Format
Articles
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MembershipArticleOver 5 years old
Membership At Scale: Lessons From Costco and Amazon Prime
Two of the best private-sector examples of membership programs have impressive reach, but that doesn't mean their models…
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MembershipArticleOver 5 years old
The Association Behind Drupal’s Massive Install Base
The open-source CMS platform Drupal recently announced a footprint topping 1 million websites worldwide. And like many community-driven…
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MembershipArticleOver 5 years old
How Associations Weather Economic Ups and Downs
The latest results from a longitudinal study looking at economic effects on associations suggest that in good times…
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MembershipArticleOver 5 years old
How “Unmembership” Gets Back to the Roots of Associating
A look at one small association that tossed its membership model 12 years ago and has been thriving…
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MembershipArticleOver 5 years old
Survey: Volunteering Numbers Are On the Decline
Associations had a range of reactions to a new Bureau of Labor Statistics survey that showed the number…
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MembershipArticleOver 5 years old
Lunchtime Links: Rejigger Your Member Renewal Strategy
Five easy ways to tweak your old membership-renewal strategy. Also: Swapping services with other organizations can save time…
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MembershipArticleOver 5 years old
Give Members a Reason to Give You Their Data
Tech giants that swim in big data don't get all that info from surveys. It's time for associations…
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MembershipArticleOver 5 years old
Lunchtime Links: Why You Need to Update Your iPhone
A glaring security concern has emerged for Apple iPhone customers, and we know what you can do to…
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MembershipArticleOver 5 years old
Machine-to-Machine Group Reports Robust Membership Growth
The International M2M Council reports that it has added hundreds of new members to its rolls in a…
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MembershipArticleOver 5 years old
Social Media Roundup: A Quiz on To-do Lists
Reorganize the way you're sorting things and get some inspiration for the upcoming year. Plus: A hot new…
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MembershipArticleOver 5 years old
YouTube Video Providers Form Trade Group
A new trade group hopes to help video networks on YouTube draw advertiser interest and create a unified…
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MembershipArticleOver 5 years old
A Lesson From Museums on Mission and Membership
For visitor-serving organizations like museums and zoos, evidence shows a strong reputation for mission pursuit boosts financial performance.…
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MembershipArticleOver 5 years old
Golden Handcuffs: Get Your Members Hooked for Life
How a popular developer site's membership model earned the "golden handcuffs" from its many devoted users. Also: A…
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MembershipArticleOver 5 years old
Sorry, Bozo: Clown Membership on the Decline, Associations Say
Two major groups representing clowns in the U.S. say that their membership has dropped significantly in recent years.…
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MembershipArticleOver 5 years old
Valentine’s Day: 14 Reasons to Love Associations
It’s almost Valentine’s Day, so what better way to celebrate than by exploring why people should love associations.
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MembershipArticleOver 5 years old
Social Media Roundup: Thinking About Tiered Membership
Having only one membership rate doesn’t work for everyone, but switching to levels can be tricky. Also: When…
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MembershipArticleOver 5 years old
Air Force Association’s New Member Tier: Digital Mag Only, Please
The group remains committed to Air Force Magazine—it just plans to offer a cheaper membership option for those…
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MembershipArticleOver 5 years old
What Do You Tell Your Board About Membership?
Membership seems to be low on the list of board-training fundamentals, even though it's a fundamental business model…
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MembershipArticleOver 5 years old
Survey: How Associations Plan to Meet Top Challenges in 2014
A newly published survey reveals several issues, including membership growth, facing associations in 2014. It also indicates some…
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MembershipArticleOver 5 years old
New Releases: Members for the Long Haul
A comprehensive new book covers the art of membership recruitment, engagement, and retention.
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MembershipArticleOver 5 years old
Looking Beyond the Membership Numbers
The rise of a third-party online community for doctors could be viewed as a cautionary tale for associations—or,…
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MembershipArticleOver 5 years old
Lunchtime Links: The Limits of “Young Professional”
Are your younger members missing out on larger opportunities within your association via your "young professional" group? Also:…
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MembershipArticleOver 5 years old
Do You Know Your Members’ Engagement Potential?
More engagement equals more renewals, right? Maybe not. The new book The Art of Membership explains that some…
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MembershipArticleOver 5 years old
Social Media Roundup: The Ever-Changing Membership Journey
Your association's place along the membership journey. Plus: Give your voter turnout a boost by considering past endeavors…
