Tag
Business
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Conscious InclusionArticleOver 5 years old
How Associations Are Celebrating Women Leaders
Women get to take a well-deserved bow for their historic achievements during Women’s History Month. Associations are honoring…
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MembershipArticleOver 5 years old
Four Language Pitfalls Associations Should Avoid in Member Surveys
Member surveys can help you make good business decisions, but poorly worded questions can create misleading or biased…
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Marketing / CommunicationsArticleOver 5 years old
Student Chapter Provides Digital Marketing to Local Businesses Hurt By Pandemic
The Illinois State University chapter of the American Marketing Association joined forces with local businesses slammed by the…
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Marketing / CommunicationsArticleOver 5 years old
Weekly Now: The History of Women in Engineering, Through an Association’s Eyes
The Society of Women Engineers honors pioneering women in the field with a Women’s History Month timeline. Also: Tradeshows are…
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Executive LeadershipArticleOver 5 years old
Comings and Goings: Career Moves in Associations
Association professionals are always on the move. Here’s our monthly roundup of new hires, career changes, and retirements…
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Meetings / EventsArticleOver 5 years old
4 Lessons Associations Have Found Indispensable In Surviving And Thriving In 2021
Associations had to adapt quickly over the last year, and learned some invaluable strategies along the way.
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AdvocacyArticleOver 5 years old
Weekly Now: The Case for Distributing Vaccines At Truck Stops
A coalition of trucking groups says that drivers face challenges with traditional vaccine distribution. Also: Why you should…
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Organizational StrategyVideoOver 5 years old
Roadmap to Reinvention innovation to Drive Success—and Revenue
Roadmap to Reinvention: Innovation to Drive Success—and RevenueA guide to measure and grow your association’s business-innovation capacityFebruary 25-April…
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AdvocacyArticleOver 5 years old
Associations Considering PPP Loans Have Options
Many 501(c)(6) groups are deciding if they should apply for federal assistance programs to reduce the financial impact…
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Conscious InclusionArticleOver 5 years old
What to Consider When Crafting COVID-19 Vaccine Policies
Should your association’s meeting staff be required to get vaccinated? Do you want to offer incentives to get…
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LearningArticleOver 5 years old
In 2020, It Was All About Creating a Guide. Now, You Can Really Get Inventive.
Associations can use a year’s experience mastering the virtual world to excel in future endeavors.
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Marketing / CommunicationsArticleOver 5 years old
Marketing That Works While You Sleep
How the Texas Society of Association Executives found an instant marketing team that delivered fast results.
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MembershipArticleOver 5 years old
Startup Stories: Press Forward
New associations launch to fill a void in their sector. Here, Canadian media group Press Forward tells us…
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LearningArticleOver 5 years old
How an Association Is Paving the Way for Small-Business Recovery
The Arizona Small Business Association’s new statewide initiative aims to help the state’s small businesses regain their footing…
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AdvocacyArticleOver 5 years old
Associations Concerned as Digital Ad Tax Bills Proliferate at State Level
Media outlets, tech companies, and other organizations that offer digital advertising and collect customer data—including associations—are challenging a…
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OperationsArticleOver 5 years old
Apply Pandemic Lessons to Evolve and Improve Your Business Continuity Plan
It has been nearly a year since associations began implementing continuity plans due to COVID-19 closures. Now, those…
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Meetings / EventsArticleOver 5 years old
How Associations Can Thrive in a “Virtual Everything” World
Why preparing for the worst can shake out your best.
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Organizational StrategyArticleOver 5 years old
A Pandemic Pivot That Led to New Revenue for a Journalists Group
The American Society of Journalists and Authors knew its members were busy reporting about the impact of the…
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MembershipArticleOver 5 years old
Which Community KPIs Should Associations Pay Attention to in 2021?
Vanity metrics are nice, but your key performance indicators should focus on the relationship between engagement and business…
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Meetings / EventsArticleOver 5 years old
Planning for an Uncertain Future Requires Open Ears, Communication, and Empathy
How associations can plan for efficient shutdowns and safe reopenings.
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Marketing / CommunicationsArticleOver 5 years old
Why Associations Should Emphasize Brand Strategy Amid COVID-19
Right now, your brand may be the most visible part of what you do. For that reason, your…
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Marketing / CommunicationsArticleOver 5 years old
Short or Long? What a Content Marketing Expert Says About Word Count
Should your content be short, long, or somewhere in between? A top editorial leader at the Content Marketing…
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Meetings / EventsArticleOver 5 years old
When the Contingency Plan Becomes the Main Event
How associations can adapt to the times with research and the right technology.
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MembershipArticleOver 5 years old
Weekly Now: A Push for More Equitable Telehealth
The American Telemedicine Association launches an equity initiative. Also: The longtime CEO of the U.S. Chamber of Commerce…
