Tag
Communications
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Marketing / CommunicationsArticleOver 5 years old
A Broader E-Newsletter Audience Brings Major Returns
When the Edison Electric Institute reached out to its members in 2013 asking them to complete a survey…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: How EU Data Rules Could Shake Up Member Communications
An analyst lays out how the European Union’s General Data Protection Regulation could create some headaches for membership-based…
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MembershipArticleOver 5 years old
What to Do When Disaster Strikes Your Members
After nearly three weeks of natural disasters, many associations are responding by offering support and resources to members…
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Marketing / CommunicationsArticleOver 5 years old
How to Transform a Publication to Better Serve a Changing Industry
With the help of staff, research, and a drive to evolve and inspire, the communications team at the…
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MembershipArticleOver 5 years old
Thursday Buzz: Talk to Members in the Right Voice
A journalism-focused membership project says that you'll get further in your communications with a tone that suggests friendship.…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Add to Your Members’ Email Fatigue
Your members are inundated with email every day. When you know and cater to their habits and preferences,…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Is Your Email List Dying?
Dead email addresses may be causing more harm to your organization than you think. Also: Why you should…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Why Brand Consistency Is So Hard
Building a strong brand is an important part of growing your membership, but there are a lot of…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: The Latest Anonymous Social Craze
Sarahah, a popular social media app, allows users to receive anonymous constructive feedback. Also: How one organization encourages…
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Marketing / CommunicationsArticleOver 5 years old
Comings & Goings: July/August 2017
Former Pentagon Press Secretary and Washington Journalist Peter Cook was named executive vice president and chief communications officer…
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Organizational StrategyArticleOver 5 years old
Six R’s for Rebranding an Association
I recently led a rebranding effort for the mid-size trade association where I was CEO, the National Waste…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Essential Advice for Designing a Better Email
Considering an email newsletter redesign? Here’s why you should think about the letter "F" to get started. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Comings and Goings: July/August 2017
A roundup of new hires and other personnel moves in the association industry.
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Marketing / CommunicationsArticleOver 5 years old
New Money: Turn Your Newsletter Audience Into a Digital Spark
How a broader newsletter audience can charge your association's ROI.
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Airbnb Competition Heats Up
Airbnb is leading the way in the private accommodation rental market, but online intermediaries like Priceline and Expedia…
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Marketing / CommunicationsArticleOver 5 years old
10 Tips for Creating Engaging Content on an Association Budget
A trade association newsletter or magazine should be one of the top five member benefits your organizations offers,…
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Meetings / EventsArticleOver 5 years old
How to Use Congressional Caucuses to Connect With Lawmakers
Doesn't it seem like every year one or two of your key Capitol Hill contacts move on? Even…
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Marketing / CommunicationsArticleOver 5 years old
The American Chemical Society Creates an Ad Agency Experience
What do advertisers really want from association publications? Sure, they pay for ad space to promote their products…
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AdvocacyArticleOver 5 years old
Josh Earnest’s Four Tips for Advocacy in Divisive Times
The former White House press secretary under President Barack Obama sees a broken DC political culture. But he…
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Marketing / CommunicationsArticleOver 5 years old
A Rebranding Strategy to Ensure Future Success
When shifting priorities and new audiences are constantly challenging the status quo, can you rest on your laurels?…
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Marketing / CommunicationsArticleOver 5 years old
Executive Summary: Ross Brown
Ross Brown, the marketing & membership director of the Association Of State Dam Safety Officials in Lexington, Kentucky,…
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MembershipArticleOver 5 years old
Idea Bank: Association Website Spotlights Its Members
What’s the great idea? People of ISPA website Who’s doing it? International SPA Association What’s involved? ISPA is…
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Marketing / CommunicationsArticleOver 5 years old
Tire Group Rolls Out New Name, Communications Strategy
To better reflect who its members are and amplify its advocacy voice, the Rubber Manufacturers Association has relaunched…
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Marketing / CommunicationsArticleOver 5 years old
How One Association Changed Its Look from the Inside Out
The Ohio Restaurant Association has been busy behind the scenes, launching an array of new products and services…
