Tag
Member Engagement
-
Marketing / CommunicationsArticleOver 5 years old
Going From Good to Great by Repurposing Content
Repurposing content can boost the bottom line.
-
MembershipArticleOver 5 years old
Which Members Matter Most? Use Segmentation to Find Out
Segmentation means deciding which members are most valuable.
-
Marketing / CommunicationsArticleOver 5 years old
“Tell Us Your Story”: Member Engagement Gone Awry
Is your association guilty of "tell us your story" engagement? Maybe it's time to dig deeper and refocus…
-
MembershipArticleOver 5 years old
What Your Magazine Cover Says About Membership
Associations are built by and for members, which is why one association promised to put its 15,000th member…
-
MembershipArticleOver 5 years old
This Gnome Knows Membership
At right: Roamey the Gnome, roaming mascot of membership, Kentucky Pharmacists Association, Frankfort, Kentucky Associations Now: What drew…
-
MembershipArticleOver 5 years old
Member Engagement: From Participation to Relationships
Several years ago, the Maryland-based Aircraft Owners and Pilots Association, the world's largest general aviation organization, saw member…
-
MembershipArticleOver 5 years old
Retired Members: Tough to Serve, Too Many to Ignore
There aren’t a lot of clear best practices in associations on how to craft a successful membership offer…
-
MembershipArticleOver 5 years old
Even More Spring Cleaning Ideas for Membership Pros
It's once again time to dust off your well-worn association membership practices and make them sparkle anew. Get…
-
MembershipArticleOver 5 years old
Who Are Your Most Important Members?
Step 1: Admitting that some members are more valuable to your association than others. Then, a metric like…
-
MembershipArticleOver 5 years old
Digging Deeper Into What Members Value
A new study offers a look at how members of scholarly societies value benefits and engagement, but association…
-
MembershipArticleOver 5 years old
What Engagement Means Now for Associations
Your association needs to do more for members than provide benefits and volunteer opportunities. You need to build…
-
MembershipArticleOver 5 years old
Monday Buzz: Giving Data Back to Members
Data is a central theme of private-sector conversations, but that doesn’t mean that associations should be left in…
-
MembershipArticleOver 5 years old
The Board Member’s Guide to the Association Membership Model
Chances are, membership isn't your day job. Maybe you're a nurse, or a builder, or an artist. Even…
-
MembershipArticleOver 5 years old
Membership Mode: A Crash Course for Volunteer Leaders
If you’re going to lead an association, it would be a good idea to understand its foundational business…
-
MembershipArticleOver 5 years old
What Makes Members Volunteer and Keeps Them Coming Back
Two research studies on volunteer motivations and experiences offer new clues about how to find and keep happy…
-
MembershipArticleOver 5 years old
Membership Ideas I Couldn’t Get to in 2014
Some things just never seem to make it off the To-Do List. Here’s a look at several membership…
-
MembershipArticleOver 5 years old
Top Stories of 2014: Here’s What You Read From Associations Now
From Ebola to drones to cybersecurity, it's been an exciting year in association news. We looked back to…
-
Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Member Communication Tips From Santa
No joke—Santa can really teach you how to improve membership communication. Plus: the best ways to open a…
-
MembershipArticleOver 5 years old
4 Great Ideas From a Membership Idea Exchange
When one association hosted a membership-development idea exchange for its chapter leaders (a great idea itself), the recruitment…
-
MembershipArticleOver 5 years old
Status and Time: Two More Member Motivations
Some association members want to keep up with the Joneses, while others are looking for experiences that reward…
-
MembershipArticleOver 5 years old
Zero In On Your Unengaged Members
One association's key engagement metric answers a simple question: How many members' engagement score is zero?
-
MembershipArticleOver 5 years old
Friday Buzz: Make Hybrid Membership Work for You
An association-membership firm offers tips to move beyond the traditional one-size-fits-all approach. Also: what nonprofit marketers should know…
-
MembershipArticleOver 5 years old
A Major League Member Engagement Metric
Tracking engagement on a per-member basis is valuable, but what could an association learn from an organization-wide engagement…
-
MembershipArticleOver 5 years old
Do Members Join for Your Mission?
The success of mission-driven companies like Chipotle show how associations can transform their missions from mere marketing slogans…
