Format
Articles
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MembershipArticleOver 5 years old
Social Media Roundup: The Personal Approach To Member Engagement
Tips to boosting member engagement, the personal way. Plus: How mobile technology can benefit your recruiting efforts.
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MembershipArticleOver 5 years old
Lunchtime Links: Thinking About Membership in Tiers
How one association turned around its membership decline by moving away from a one-size-fits-all model. Also: A new…
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MembershipArticleOver 5 years old
Hiring for the Member-Centric Mindset
Associations need staff who will always put members first, but how do you identify those people to get…
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MembershipArticleOver 5 years old
Top-Level Domains as a Member Benefit? Ask Your .Realtor
An address on an exclusive top-level domain as a member perk? Here's one association that's offering just that…
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MembershipArticleOver 5 years old
Corporate Sponsorship: Growth Streak Continues for Associations
Insurance companies, banks, and pharmaceutical firms are the largest sponsors of the association industry at large, according to…
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MembershipArticleOver 5 years old
Lunchtime Links: Gaging Member Expectations
Understanding what your members expect out of your association's services. Plus: The future of online recruitment.
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MembershipArticleOver 5 years old
Loyalty Programs Valued, But Struggle With Engagement
While such programs are popular with companies, a new Forrester study on loyalty programs suggests that actual engagement…
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MembershipArticleOver 5 years old
Save People, Not Associations
A lesson from a conference for journalists offers an important reminder about thriving in the future. In short:…
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MembershipArticleOver 5 years old
Social Media Roundup: Use Your Spotlight Sparingly
The spotlight your association can offer members is important; here's how to use it the right way. Also:…
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MembershipArticleOver 5 years old
Lunchtime Links: How to Onboard New Members
What to do when new members join your organization. Plus: Creating a plan for when your organization achieves…
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MembershipArticleOver 5 years old
Free Admission: Why One Group Dropped Dues for Government Employees
The Parenteral Drug Association now offers free membership for government workers worldwide. The goal: to keep members from…
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MembershipArticleOver 5 years old
The Member Voice in Merger Talks
In the lead-up to a potential merger, two associations in the horticulture industry kept their members involved every…
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MembershipArticleOver 5 years old
Social Media Roundup: Candy Crush and Member Engagement
You can learn a few things about member engagement from a popular online game. Plus: diagramming the modern…
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MembershipArticleOver 5 years old
Natural Products Association Members to Association: Stay Small
Are associations better served by focusing narrowly on current members’ interests or by working to grow their bases?…
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MembershipArticleOver 5 years old
Girl Scouts Changes Approach to Member and Adult Volunteer Recruitment
A new grassroots and social media campaign aims to reverse declining membership and volunteer numbers for the Girl…
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MembershipArticleOver 5 years old
How Micro-Volunteering Builds Association Ownership
A sense of ownership among members is what sets associations apart from other forms of business. Micro-volunteering—if managed…
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MembershipArticleOver 5 years old
Talking Tech: Common Space to Build an Online Community
Ben Martin, CAE, chief engagement officer at Online Community Results, on the secrets of successful online communities.
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MembershipArticleOver 5 years old
Membership Memo: Where in the World?
How meeting location can influence membership numbers for your organization.
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MembershipArticleOver 5 years old
Foundation Report: Target, Member Engagement
Four organizations will study and develop models to address member engagement
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MembershipArticleOver 5 years old
Brought To You By… Luggage
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of…
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MembershipArticleOver 5 years old
Feedback Loop: Realtor Survey Program Faces Slow Uptake
With a pilot program designed to give real-estate agents feedback facing pushback over industry uneasiness about online reviews…
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MembershipArticleOver 5 years old
American Counseling Association: Inside a 29-Month Growth Streak
By adding key benefits requested via member feedback, the American Counseling Association has sustained growth for several years.…
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MembershipArticleOver 5 years old
Social Media Roundup: The Golden Rule of Customer Service
"Your issue is not my problem." Come again? That's blasphemy to a member's ears and a big no-no…
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MembershipArticleOver 5 years old
Social Media Roundup: How Content Marketing Spurs Member Growth
Spotted: Membership strategy and content marketing rolling with the same crowd. Plus: How to launch a website that…
