Tag
Member Engagement
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MembershipArticleOver 5 years old
Top 2020 Membership Takeaways
Is 2020 ending with a bang or a whimper? Hard to say, but it’s almost over, and that…
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MembershipArticleOver 5 years old
Leverage Micro-Communities to Build Membership Affinity
Any association membership professional will tell you it is much easier to keep an existing member than to…
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MembershipArticleOver 5 years old
Use Fast Data You Gathered This Year to Improve the Member Experience
The upside of the shift to virtual platforms in the past several months is that members are interacting…
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MembershipArticleOver 5 years old
Weekly Now: Holiday Member Engagement, 2020 Style
For a year-end video message to members, the New Jersey Society of CPAs found inspiration and humor in…
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Meetings / EventsArticleOver 5 years old
Want Member Loyalty? Ensure You Provide the One Thing They Value Most.
Networking in 2021: Associations must go virtual.
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MembershipArticleOver 5 years old
Five Ways to Help Members Maintain Certifications in 2021
The pandemic has created challenges for professionals who wish to maintain their association certifications. What members need will…
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Marketing / CommunicationsArticleOver 5 years old
‘Lizard Brain’ Is Real, It’s Time to Revamp Member Communications
Knowing how to communicate with members—and when—consumes many hours of discussion even in good times. Add multiple crises…
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Marketing / CommunicationsArticleOver 5 years old
Centralize Your Data to Create Better Member Experiences
Associations offer member value through networking events, advocacy, or certifications. But offering these services isn't enough. You need…
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Career DevelopmentArticleOver 5 years old
Career Resources Keep Members Engaged in Tough Times
Listening to member needs, especially during turbulent times, helps in providing responsive and relevant programs. One association’s updates…
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MembershipArticleOver 5 years old
You Got Through 2020. It’s Time to Keep the Momentum Going in 2021.
2020 taught us a lot about strategic planning—this is what associations can do about it.
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MembershipArticleOver 5 years old
A Concierge Approach to Enhancing the Member Experience
Thinking of ways to step up your membership recruitment and retention plan? One association took an approach based…
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MembershipArticleOver 5 years old
What Is the Value and Importance of Associations Today?
Here, we break down what members want and how virtual member engagement is creating new paths for association…
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MembershipArticleOver 5 years old
A New Report Shows What Members Value Most
Members continue to engage with their associations, even in crisis, according to a new report, which reveals a…
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MembershipArticleOver 5 years old
Leveraging Data to Diversify Revenue and Meet Member Needs
In a normal year, member dues and in-person events would be the primary revenue sources for many associations.…
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MembershipArticleOver 5 years old
Six Ways to Make New-Member Digital Onboarding a Success
Wondering how to show new members the most value during digital onboarding sessions? Here are six tips to…
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MembershipArticleOver 5 years old
Member Outreach, Engagement, and Innovation Stay Strong Amid Pandemic
Despite the challenges associations are facing, they are still evolving, shaking off barriers to innovation, and improving messaging…
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Organizational StrategyArticleOver 5 years old
Group Crafts Strategic Plan to Help Members Navigate Pandemic-Related Impacts
Knowing its members were significantly affected by the pandemic, TRSA, the association for linen, uniform, and facility services,…
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LearningArticleOver 5 years old
Five Ways to Enhance Your Association’s Learning Program
A focus on experience-driven learning opportunities will help members stay on their professional development path.
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MembershipArticleOver 5 years old
How to Make the Most of Your Member Needs Assessment
Whenever association professionals start thinking about conducting a member needs assessment, they tend to leap immediately to a…
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MembershipArticleOver 5 years old
Create a Yearlong Email Drip Campaign That Engages New Members
Delivering useful, actionable information to members throughout their first year will have them ready to renew.
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MembershipArticleOver 5 years old
Membership Tips for Challenging Times: Three Ways to Put Members First
When everyone is affected by the same crisis, figuring out what you can do to help others is…
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MembershipArticleOver 5 years old
Associations Build Membership Resilience Through Innovation
In our current turbulent environment, innovation may be more critical than ever for associations to remain healthy and…
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A Positive Ethic of Hope for Associations
What does it mean for an association to be an ethical organization? For many associations, to be ethical…
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MembershipArticleOver 5 years old
Engage Lapsed Members with the Right Emails
To win back lost members, associations need to craft communications with a tone, structure, and messaging that reinforce…
