Tag
Communications
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Don’t Be Shy About Speaking in Public
Public speaking offers up opportunities for you and your organization that you don’t want to miss. Also: Daily…
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Marketing / CommunicationsArticleOver 5 years old
Create a Container: Storytelling Strategies to Engage the Next Generation
So many associations have been trying to figure out how to keep their industries relevant as millennials and…
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Career DevelopmentArticleOver 5 years old
Career Advice for Young Professionals in Communications
There comes a point in every young professional's career when, having mastered the basics, your thoughts focus on…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Association Moves Shake Up DC
Some associations are leaving the central business district of the nation’s capital for new neighborhoods closer to Capitol…
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Executive LeadershipArticleOver 5 years old
Staff Management: When to Say Yes to a “No”
Shutting down an idea you don’t like is part of a leader’s job, and it can be done…
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Marketing / CommunicationsArticleOver 5 years old
Engage and Promote in the Digital Ecosystem
Marketing in today’s digital age has become increasingly complex. But it doesn’t have to be, according to Shama…
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Marketing / CommunicationsArticleOver 5 years old
Turning an Overlooked Global Resource into a PR Success
Truly great opportunities don't often present themselves to associations. So when they do, it's important that organizations not…
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Marketing / CommunicationsArticleOver 5 years old
Data: Wild for Wearables
Three-out-of-four Americans own or have access to a smartphone, and the pace of growth in the devices’ market…
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Marketing / CommunicationsArticleOver 5 years old
Seven Ways Associations Can Prepare for a Media Storm
In August 2016, the Associated Press set off a media storm with a story headlined "Medical Benefits of…
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Marketing / CommunicationsArticleOver 5 years old
Employing Rebranding Principles to Better Serve Your Magazine’s Readers
Following an overall rebranding in early 2015 that involved a new logo and look, the National Association of…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: An Oscars Vendor Keeps Its Job
The Academy of Motion Picture Arts and Sciences gives its accounting firm another chance after “unacceptable” mistake. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: One Way to Respond When Celebrities Criticize
When one association professional heard a celebrity denigrate her industry, she decided to confront him one-on-one. Also: Check…
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Marketing / CommunicationsArticleOver 5 years old
Communication Platform Strategy: Don’t Abandon What Works
The latest communications platform may not be worth your time—stick to tried-and-true tactics to reach your members. Also:…
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MembershipArticleOver 5 years old
Creating a Member-Oriented Online Community
By its very definition, an association's online community is a place where members can meet and share with…
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Marketing / CommunicationsArticleOver 5 years old
How Should You Lead on Social Media? Great Ideas Session Reveals All
It’s easy to say the wrong thing on social media—but not if you’re honest and thoughtful, says the…
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Marketing / CommunicationsArticleOver 5 years old
Great Ideas 2017: The Challenges of Making Great Videos
A morning workshop on the first day of the 2017 Great Ideas Conference highlighted that there are many…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: The Benefits of Employee Social Engagement
Employee engagement on social media can have wide-ranging benefits for your association. Also: Check your venue contracts for…
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Marketing / CommunicationsArticleOver 5 years old
Secure Messaging: What Your Association Should Know
Currently gaining attention in the political world and elsewhere, encrypted messaging is starting to gain a bit of…
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LearningArticleOver 5 years old
Books: Ask More, Become a Can-Do Leader, and Your Creative Mind
Post-election America has prompted a reflective period for many association boards and staff, all asking how, why, and…
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Marketing / CommunicationsArticleOver 5 years old
The Evolution of the Hybrid Communicator
In the last 10 years, changes in the way news and information are disseminated and received have outstripped…
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Marketing / CommunicationsArticleOver 5 years old
DIY Infographics for Small-Staff Associations
Infographics can simplify complicated stories, making the impact of your association or nonprofit highly legible at a single…
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MembershipArticleOver 5 years old
Membership Hack: An Easier Way to “Contact Us”
The National Association of Professional Organizers keeps its house in order with a simplified “contact us” form. The…
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LearningArticleOver 5 years old
Strategic Asking: The Power of Good Questions
Journalist Frank Sesno breaks down the art of strategic asking.
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Marketing / CommunicationsArticleOver 5 years old
The Power of Podcasts
Dr. Vincent Racaniello likes microbes. A lot. So much that Racaniello, a professor of microbiology at Columbia University,…
