Tag
Communications
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Deliver the Perfect Elevator Pitch
Find out ways to fine tune your association’s elevator pitch. Also: How to get the most out of…
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Marketing / CommunicationsArticleOver 5 years old
Challenges in Owning Your Public Perception
Your organization may take great strides to influence how you’re seen by the public, but the market may…
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Marketing / CommunicationsArticleOver 5 years old
Five Questions to Ask Before Outsourcing Communications
The life of a communications professional is a busy one—especially if you're fielding requests from across your organization,…
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Marketing / CommunicationsArticleOver 5 years old
Future-Proof Your Marketing Team
Cold, outdated, gross. That’s the reputation surrounding anatomy that the American Association of Anatomists’ Board of Directors wanted…
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Marketing / CommunicationsArticleOver 5 years old
Lost in Translation? How One Association Is Speaking to Its Global Audience
English isn't the world's most common language. In fact, it comes third after Chinese and Spanish. But until…
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Marketing / CommunicationsArticleOver 5 years old
Best Benefit Ever: Public Relations Support
A Canadian health technology group provides members with strategic public relations agency support.
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Marketing / CommunicationsArticleOver 5 years old
How I Got Here: Jacob Wilder
Jacob Wilder Director of Communications and Technology Building Owners and Managers Association of Georgia Atlanta As a security…
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Marketing / CommunicationsArticleOver 5 years old
Why Podcasting Works for Leading (and Leaders)
Executives aren't always expert tweeters and bloggers. But in podcasting, they likely have a natural fit.
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Marketing / CommunicationsArticleOver 5 years old
Podcast News: Get Your Association on the Airwaves
Conversational and quirky, association podcasts can be much more than shop talk. Done right, they can engage professional…
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Marketing / CommunicationsArticleOver 5 years old
How I Got Here: Jacob Wilder
Jacob Wilder, the director of communications and technology for the Building Owners and Managers Association of Atlanta, Georgia,…
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Meetings / EventsArticleOver 5 years old
Tuesday Buzz: Win Over Busy Members
It’s not easy to get busy members to take a breath that's long enough to read what you…
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Marketing / CommunicationsArticleOver 5 years old
Make Your Specialized Content Matter to the Wider World
Among communication challenges, stirring up interest in a web-based application that provides visitors with a response to the…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Don’t Stress Out Your Members
Take care when communicating with your members during the stressful final weeks of the year. Also: Airbnb expands…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Treat Phone Calls Like Emails
Listen, a new iOS app, gives you a phone number that works just like an inbox. Also: How long…
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Marketing / CommunicationsArticleOver 5 years old
3 Lessons on Swaying Public Opinion
Does your association want to change your reputation, or does your group need to clear up some false…
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AdvocacyArticleOver 5 years old
FCC’s Robocall Strike Force Faces Tough Challenges
For the past couple of months, some of the largest technology and communications companies in the world have…
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Marketing / CommunicationsArticleOver 5 years old
2016 Election: Pressure’s On. Keep Your Composure
One editor's approach to election night offers a "voice of reason" to a very emotional campaign cycle. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Nonprofit Groups Find New Way to Support the Press
How nonprofit groups are helping to fund a cultural critic at a major newspaper. Also: Does social media…
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LearningArticleOver 5 years old
Idea Bank: Cat Association Shares Message with Coloring Books
What’s the great idea? Educational coloring books Who’s doing it? The International Cat Association What’s involved? Thinking outside…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Presidential Penmanship
An association gets a handwriting expert to look for insight into the presidential candidates---from their penmanship. Also: strategies…
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Marketing / CommunicationsArticleOver 5 years old
How New Office Space Is Also a New Branding Opportunity
Have you ever moved into a new home and spent a lot of time "making it yours?" The…
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Marketing / CommunicationsArticleOver 5 years old
Study: Relationships and Storytelling Drive Advocacy Success
A new study from APCO Worldwide examining how association advocacy efforts are perceived by DC power brokers and…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: When Your Member Database Loses Its Luster
Does your database need a public relations campaign to convince your staff to rely on it again? Also:…
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Marketing / CommunicationsArticleOver 5 years old
National Cable & Telecommunications Association Gets a Makeover
To keep up with industry it represents, the National Cable & Telecommunications Association is now known as NCTA…
