Format
Articles
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MembershipArticleOver 5 years old
New Beekeeping Group Works to Boost Members—and Bees
As the beekeeping business struggles with its numbers—on the human and insect fronts—one new local group is working…
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MembershipArticleOver 5 years old
Associations and the Free or Fee Decision
If your association is giving away products or membership at zero charge, and you’re not getting anything else…
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MembershipArticleOver 5 years old
Associations Groups Pinpoint Audiences with Mobile Apps
What do Girl Scouts, sailors, and taxi drivers have in common? Their organizations have pinpointed what customers or…
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MembershipArticleOver 5 years old
Membership: The Value of Exclusivity
Don't ignore the value of exclusivity. Also: how to use games to instigate collaboration and teambuilding.
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MembershipArticleOver 5 years old
Environmental Industry Associations: Waste Groups Combine Efforts
The combined group, which hasn't yet given itself an updated name, hopes to eliminate confusion and improve industry…
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MembershipArticleOver 5 years old
Value Added: The Benefits of Working Together
Fierce competition among associations with similar interests is out. Collaboration is in. Working together makes dollars and sense,…
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MembershipArticleOver 5 years old
Special Libraries Association: Global Confidence
The Special Libraries Association uses its board election to spark international conversation.
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MembershipArticleOver 5 years old
American Land Title Association: Free No More
Are you giving away your most valuable member benefits for free? A lesson from the American Land Title Association.
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MembershipArticleOver 5 years old
Affinity Discount Program: As Good as Gold
Earning rewards via an affinity discount program adds new layer to membership.
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MembershipArticleOver 5 years old
Executive Planner: ASAE’s Upcoming Education Lineup
ASAE's Upcoming Education Lineup includes legislative fly-ins, a virtual course on membership and a one-day event on association…
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MembershipArticleOver 5 years old
Content Strategy: Get Members Conversing with Your Posts
Deliver the content, but let your members lead the conversation. Also: Why negative feedback is the most valuable…
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MembershipArticleOver 5 years old
Dues Decisions: Even in Recession, Member Dues Increases Still Common
The recession might have led some associations to put off dues increases, but not as many as you'd…
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MembershipArticleOver 5 years old
Social Media Trends: The Truth Of The Trend
What social media trends should you follow to stay in your members' limelight? Also: Bring your association members…
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MembershipArticleOver 5 years old
Colorado Springs’ Move Beyond Paid Membership
The city’s convention & visitors bureau is trying a new tactic in an effort to encourage more tourism…
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MembershipArticleOver 5 years old
NCTA, The Rural Broadband Association: Telecommunications Groups Unite
After nearly two years of talks, two national telecom associations will unify to form one voice and increase…
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MembershipArticleOver 5 years old
Yep, There’s An Association for Meteorite Collectors
Last week's historic Chelyabinsk meteor explosion has caused a sudden interest in meteorites, but without the help of…
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MembershipArticleOver 5 years old
Value Vertigo: Balancing the Need to Maximize engagement
Maximizing engagement with your association's benefits while also staying on top of evolving member needs is enough to…
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MembershipArticleOver 5 years old
Building Membership: Don’t Forget the Members You Have
How pushing too much on building membership can alienate the people who you already consider members. Also: The…
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MembershipArticleOver 5 years old
Social Media Roundup: Mix Up Your Membership
Feel like your membership is a little sluggish right now? Try whipping something new together. It might just…
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MembershipArticleOver 5 years old
Playing for Keeps: A Personalized Approach to Loyalty
A new survey of travelers found that airline and hotel loyalty programs are on the decline and suggests…
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MembershipArticleOver 5 years old
National Federation of Independent Business’ Video Contest
The contest, sponsored by the National Federation of Independent Business, will offer small-business owners a way to share…
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MembershipArticleOver 5 years old
How the National Rifle Association Built its Membership Rolls
In recent weeks, media reports have focused on the advocacy prowess of the National Rifle Association as the nation grapples…
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MembershipArticleOver 5 years old
The Innovators: Alliance for Women in Media Embraces Free Membership
Some might call it free membership—and they’d be right. But Erin Fuller calls her stroke of brilliance “radical…
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MembershipArticleOver 5 years old
Executive Summary: Adam Thocher
Adam Thocher, the director of membership services for the Association for Healthcare Philanthropy in Falls Church, Virginia tells…
