Tag
Member Engagement
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MembershipArticleOver 5 years old
Word of Mouth: Recruit Passionate Members As Marketers
Leverage the importance of word of mouth by encouraging your members to volunteer their voices. Also: Dreamforce is…
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MembershipArticleOver 5 years old
Engagement Scoring: Big Benefit or Big Brother?
How much do your members know about your association’s data and engagement tracking? And how do they feel…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: When Your Member Database Loses Its Luster
Does your database need a public relations campaign to convince your staff to rely on it again? Also:…
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MembershipArticleOver 5 years old
Two More Views on Understanding Member Value
Member data is great, but it won’t answer all your questions. A pair of qualitative methods for understanding…
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MembershipArticleOver 5 years old
Monday Buzz: Hybrid Membership Theory
What your association needs to know about the hybrid membership model. Also: When event covenants falter.
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MembershipArticleOver 5 years old
Growth Via Online Community
When the American Society of Plant Biologists embarked on a strategic planning process a few years ago, it…
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MembershipArticleOver 5 years old
A Welcome Role for the Membership Committee
One association puts its volunteer membership committee to work in calling all new members to welcome them to…
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MembershipArticleOver 5 years old
Keeping Pace with Membership Trends
Membership is fundamental to the function of associations, but recent shifts in member behavior indicate a need for…
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Marketing / CommunicationsArticleOver 5 years old
Maximize Mobile
Americans now spend an astounding three hours and 40 minutes on their mobile devices each day, increasing their…
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MembershipArticleOver 5 years old
The Mathematics of Member Engagement
You and your team walk into a restaurant for dinner. The food is very good. But, the service…
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MembershipArticleOver 5 years old
American College of Radiology’s New Place to Chat
The American College of Radiology offers an elaborate new private community to members.
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Career DevelopmentArticleOver 5 years old
Creating Mentorship Programs to Drive Engagement
At an #ASAE16 session, the executive director of the Illinois Park and Recreation Association discussed its mentoring program…
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Haiku by Hashtag
What’s the great idea? National Grammar Day Tweeted Haiku Contest Who’s doing it? American Copy Editors Society What’s…
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MembershipArticleOver 5 years old
Member Retention: Hard Work, but Somebody’s Gotta Do It
Before 2014, when Kerri McGovern looked at the American Chiropractic Association’s membership numbers, she saw churn. “We recruit…
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MembershipArticleOver 5 years old
Workforce Shifts Demand Membership Evolution
1. Create new membership opportunities. Whether that means adding categories for new types of members or entry-level tiers…
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MembershipArticleOver 5 years old
Tuesday Buzz: Why Millennial Member Engagement Means Letting Go
Millennial member engagement isn’t easy, but letting go of a little control could make things a little easier.…
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MembershipArticleOver 5 years old
Membership Evolution: A New World of Work
Workforce shifts demand membership evolution.
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MembershipArticleOver 5 years old
Thursday Buzz: The Importance of Welcome Emails
Make it a priority to welcome new members, even with a quick email. Plus: Make social media fun…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: The Problems With Hidden Fees
An association consultant breaks down the reason people hate hidden fees so much and why your organization should…
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MembershipArticleOver 5 years old
Idea Bank: Peek at Benefit Draws New Members
What's the great idea? Gift cards for nonmembers to access members-only resources Who's doing it? European Association for…
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MembershipArticleOver 5 years old
Get Members’ Attention With Their Own Data
What do people care about most? Themselves. One association turned this simple truth into a marketing success by…
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MembershipArticleOver 5 years old
Help International Members Engage Across Borders
UITP, the International Association of Public Transport, has 1,400 member organizations in 96 countries, including public transport authorities…
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MembershipArticleOver 5 years old
Get Young Members on the Fast Track to Engagement
At the American College of Cardiology, a program to get new graduates on the road to its "fellow"…
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MembershipArticleOver 5 years old
Focus on the Highly Engaged Members Who Love You Most
Why one association researcher discounts nonmember feedback in favor of the highly engaged, and how that choice relates…
