Format
Articles
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MembershipArticleOver 5 years old
This UK Conservative Party Has a Membership Problem
This week, press reports surfaced in the U.K. that its Conservative Party suffered a massive decline in membership…
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MembershipArticleOver 5 years old
Our Members: Who Belongs to Whom?
Most of us regularly use the phrase "our members." Stop and think about that. Do members belong to…
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MembershipArticleOver 5 years old
Association Weighs Letting Go of “Lobbyists”
The American League of Lobbyists is debating a new name. Find out what one association professional has to…
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MembershipArticleOver 5 years old
Lunchtime Links: How to Get Volunteers—And How to Keep Them
Make sure your volunteer programs have impact. Also: Encourage leadership within your ranks.
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MembershipArticleOver 5 years old
Marketing Campaigns: Don’t Forget Your Members are People
There's a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don't lose sight…
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MembershipArticleOver 5 years old
The AFL-CIO Evolves: A Union’s Plan to Battle Declining Membership
The largest labor union in the country has approved a plan to expand its membership base to more…
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MembershipArticleOver 5 years old
Changes Afoot: What’s Next for the AMS Space?
The recent sale of one of the largest companies in the association management software space has ushered in…
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MembershipArticleOver 5 years old
Overwhelmed With Tracking Member Engagement? You’re Not Alone
A new report on associations' membership-metrics practices shows strong desire but low success in measuring member engagement, and…
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MembershipArticleOver 5 years old
Free-To-Fee: When it’s Time to Ask Members to Start Paying
New organizations sometimes face an uphill battle in gaining traction, but the right approach could go a long…
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MembershipArticleOver 5 years old
Prospective Members: Don’t Let the Odds Get You Down
Why even a microscopic percentage of converting a prospective member is still worthy of your time. Also: Google…
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MembershipArticleOver 5 years old
Membership Engagement and Spending Data, All in One Place
A look at the inner workings of one association's data-tracking and scoring system for member engagement and spending.…
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MembershipArticleOver 5 years old
Small Businesses Stay Loyal to Customer Loyalty Programs
Loyalty programs continue to help small- and medium-sized businesses generate regular customer engagement, according to a recent survey.…
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MembershipArticleOver 5 years old
One Less Headache for International Travelers?
With the expansion of the U.S. Customs and Border Protection’s Global Entry program, international travelers entering the U.S.…
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MembershipArticleOver 5 years old
Sharing With Nonmembers: A Glass-Half-Full Perspective
The optimistic view on members-only benefits shared with nonmembers: If it's worth sharing, it must be great. The…
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MembershipArticleOver 5 years old
Design: The Extra Step in Member Benefits
A salary calculator is a simple tool, but it's a perfect example of an association product designed with…
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MembershipArticleOver 5 years old
Association Membership Musings From ASAE13
The best and brightest in association thought leaders shared their bold ideas on association membership at ASAE's 2013…
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MembershipArticleOver 5 years old
Ask the CEO: American Society for Nutrition’s John Courtney
John Courtney, Ph.D., CEO, American Society for Nutrition, answers questions from ASN student member Sabrina Sales Martinez.
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MembershipArticleOver 5 years old
Membership Memo: Measure Much?
New online communities mean new data to track.
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MembershipArticleOver 5 years old
Use Member Data to Improve Engagement
Member data-driven engagement can’t be achieved overnight, but here’s how to start.
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MembershipArticleOver 5 years old
The Perks of Association Credentialing
Association credentialing programs are good for business, says new research from the ASAE Foundation.
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MembershipArticleOver 5 years old
Does Membership Department Experience Matter in the CEO Role?
Membership is the foundational business model for most associations, but working in a membership department doesn't appear to…
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MembershipArticleOver 5 years old
Reward Programs Can Go A Long Way Toward Inspiring Engagement
Want to encourage hard-working and engaged employees and members? Take a cue from some associations that have implemented…
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MembershipArticleOver 5 years old
Dues Cycles and Membership Metrics
How does your choice in dues cycle relate to your association's membership growth and renewal? New data adds…
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MembershipArticleOver 5 years old
Dues Structure: “No More Gut Feelings”
How one association put its data to work to determine the true cost of serving its members—and whether…
