Tag
Communications
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MembershipArticleOver 5 years old
Friday Buzz: Revitalize Member Experiences
If your membership numbers are flagging, here are a few ideas to try to get them back up.…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Using Personalization to Provide Value
An Association Success writer discusses the next level of personalization for organizations. Also: seemingly harmless questions you shouldn’t…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Is Your Association Reaching “Perennials”?
To think outside the traditional marketing demographic labels, consider what “perennials” have to offer your association. Also: Jeff…
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Marketing / CommunicationsArticleOver 5 years old
Executive Summary: Kimberly Mosley, CAE
Kimberly Mosley, CAE, the president of the American Specialty Toy Retailing Association in Chicago, says that lifelong learning…
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Marketing / CommunicationsArticleOver 5 years old
How an E-Newsletter Redesign Surpassed Goals for Open Rates and Click-Throughs
An alarming rate of unsubscribes among members and nonmembers—plus an internal analysis indicating that target audiences could receive…
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Marketing / CommunicationsArticleOver 5 years old
Study: Gender Carries Over in Thought Leadership, Too
Recent research on the written word from Linstock Communications makes the case that many organizations tend to convey…
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Marketing / CommunicationsArticleOver 5 years old
The Modern Lobbyist’s Must-Have Skill Set
If you spend a significant amount of time as an advocacy professional, you will need to get comfortable…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Greta Gerwig’s Lesson on Asking for a Favor
Director Greta Gerwig’s heartfelt letters to major musicians asking for music rights for her movie can teach us…
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Marketing / CommunicationsArticleOver 5 years old
For-Profit Magazine Purchase Allows Association to Broaden Communications Efforts
The American Orthotic & Prosthetic Association hopes to open up new content areas and draw new audiences with…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Lessons From Clickbait Content
Everywhere consumers turn—social media, email, television, mobile devices—they are saturated with messages fighting for their attention. On average,…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Has “Millennials” Gone Too Far?
The Wall Street Journal reconsiders how it talks about millennials. Also: The Event Manager Blog reveals why you…
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AdvocacyArticleOver 5 years old
Association Advocacy, Without the Jargon
Congressional staff know a little bit about a lot of things, but when association advocates jump straight into…
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Marketing / CommunicationsArticleOver 5 years old
Phone, Email, or Text? Connecting Effectively in the Age of Instant Communication
There are more ways to connect than ever before, but communicating with members and others doesn’t have to…
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Marketing / CommunicationsArticleOver 5 years old
Go Deeper with Member Storytelling
Associations can leverage the power of storytelling to unearth history, encourage conversation, and get to know your members…
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Marketing / CommunicationsArticleOver 5 years old
Smash Silos to Improve Cross-Functional Communication
On a farm, silos serve a critical purpose—they keep grain protected and prevent pests. But in an association,…
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Marketing / CommunicationsArticleOver 5 years old
Anatomy of a Great Annual Meeting: Rebrand Edition
DMAI officially became Destinations International at its annual meeting in Montréal. Here's how the organization pulled it off.
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Association Management Frights
These association heart attacks are more frightening than any Halloween scare. Also: Facebook takes a page from Pinterest.
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Marketing / CommunicationsArticleOver 5 years old
How a Taxonomy Helps Your Web Users Find Their Way
Your website hosts a plethora of information, from event details and education programs to press releases and blog…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: One Retailer’s Surprisingly Effective Strategy
How the Dollar General chain has found success by targeting a market no other retailer seems to want. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Broadcast Groups Donate Radio Equipment to Puerto Rico
The National Association of Broadcasters, the National Alliance of State Broadcasters Associations, and a bevy of other groups…
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Marketing / CommunicationsArticleOver 5 years old
Why Your Association Should Start Storytelling
Storytelling is a powerful way to communicate. Here’s how the International Sign Association incorporated a storytelling strategy in…
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Marketing / CommunicationsArticleOver 5 years old
Getting Started on a Video Blog
Video is increasingly used across online platforms and growing in importance for professional development and learning. Intuitively, we…
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Marketing / CommunicationsArticleOver 5 years old
Could 280 Characters Make Twitter More Valuable for Users?
Twitter’s decision to test longer tweets led to much discussion online—with some in favor, others opposed. Associations that…
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Marketing / CommunicationsArticleOver 5 years old
Communications Strategy: Lead With Your Message, Not Memes
More nonprofits are feeling pressure to shake up their communications strategy. Change is good, but the path to…
