Format
Articles
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MembershipArticleOver 5 years old
Social Snapshot: People Are Talking About Association Membership
What people are saying in social spaces about association membership topics.
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MembershipArticleOver 5 years old
National Education Association’s Auto Purchase Advantage Program
The National Education Association helps its members find the right car with its Auto Purchase Advantage Program.
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MembershipArticleOver 5 years old
Sign-Up Strategy: How NCURA Expands Its Volunteer Base
The National Council of University Research Administrators shows how clear roles and simple opportunities can boost a volunteer…
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MembershipArticleOver 5 years old
There’s an Association for Everything: Ice
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of…
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MembershipArticleOver 5 years old
Member Professionals: Put Your Money Where Your Metric Is
If recruitment, retention, and engagement are so important, why don't more associations tie staff compensation to them?
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MembershipArticleOver 5 years old
Association Security: Keep Your Member Data Safe
There's much to learn from an unusual security breach at the Macy’s Thanksgiving Day Parade. First up: Check…
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MembershipArticleOver 5 years old
National Professional Anglers Association Hooks Youth Members
Looking to bring more youngsters into the “fishing fraternity,” the National Professional Anglers Association launches the Future Pro…
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MembershipArticleOver 5 years old
Dynamic Pricing for Associations: Is it Time to Change Models?
Why treating your association like an airline — and switching to dynamic pricing — might make a difference…
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MembershipArticleOver 5 years old
Association Management: Attracting Young Members Is Just Smart
Or: How associations can learn to stop worrying and love generation Y.
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MembershipArticleOver 5 years old
Lunchtime Links: Crowdsourcing Your Members’ Opinions
How a member of Congress reached out to the Reddit community to ask for their help. Could your…
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MembershipArticleOver 5 years old
Rules of Engagement: California Dental Association’s Concierge Calling
How the California Dental Association is making first-year members feel welcome by picking up the phone.
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MembershipArticleOver 5 years old
Learn From Facebook’s Failings: Embrace Your Freeloaders
Facebook's ongoing quest to figure out how to make money offers a lesson for associations: Treat your freeloaders…
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MembershipArticleOver 5 years old
Global Spotlight: Andamos Mexico Builds Community
Andamos Mexico brings management know-how to the country’s association leaders.
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MembershipArticleOver 5 years old
Best Benefit Ever: Listservers
The Maryland Association for Justice's listserver brings its community together.
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MembershipArticleOver 5 years old
Spread the Wealth of Member Contact
Direct interaction with association members is a valuable commodity. Don't let a few lucky staff keep it all…
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MembershipArticleOver 5 years old
Increasing Membership Levels Smart Marketing, or Just Luck?
Membership recruitment and renewal: The good and bad news about increasing membership levels.
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MembershipArticleOver 5 years old
Are You Wired?: Embracing E-Commerce
There are many ways to work e-commerce into an association's revenue structure — but it needs to be…
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MembershipArticleOver 5 years old
Ask the CEO: AACP’s Lucinda Maine
Lucinda Maine, CEO, American Association of Colleges of Pharmacy, answers questions from AACP member Amy Franks.
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MembershipArticleOver 5 years old
My Workspace: AACD’s Michael DiFrisco Honors His Dad
The American Academy of Cosmetic Dentistry's Michael DiFrisco explains his unlikely path to his father’s profession.
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MembershipArticleOver 5 years old
Social Media Not Replacing Customer Service, Study Shows
A new study on consumer behavior found that social media has less impact on buying decisions than other…
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MembershipArticleOver 5 years old
A Few Deep Questions for Membership Pros
Take a short break from dues invoices and engagement efforts to noodle on these membership conversation starters.
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MembershipArticleOver 5 years old
Social Media Roundup: Lessons From Disengaged Members
They have way too much stuff going on to spend on your association. How do you hook them?…
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MembershipArticleOver 5 years old
Lunchtime Links: Membership With Hilton HHonors
How one convention-planner group is teaming up with Hilton. Also: Why your employees might be wary of going…
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MembershipArticleOver 5 years old
International Expansion: When Members Don’t Get Going Global
Selling the idea of international expansion to members can be difficult. Here's how one association dealt with the…
