and Processing Technologies, faced when…
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MembershipArticleOver 5 years old
Young Professionals Are Pushing Associations Forward
Want to get a glimpse into the minds of millennial employees and members? Hang out with them here…
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MembershipArticleOver 5 years old
Surge: Membership Lessons From a Discontinued Soda
The cult of Surge convinced Coca-Cola to bring the soda back, and the reason it did is one…
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MembershipArticleOver 5 years old
Best Benefit Ever: Building Benefits Through Membership
Congratulations! You have a full suite of member benefits! Now, how are you spreading your membership message? One…
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MembershipArticleOver 5 years old
How A Circus Association Walks the Tightrope of Member Communication
With a range of member demographics spanning kids to adults, the American Youth Circus Organization decided to change…
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MembershipArticleOver 5 years old
You Won’t Believe the ROI on This Member Recruitment Campaign
The International Coach Federation saw LinkedIn as an untapped reservoir of potential members, and a $25K membership campaign…
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MembershipArticleOver 5 years old
Best Benefit Ever: A Legal Hotline for the Evangelical Press
Members of the Evangelical Press Association can now call upon a higher power when looking for legal advice.
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MembershipArticleOver 5 years old
Kentucky Distillers Bring Class to First Membership Drive
With the bourbon industry in the midst of a big expansion, the Kentucky Distillers' Association is pulling out…
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MembershipArticleOver 5 years old
AARP RealPad: Member Needs Should Drive Your Tech Efforts
With technology becoming a bigger driver of member interest than ever, associations should be ready to build tech…
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MembershipArticleOver 5 years old
Michigan Education Association Loses Member Churn Case
Facing a series of political setbacks in recent years, the Michigan Education Association recently lost a case regarding…
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MembershipArticleOver 5 years old
How Big Is Your Buildup of Past Members?
Even if your association is growing, the churn of recruitment and lapsed members means you likely have more…
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MembershipArticleOver 5 years old
Best Benefit Ever: An Association of Healthier Truckers
Truckers looking to lighten their personal loads now get extra roadside assistance from the American Association of Owner…
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MembershipArticleOver 5 years old
Newly Launched Screens Entertainment Association Aims for the Stars
With the backing of a board that boasts Hollywood insiders, the new industry group hopes to make second-screen…
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MembershipArticleOver 5 years old
Get Them in the Door: Inside a 10-Month Trial Membership Offer
One association has let new members join for free since March 1. Many have joined, but will they…
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MembershipArticleOver 5 years old
Best Benefit Ever: Discounted Shipping for Member Businesses
One prominent Chamber of Commerce is making the shipping process easier and cheaper for small businesses.
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MembershipArticleOver 5 years old
You Can Always Get What You Want: The Rise of Press-A-Button Apps
Mobile apps are increasingly paving the way for stupid-simple commerce, hitting industries as diverse as groceries, taxi service,…
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MembershipArticleOver 5 years old
Heavy Lifting: Association for Senior Move Managers Lends a Hand
It's a niche filled with tough discussions and big life changes, but members of the National Association of…
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MembershipArticleOver 5 years old
Friday Buzz: “A Member Online is a Member Offline”
Having a social media department isn’t enough—your membership pros have to embrace social media too. Also: One association…
