Format
Articles
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MembershipArticleOver 5 years old
Nosy Member Engagement: Get Your Nose Into It
Why taking a nosy approach might be the perfect strategy for building member engagement. Also: A reminder that…
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MembershipArticleOver 5 years old
Revamped Membership Strategy Brings Record Growth to Coaches’ Group
A year after completing a strategic assessment of its membership, the International Coach Federation saw the number of…
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MembershipArticleOver 5 years old
Captain America: Think Like a Superhero
When the office is in chaos, leaders can save the day the Captain America way. Also: Get your…
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MembershipArticleOver 5 years old
Monday Buzz: Regain Control of Your Renewal Rates
Tips for retaining your membership numbers. Plus: Don't turn off the introverts who attend your events.
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MembershipArticleOver 5 years old
Friday Buzz: Deliver Us From Lackadaisical Leaders
Management teams must reassess their staff when a poorly performing executive brings them down. Also: Look to data…
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MembershipArticleOver 5 years old
A Lesson in Quality From For-Profit Membership Programs
Associations may be more similar than we think to for-profit membership programs, where flawless service quality is a…
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MembershipArticleOver 5 years old
CompTIA Opts for New Open-Access Membership Model
Membership numbers have been steady for several years at CompTIA, but its leaders believed it was time to…
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MembershipArticleOver 5 years old
Where Associations Saw Their Membership Grow In 2013
Early results from a new study show that recruitment, not renewals, drove member growth for many associations. Also:…
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MembershipArticleOver 5 years old
More Spring Cleaning Ideas for Membership Pros
Is it finally spring yet? It's time once more to declutter your membership practices, and these five ideas…
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MembershipArticleOver 5 years old
Tech Memo: Speedier Service With Toll-Free Texting
Toll-free texting could be the perfect customer service solution for your association.
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MembershipArticleOver 5 years old
Membership Memo: Pay What You Will for Benefits
A better measure for intangible benefits.
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MembershipArticleOver 5 years old
Rules of Engagement: Join the Membership Club
Lessons from associations' for-profit kin, the membership club.
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MembershipArticleOver 5 years old
As Membership Changes, So Does Motorcoach Association
Recognizing that its core group of members has changed, the Florida Motorcoach Association is adjusting the way it…
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MembershipArticleOver 5 years old
Is Engaging Without Metrics Really Engagement?
Why tracking metrics should be more of a priority for organizations trying to build engagement. Also: What associations…
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MembershipArticleOver 5 years old
Designing New Opportunities for Millennial Members
On the heels of new research on millennials that illustrates some potential areas of concern for associations, we…
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MembershipArticleOver 5 years old
The Outsize Effects of Environmental Conditions on Membership
Membership is tough work, and success often hinges on which way the wind blows in your industry. But…
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MembershipArticleOver 5 years old
Access as a Benefit: Slate’s News-Focused Take on Membership
In keeping with the trend of news outlets hunting for new revenue models, the popular online magazine is…
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MembershipArticleOver 5 years old
Social Media Roundup: Better Strategy Means Smarter Questions
Blazing a new trail toward membership success starts with asking better questions. Also: Your nonprofit isn’t winning (on social…
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MembershipArticleOver 5 years old
Catching Up With Membership Stories, Part 2
One association professional called all 1,000 of her association's new members on the phone. Another association dug into…
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MembershipArticleOver 5 years old
Social Media Roundup: Overcoming the Millennial Hurdle
Millennial habits could pose a unique challenge for association membership efforts, but don’t let that prevent you from…
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MembershipArticleOver 5 years old
Bring the Volunteer Opportunities to Your Members
The concept of "accessible volunteering" could help ensure your members are involved even if they don't have much…
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MembershipArticleOver 5 years old
Social Media Roundup: Member Matters
When was the last time you sat back and considered what your members wanted? If you have to…
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MembershipArticleOver 5 years old
Catching Up With Membership Stories, Part 1
One association launched a tiered membership structure. Another was on a 29-month membership growth streak. I followed up…
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MembershipArticleOver 5 years old
Citizen Science Association Experiments With Free Membership
A science-focused association is looking to kickstart its inception with free memberships.
