Format
Articles
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MembershipArticleOver 5 years old
American Business Media Merges With Software Association
After 107 years of being an independent organization, American Business Media is merging with the Software & Information…
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MembershipArticleOver 5 years old
Breaking Up Conflicts: No Right or Wrong
What happens when both sides think they’re right? Seth Godin on breaking up conflicts. Also: Why happy workers…
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MembershipArticleOver 5 years old
New Cyber Warfare Association Will Address Evolving Military Needs
The new group will provide a professional home for the fastest-expanding sector of the military community.
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MembershipArticleOver 5 years old
Larky Offers Up Member Benefits At Your Fingertips
Two Michigan entrepreneurs recently developed an app that helps consumers find member benefits they’re entitled to, but aren’t…
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MembershipArticleOver 5 years old
Association for the Advancement of Wound Care Boosts Military Offering
The Association for the Advancement of Wound Care has established a special membership category for military and VA…
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MembershipArticleOver 5 years old
3-D Printing: Build Your Own Great Culture
How you can take a few cues from the culture behind the 3D printing movement. Also: Don’t flunk…
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MembershipArticleOver 5 years old
Spring Cleaning Ideas for Membership Pros
Get rid of that "we've always done it that way" smell with these four ideas for refreshing your…
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MembershipArticleOver 5 years old
Academy of Motion Picture Arts and Sciences: Let’s Discuss Our Future
The Academy of Motion Picture Arts and Sciences, best known as the association behind the Oscars, is holding…
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MembershipArticleOver 5 years old
Social Media Roundup: Word Of Mouth Marketing Strategies
Most members put a great weight on word of mouth before joining a professional association. Also: How to…
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MembershipArticleOver 5 years old
Overcoming the Association Value Gap: Part II
Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new…
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MembershipArticleOver 5 years old
Trade Associations: When a Team Makes the Membership Decision
The needs of an organization or employer often come into play in the decision to join, which means…
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MembershipArticleOver 5 years old
National Print Owners Association Hits the Ground Running
Flexibility and openness have allowed the National Print Owners Association—just four months old—to surpass membership expectations and sell…
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MembershipArticleOver 5 years old
Lunchtime Links: Staying On Your Association Members’ Team
How to maintain your association's member-centric thinking. Also: Organization leads to prioritization and efficiency. How these event planners…
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MembershipArticleOver 5 years old
Nurses Groups Collaborate to Recognize Certified Nurses
The credentialing arm of the American Nurses Association leads the charge to recognize certified nurses in a day…
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MembershipArticleOver 5 years old
Get Out the Vote: More Associations Using Online Voting
While more associations and nonprofits are turning to online voting over paper ballots, voter apathy among members poses…
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MembershipArticleOver 5 years old
Membership Growth: Just Say No to More Members
Today's strategies for success require associations to forget what they've always known about membership growth.
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MembershipArticleOver 5 years old
Social Media Roundup: Why Online Engagement Takes Planning
How to choose the right strategy for developing an online member community. Also: Your conference attendees may not…
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MembershipArticleOver 5 years old
The American Legion’s Membership Challenges
With many of its members aging and younger veterans too busy to join, the veterans-aid group is facing…
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MembershipArticleOver 5 years old
Lunchtime Links: Take Your Conversations Back-Channel
Why private conversations can prove just as useful as the ones you have in public. Also: Why asking…
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MembershipArticleOver 5 years old
Engaged Members: Go Beyond the Usual Suspects
As a recent study of Twitter reminds us, it’s easy to get comfortable with the usual set of…
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MembershipArticleOver 5 years old
Public Transit Use Reached New Heights In 2012
With high fuel costs and more jobs in American cities, public transportation received quite the boost in usage…
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MembershipArticleOver 5 years old
Social Media Roundup: Great Ideas Over This Way
One association executive, inspired by his trip to Colorado, offers a few great ideas of his own. Also:…
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MembershipArticleOver 5 years old
Sally Hogshead: Fascinate to Boost Member Engagement
When associations fascinate their members, they create irreplaceable, one-of-a-kind experiences that will engage members for the long term.
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MembershipArticleOver 5 years old
Overcoming The Association Value Gap: Part I
Even in 2013, association business models based on membership rely heavily on dues revenue. Leaders need to understand…
