Tag
Communications
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Marketing / CommunicationsArticleOver 5 years old
Deploy Members When the Media Comes Calling
Spend more than a minute on any social media platform, and you’ll quickly learn that even the smallest…
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Marketing / CommunicationsArticleOver 5 years old
App Happy: Why Associations Are Embracing Apps
People use their mobile devices for communicating, reading, learning, and just about everything else—and apps make much of…
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Marketing / CommunicationsArticleOver 5 years old
Training Camp: Get Employees Up To Speed on Your Tech Tools
Planning to shed your old technology for a hot new product or service? You’ll need to condition your…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Write Meaningful Metaphors
Metaphors can be useful communication tool, including for nonprofits. Here’s how to use them to convey your organization’s…
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Marketing / CommunicationsArticleOver 5 years old
We Know What You Want to Do This Summer
Whether it’s working diligently in the office, hitting the beach, or a a little of both, here’s how…
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Marketing / CommunicationsArticleOver 5 years old
Plastics Industry Association Turns to Members to Carry Its Message
A new website from the trade association is designed to encourage workers in the industry to serve as…
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Legal Fact-Checking Site Lays Down the Law
What's the great idea? A fact-checking website for statutory law and legal rulings Who's doing it? American Bar Association…
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Marketing / CommunicationsArticleOver 5 years old
When It Comes to Messaging, Nothing Compares to A/B Testing
When Joseph Cephas, vice president of communications for the American Society of Interior Designers, began planning a member…
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Executive LeadershipArticleOver 5 years old
Monday Buzz: Why Leaders Should Be Tech Literate
TechCrunch’s editorial manager makes the case that technology literacy is a must for effective leadership today. Also: Six…
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Organizational StrategyArticleOver 5 years old
10 Steps for Creating an Effective Content Strategy
Content is a core way that associations provide value to their members, but the large volume of content—necessary…
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Marketing / CommunicationsArticleOver 5 years old
To Tell Your Members’ Story, Think Like a Journalist
Your members are doing important work every day, but their stories often go unheard or unseen. To better…
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Marketing / CommunicationsArticleOver 5 years old
American Bankers Association Promotional Campaign Gets a Refresh
America’s Banks, launched last year to highlight the strength of banking industry, has a new look, plus more…
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Marketing / CommunicationsArticleOver 5 years old
How Associations Can Become Expert Storytellers
A new whitepaper from the Atlanta chapter of the American Marketing Association points to the importance of storytelling…
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Marketing / CommunicationsArticleOver 5 years old
For a More Agile Association, Look to Newsrooms
We’ve all heard the accusations over the years: “Associations are too slow to change. They don’t know how…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: A Myth About Time Management
It seems like everyone on your team should have the same amount of time in their day, but…
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Marketing / CommunicationsArticleOver 5 years old
3 Ways to Boost Your Messaging Skills
Want to make your association’s messaging to members more effective? Here are three tips to make it more…
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Marketing / CommunicationsArticleOver 5 years old
How Are Associations Thinking About Content Strategy?
So much of the association value proposition is connected to content—publications, education, standards, news from the field. To…
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Marketing / CommunicationsArticleOver 5 years old
Best Practices for a Successful Website Redesign
When Tamesha Logan joined the National Athletic Trainers Association as its director of marketing and public relations in…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Use Email to Create Personal Connections
Are your association’s emails building relationships? It may be time to rethink the way your association thinks about…
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AdvocacyArticleOver 5 years old
First Aid for Mental Health: Training to Spot and Stop Emotional Distress
Knowing how to recognize and respond to someone who is vulnerable to, or in the midst of, a mental…
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Marketing / CommunicationsArticleOver 5 years old
Essential Tools for One-Person Communications Shops
As one who has worked both as a solo operator and on large communications teams, I appreciate my…
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Marketing / CommunicationsArticleOver 5 years old
Give Members a Voice with Crowdspeaking Platforms
Whether you’re running an advocacy campaign or celebrating a milestone, so-called crowdspeaking platforms, like Thunderclap and Headtalker, can…
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Marketing / CommunicationsArticleOver 5 years old
A Look Inside an Effective Consumer-Focused PR Campaign
In June 2016, the American Physical Therapy Association launched #ChoosePT, a broad, integrated, multi-phased campaign to educate consumers…
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Marketing / CommunicationsArticleOver 5 years old
Email Timing: Read This Before Hitting ‘Send’
Timing is everything when it comes to your email communications. If your message arrives in a member’s inbox…
