Tag
Member Engagement
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Organizational StrategyArticleOver 5 years old
Ask the CEO: Veronica Cunningham
Veronica Cunningham, executive director, American Probation and Parole Association, answers questions from APPA member Reyna Cartagena.
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MembershipArticleOver 5 years old
Membership Memo: Up Close and Personal
Use personas to get to know members. Here's how the National Association of Realtors is doing it with…
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MembershipArticleOver 5 years old
Friday Buzz: NBA Standardizes Fantasy Basketball
The NBA delivers an official way for fans to engage with fantasy basketball. Also: Your association may be…
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Marketing / CommunicationsArticleOver 5 years old
Why Your Association Should Start Storytelling
Storytelling is a powerful way to communicate. Here’s how the International Sign Association incorporated a storytelling strategy in…
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MembershipArticleOver 5 years old
4 Types of Swag That Your Members Will Actually Want
Promotions and giveaways can boost your members’ morale, but not all swag is created equal. Two membership managers…
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MembershipArticleOver 5 years old
Monday Buzz: Get Your Members to Take Ownership
Motivate your members to be more involved by elevating them to leadership roles. Also: Associations need to be…
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Marketing / CommunicationsArticleOver 5 years old
Creating a Mobile-Friendly Experience for Members with Apps
According to the Pew Research Center, 77 percent of American adults now own smartphones. That’s up from 35…
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MembershipArticleOver 5 years old
Membership Hack: Storify Member Experiences
Associations can use the Storify tool to quickly and efficiently gather social posts into online stories that highlight…
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MembershipArticleOver 5 years old
Three Ways to Support Chapter Leaders
An association’s hope for its chapters is that they act as an extension of the organization, helping further…
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MembershipArticleOver 5 years old
How Member Surveys Can Lead to Campaign Action
The American Chiropractic Association recently deployed a communications survey to members and discovered an interesting dilemma: While membership…
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MembershipArticleOver 5 years old
Are You Giving Members the Tech They Need?
Association leaders rely on technology to understand and deliver value to their members. To understand how effectively associations…
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Marketing / CommunicationsArticleOver 5 years old
Embrace the Emoji to Make Online Communities Collaborative and Fun
Luke Zimmer, manager for sections and member engagement at the American Staffing Association (ASA), wants you to know…
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MembershipArticleOver 5 years old
Membership Hack: Lifetime Members
The International Live Events Association recently debuted a lifetime membership to honor committed and long-time members.
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MembershipArticleOver 5 years old
How a Young CEO Can Help Navigate Changing Member Demographics
To meet a generational shift in membership, the Washington State Association for Justice hired an executive director who…
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MembershipArticleOver 5 years old
Study: Better Connect with Members to Increase Loyalty, Retention
In its newly released Member Loyalty Study, Community Brands offers tips for connecting with members and boosting retention…
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Meetings / EventsArticleOver 5 years old
Following Your Members’ Footsteps
The path your members take when they interact with your association provides valuable information about what they want…
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MembershipArticleOver 5 years old
Member Services From Top Down to Local First
The CFA Institute recently made an organizational change to support local societies using a membership activation program.
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LearningArticleOver 5 years old
Tuesday Buzz: Boost Your Members’ Digital Readiness
Maximize your online learning offerings by helping your members become digitally ready. Also: Everything you know about password…
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MembershipArticleOver 5 years old
Measure Member Engagement, Not Participation
One of our main objectives as associations is to maximize member engagement, and for good reason. Highly engaged…
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MembershipArticleOver 5 years old
Membership Memo: Survey Surprıse
Unexpected findings help align messaging with members.
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MembershipArticleOver 5 years old
How to Cultivate Dynamic National-Component Relationships
Are associations and their components partners, allies, or competitors? Depending on your relationship, it can feel like one,…
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MembershipArticleOver 5 years old
Two For-Profit Business Trends to Watch
If associations want to grow, stay relevant, and continue to bring in the revenue it takes to serve…
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MembershipArticleOver 5 years old
How to Attract and Grow Member Influencers
Influencers can be your best conduit to membership and spreading new ideas. But how do you tap an…
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MembershipArticleOver 5 years old
Tuesday Buzz: Maximizing Associate Member Relationships
Supplier members offer more than just revenue. Here are a few ways to get the most of your…
