Tag
Member Engagement
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Why Voicemail Still Matters
In the age of texting and email, the human voice still holds lots of currency—even for younger audiences…
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Meetings / EventsArticleOver 5 years old
Idea Bank: Movie Night
What’s our latest idea? Hosting a summer movie night that lets members network in a laid-back environment.
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MembershipArticleOver 5 years old
Social Media Roundup: Keep That Member Database Updated
The low-tech approach to making sure your member database has the correct contact info. Also: Face-to-face still wins…
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MembershipArticleOver 5 years old
Thursday Buzz: Weak Member Engagement? Look At Your Staff
You can't rely on your volunteers all the time to get your members motivated—your staffers have to do…
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MembershipArticleOver 5 years old
The Value of the First Reply, and Other Online Community Metrics
A provider of online community software dug into the data for about 250 of its client associations. Here's…
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MembershipArticleOver 5 years old
Get Them in the Door: Inside a 10-Month Trial Membership Offer
One association has let new members join for free since March 1. Many have joined, but will they…
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MembershipArticleOver 5 years old
Online Communities: Just Regular People Behind Those Pixels
Intros, welcomes, recognition: The keys to driving online community engagement are all about people, not technology. One association community manager…
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MembershipArticleOver 5 years old
Get in the Habit of Connecting Members
As an association pro, you're in the best position to help members meet each other. Could you make…
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Organizational StrategyArticleOver 5 years old
Lyft and Uber: Sharing the Road—in More Ways Than One
Uber and Lyft get into the carpooling game … at exactly the same time. So, who's on first?…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Don’t Be Afraid To Surprise Your Members
How one Canadian bank won customers over by giving its ATMs an extra kick. Also: a useful tool…
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MembershipArticleOver 5 years old
How to Increase Revenue With a Job Board
Learn how to increase your nondues revenue with a job board.
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MembershipArticleOver 5 years old
Learning From Association Social Media Pros
SocialFish debuts a new feature that highlights the best in association social media. Plus: the art of membership,…
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MembershipArticleOver 5 years old
Do You Carry the Flag for Membership?
One association membership pro shares his ideas for keeping colleagues ever mindful of their impact on the member…
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Meetings / EventsArticleOver 5 years old
Surprise! Reward Attendees With the Unexpected
Surprise and delight your meeting attendees with personalized perks, and your association will reap the rewards in term…
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MembershipArticleOver 5 years old
What If Members Don’t Know What They Need?
Sure, you can ask members what they want, but designing association benefits isn't their job. It's yours, and…
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MembershipArticleOver 5 years old
4 Survey Findings That Illustrate a Big Problem for Associations
One possible solution for associations struggling with membership is rather obvious, but associations seem to be ignoring it.…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Boost Your Membership With Effective Communication
Just because they're members doesn't mean they're listening. A public relations bigwig speaks about how to change that.…
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MembershipArticleOver 5 years old
Secret Dens: Chat With Your Co-Workers, Anonymously
Privacy-minded social network Secret wants to bring its approach to the workplace. Also: why you should go all-in…
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MembershipArticleOver 5 years old
Monday Buzz: Big Questions From Small Membership Organizations
A sneak peek at a new study focused on the little guys. Plus: What's the deal with cybersecurity…
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Marketing / CommunicationsArticleOver 5 years old
Member Communication: Give Your Messages a Personal Touch
The value of personalization in member communication. Also: Make sure you know what you're getting into with WiFi…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Communication: Speak Your Members’ Language
The importance of making your marketing communication useful for your members starts with an approach that matches their…
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MembershipArticleOver 5 years old
What We’re Scoring When We’re Scoring Member Engagement
A tool for tracking and measuring member engagement can be valuable for any association—if you can decide what…
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MembershipArticleOver 5 years old
Let Your Member Engagement Data Show You The Way
How one association unbundled some of its benefits and packaged them around "clusters of behavior" in its member…
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MembershipArticleOver 5 years old
Nosy Member Engagement: Get Your Nose Into It
Why taking a nosy approach might be the perfect strategy for building member engagement. Also: A reminder that…
