Tag
Member Engagement
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MembershipArticleOver 5 years old
Think Like Apple, Act Like Amazon to Better Serve Members
I often say that organizations that want to provide a great customer or member experience need to think…
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MembershipArticleOver 5 years old
How to Effectively Onboard Your Members
The key issues we’re involved in here at the National Association of State Foresters (NASF) are extremely varied.…
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MembershipArticleOver 5 years old
Welcoming Members: A Switch From Print to Digital
The Ontario Trial Lawyers Association wanted to increase engagement with first-time members but also save time and money…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Patreon Walks Back Fee Changes
After a backlash, Patreon learns that changing a member payment model isn’t as easy as it looks—and apologizes…
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MembershipArticleOver 5 years old
How They Hacked It: Top Membership Tips of 2017
One year in, our Membership Hack column has become your weekly two-minute read for ideas for saving time,…
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MembershipArticleOver 5 years old
4 Steps to Recruit and Retain Millennials and Gen Zers
Associations have been talking about recruitment and engagement strategies for younger generations for the better part of the…
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MembershipArticleOver 5 years old
Membership Hack: Affinity Analysis
The Society for Human Resource Management took a close look at which affinity programs members wanted most. The…
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MembershipArticleOver 5 years old
Thursday Buzz: Cultivate a Sense of Belonging
Are your members members in name only? Here's how to develop an authentic sense of belonging. Also: how…
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MembershipArticleOver 5 years old
Monday Buzz: Mapping Your Membership Journey
Designing a membership journey map will help your group better understand what your members go through when interacting…
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MembershipArticleOver 5 years old
What Can Artificial Intelligence Do for Your Members?
For membership organizations, one of the primary benefits of artificial intelligence is that it adds a hook to…
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Marketing / CommunicationsArticleOver 5 years old
Data: When Is the Best Time to Email Your Members?
When are your members most likely to open your email? According to the 2017 Association Email Marketing Benchmarking…
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Marketing / CommunicationsArticleOver 5 years old
Phone, Email, or Text? Connecting Effectively in the Age of Instant Communication
There are more ways to connect than ever before, but communicating with members and others doesn’t have to…
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Marketing / CommunicationsArticleOver 5 years old
Go Deeper with Member Storytelling
Associations can leverage the power of storytelling to unearth history, encourage conversation, and get to know your members…
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AdvocacyArticleOver 5 years old
Tapping Into Member Collaboration in Times of Uncertainty
As an association executive in the healthcare industry, I have witnessed members deal with significant challenges over the…
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MembershipArticleOver 5 years old
Membership Hack: Showcase Members’ Talents
To drive deeper engagement and a sense of community, the National Art Educators Association exhibits members’ creative talents…
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Meetings / EventsArticleOver 5 years old
3 Tips for Hosting Engaging Member Roundtables
Roundtable discussions provide engagement experience for members and a learning opportunity for you. Here are some tips for…
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MembershipArticleOver 5 years old
Member Engagement Is Everyone’s Job
While your membership staff may have the most direct contact with your members, association leaders know that member…
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MembershipArticleOver 5 years old
Membership Hack: “Look Book” for Members
A small-staff association distributes a simple directory, complete with photos, to onboard, orient, and engage its members.
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MembershipArticleOver 5 years old
Tuesday Buzz: Fighting for Hotel Housekeepers
Most hotel service workers get a tip, with housekeepers being a notable exception. The New York Times explores…
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MembershipArticleOver 5 years old
Membership Hack: Chapter Liaisons
As part of a strategic effort, every staff member at the Society of Financial Service Professionals, including the…
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MembershipArticleOver 5 years old
Get to Know Your Members With Empathy-Based Personas
How well do you know your members? Can you list their favorite sports teams, TV shows, books, or…
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MembershipArticleOver 5 years old
Member Acquisition Tactics to Deliver High ROI
The American Nurses Associations is on track to log another record-setting year for member acquisition. Over the last…
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Organizational StrategyArticleOver 5 years old
4 Lessons for Member Listening Tours
Getting your members on board with a strategic initiative that they may not initially welcome isn’t easy. To…
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MembershipArticleOver 5 years old
Tuesday Buzz: How Do You Boost Member Engagement?
There’s more nuance to membership engagement than you may think. Also: how to create an ambassador program for…
