Tag
Member Engagement
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MembershipArticleOver 5 years old
New Report Sheds Realistic—and Promising—Light on Membership
Marketing General Incorporated’s annual report on membership has some predictably dire findings. But there are also lots of…
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MembershipArticleOver 5 years old
Why a Community Approach Is Essential in Times of Disruption
Community is in the DNA of every association. After all, their very existence was sparked by a shared…
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MembershipArticleOver 5 years old
Why It’s Time for a Fresh Look at Your Value Proposition
New research suggests the pandemic changed the needs of association members. Leaders will have to spearhead creative responses.
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Marketing / CommunicationsArticleOver 5 years old
Six Communication Lessons Spurred by the Pandemic
It’s a strange and new world. You might be moving back to your office or rescheduling a big…
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MembershipArticleOver 5 years old
Why Young Professionals Should Be Your Association’s Next Investment
As any young professional will tell you, we move fast and expect everything instantly. And it sometimes seems…
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Marketing / CommunicationsArticleOver 5 years old
How to Boost Website Engagement With A/B Testing
Member engagement is a key measure of an association’s marketing success. One way to track this engagement is…
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MembershipArticleOver 5 years old
Membership Pro Tip: An Easy Way to Spur Innovation
Need some help coming up with different ways to engage members? Create a swipe file for inspiration to…
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MembershipArticleOver 5 years old
Seven Tactics to Increase Your Membership Retention Rate
Associations not only need to acquire new members, but they also need to keep existing ones, and some…
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MembershipArticleOver 5 years old
How Free Resources Can Build Relationships and Increase Member Value
A surge of free offerings for members and nonmembers during the pandemic led to increased engagement and stronger…
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MembershipArticleOver 5 years old
Membership Pro Tip: Year-Round Member Connection
Getting staff involved in regularly fostering and sustaining member connections helps boost engagement and retention.
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MembershipArticleOver 5 years old
How to Effectively Assess Your Member Relationships
Looking at the connection with members as a relationship and not a business transaction means listening to what…
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MembershipArticleOver 5 years old
Membership Pro Tip: Keep It Simple
Communicating directly—and personally—with members is a great way to highlight new resources and other benefits without sounding like…
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MembershipArticleOver 5 years old
A New Membership Model Proves Its Value
Some organizational soul searching uncovered an outdated, cumbersome membership model that needed to be revamped. The reinvention focused…
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MembershipArticleOver 5 years old
Three Critical Member Benefits in a Virtual World
A year ago, the word “pivot” was not part of association membership lingo. Membership professionals were used to…
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MembershipArticleOver 5 years old
Strengthen Your Community by Focusing on Individual Members
A new report shows a downward trend in association membership over the past year. But it points to…
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MembershipArticleOver 5 years old
Create a More Engaging Volunteer System
Volunteers make association work possible, but associations often rely on the same volunteer management processes that staff have…
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MembershipArticleOver 5 years old
Throwing the Net Wide Leads to a Surge in Members—and More
One association got a boost in membership, engagement, and retention by listening to members, tailoring resources to directly…
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MembershipArticleOver 5 years old
How Cloud Computing Can Boost Your Member Engagement
From thinking more strategically about member data to building benefits that leverage cloud resources in innovative ways, associations…
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Marketing / CommunicationsArticleOver 5 years old
We Asked, You Answered: How You Thank Your Volunteers
National Volunteer Week was April 18-24, so we wanted to know how associations thanked their members who had…
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MembershipArticleOver 5 years old
Four Ways to Build on Your Pandemic Shift to Digital
A lot has changed this past year. Before last March, a Zoom meeting may have required a lengthy…
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MembershipArticleOver 5 years old
Affinity Programs: 4 Tips for Making Them Work
By focusing on member experience, associations can build a program that boosts membership value and provides resources that…
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MembershipArticleOver 5 years old
Membership Pro Tip: Increase Renewals With Video
Communicating with video adds a personal and authentic touch to member outreach.
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Marketing / CommunicationsArticleOver 5 years old
Why Your AMS Is Only One Piece of the Digital Member Experience Puzzle
With so many associations expanding their digital member services, the association management system (AMS) is no longer the…
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MembershipArticleOver 5 years old
Membership Pro Tip: Members in the News
Highlighting media stories about members opens the door for increased engagement and peer-to-peer connections.
