Tag
Member Engagement
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MembershipArticleOver 5 years old
Friday Buzz: April Fools’ Alternatives
If you’re not into April Fools' Day, there are still plenty of holidays you can get into in…
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MembershipArticleOver 5 years old
What Can You Do About Passive Members?
A new report says many associations have a “passivity problem” with members. If that describes your organization, consider…
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MembershipArticleOver 5 years old
Membership Hack: “Humans of New York” for Members
To provide a more personal look at its members, the Ohio Society of Certified Public Accountants features photo…
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Marketing / CommunicationsArticleOver 5 years old
Apply Customer Journey Mapping to Solve Members’ Needs
Your association might provide a long list of member benefits, but do you know exactly how and when…
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Marketing / CommunicationsArticleOver 5 years old
Adding Action to Your Association With User-Generated Videos
Right now, we’re in the midst of a general decline in trust that has impacted almost every organization.…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Creating Brand Identity
Could your brand identity use a refresh? Here are the essential steps to establishing an effective one. Also:…
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MembershipArticleOver 5 years old
Ask Three Questions to Avoid the “Dark Side” of Membership
Membership isn’t always pretty. Sometimes a sense of belonging can lead to entitlement and power struggles. One expert…
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Marketing / CommunicationsArticleOver 5 years old
Email Timing: Read This Before Hitting ‘Send’
Timing is everything when it comes to your email communications. If your message arrives in a member’s inbox…
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MembershipArticleOver 5 years old
Friday Buzz: Revitalize Member Experiences
If your membership numbers are flagging, here are a few ideas to try to get them back up.…
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MembershipArticleOver 5 years old
How to Break Your Members’ Worst Habits
They say that old habits die hard, but that isn’t necessarily true for members of the Association of…
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MembershipArticleOver 5 years old
Friday Buzz: Embrace Volunteer Passion
Why your organization should consider ways to keep passionate volunteer leaders active even if their term is over.…
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MembershipArticleOver 5 years old
Is Your Association Meeting Members’ Shifting Needs?
Recently, an executive on the board of a well-respected professional association shared his concerns with me about dwindling…
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MembershipArticleOver 5 years old
Thursday Buzz: Do You Have a Membership Blind Spot?
Avoid turning away potential members by making sure you’re asking prospects about their needs and interests. Also: So…
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MembershipArticleOver 5 years old
Anticipatory Intelligence: Predicting What Your Members Need
Technology, armed with massive amounts of data, is getting better at predicting the future. How can associations benefit…
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MembershipArticleOver 5 years old
Membership Memo: Map Their Journey
Take a cue from the American Association of Critical-Care Nurses and track how your members move.
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Business DevelopmentArticleOver 5 years old
Tap Into Mastermind Groups to Build Member Engagement
Your members benefit every day from the collective wisdom your association offers them. It’s often one of the…
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LearningArticleOver 5 years old
Microlearning: Responding to New Learning Styles
Feat_Microlearning Education is an endlessly disrupted technology: In a matter of decades it’s gone from rote memorization to…
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MembershipArticleOver 5 years old
Anticipatory Intelligence: Predicting What Your Members Need
AnticipatoryIntelligence They may not know the term, but most American consumers are already familiar with predictive analytics. This…
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MembershipArticleOver 5 years old
A Textbook Example of Trial Membership
Your members and prospects have become conditioned to short-term sign-ups (you can thank Netflix and Spotify for that).…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: 2018 Trends That Will Affect Associations
SmithBucklin releases a new report that offers up insights and 2018 trends that associations should keep top of…
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Meetings / EventsArticleOver 5 years old
Tips for Branding and Marketing a New Event
Getting a new association event off the ground is no small matter. It takes a team effort to…
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Marketing / CommunicationsArticleOver 5 years old
Creating a Friendlier World for Alzheimer’s Patients
The Greater Michigan Chapter of the Alzheimer’s Association is finding ways to get people with Alzheimer’s disease and…
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MembershipArticleOver 5 years old
Membership Hack: Reinforce Members’ Resolutions
The American Nurses Association’s #fitnursefriday social media campaign engages members and keeps them accountable for their New Year's…
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MembershipArticleOver 5 years old
Relationship Advice for Associations to Take From Fundraisers
Associations should take some relationship advice from fundraising experts to boost their effectiveness in upping membership renewals and…
