Tag
Member Engagement
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MembershipArticleOver 5 years old
The Galactic Guide to Becoming a Jedi Community Manager
Space: The final frontier. A long time ago, in a galaxy far, far away … OK, you get…
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MembershipArticleOver 5 years old
Tuesday Buzz: Keep Your New Members Excited
Your new members have a lot of energy and excitement. How do you ensure that excitement doesn’t fade?…
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MembershipArticleOver 5 years old
Membership Essentials: A Culture That Values Membership
The author of a chapter in the new edition of Membership Essentials shares advice on getting colleagues in…
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MembershipArticleOver 5 years old
Member Retention Tactics: Low Investment, High Impact
How do you know when a member is unhappy? Unfortunately, members tend not to articulate their disappointment; they…
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MembershipArticleOver 5 years old
Buzz-Worthy Advice for Member Engagement and Market Analysis
A roundup of five great reads for association membership pros that will get you thinking differently about how…
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MembershipArticleOver 5 years old
Your Certification Program is Worth More Than You Know
It's no surprise that many associations have credentialing programs. Certifications and certificate programs increase the need for study…
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MembershipArticleOver 5 years old
Diversify Your Retention Rate, and Other Membership Ideas
Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of…
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MembershipArticleOver 5 years old
Survey: Measuring Member Engagement Critical to Success
A new survey by Advanced Solutions International shows that increasing member engagement is a key goal for membership…
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MembershipArticleOver 5 years old
Member Surveys and Beyond: What to Do With All That Data
Associations typically produce reports on their members regularly, tallying member counts, calculating revenue, counting how many have renewed…
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MembershipArticleOver 5 years old
Beyond Testimonials: How to Unearth Great Member Stories
Every member has a story, but most people aren't polished storytellers. An author and expert on business storytelling…
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MembershipArticleOver 5 years old
A Few Ideas to Score More Member Loyalty
Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive…
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MembershipArticleOver 5 years old
Idea Bank: A Map of Members’ Service Projects
What's the great idea? Map of members' community service and corporate social responsibility programs Who's doing it? American…
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Marketing / CommunicationsArticleOver 5 years old
Use Social Media to Better Engage Members and New Audiences
For more than 70 years, the Reston, Virginia-based association, DECA, has prepared emerging college- and high-school-aged leaders and…
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MembershipArticleOver 5 years old
Tuesday Buzz: How Social Debt Drives Engagement
The value of social debt in nurturing member engagement—and how you can encourage it. Also: Membership lessons from…
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LearningArticleOver 5 years old
Take Online Learning to the Next Level
Online learning can encompass much more than certifications. Barry Kelly, CEO of Thought Industries, explains some of the…
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MembershipArticleOver 5 years old
Tech Tools to Help You Keep Your Association Resolutions
It's that time of the year again when we make personal commitments to start the new year off…
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MembershipArticleOver 5 years old
Don’t Forget to Create Connection With Customer Service
A recent survey of airline passengers highlights the importance of quality customer service—an area in which airlines might…
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MembershipArticleOver 5 years old
The Best of 2015: The Stories You Read and Shared Most
It’s been a busy year for associations, as their work has continued to shape the news every day.…
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MembershipArticleOver 5 years old
5 Gifts on Every Membership Pro’s Holiday Wishlist
Looking for the perfect gift for your colleagues in your association's membership department? Check out this list for…
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MembershipArticleOver 5 years old
Engagement Ideas From Public Broadcasting
In July, the Nieman Foundation published a 13,000-word report by Knight Visiting Nieman Fellow Melody Joy Kramer that…
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LearningArticleOver 5 years old
Talking Tech: Leverage Your Online Learning
Online learning can encompass much more than certifications, as Barry Kelly, CEO of Thought Industries, explains.
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MembershipArticleOver 5 years old
Data: Onboarding Boosts Online Engagement
In its "State of Community Management 2015" report, The Community Roundtable called a new-member onboarding program a "quick…
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MembershipArticleOver 5 years old
How Many Benefits Do Members Actually Care About?
Your association probably offers more benefits than it needs to. But which ones factor into the decision to…
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MembershipArticleOver 5 years old
Individual or Company Members: Why Not Both?
On the road, hybrids are all the rage. They're a growing trend in associations, too. From 2011 to…
