Tag
Member Engagement
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MembershipArticleOver 5 years old
More Deep Questions for Association Membership Pros
Give your association mind a little exercise by musing on these membership discussion starters.
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GovernanceArticleOver 5 years old
Avoiding the Disgruntled Ex-Board Member
Volunteers who’ve given years to an organization can often feel left adrift once their term ends. Clarity about…
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Marketing / CommunicationsArticleOver 5 years old
How a Few Key Influencers Can Spread Your Message
In June, researchers at the University of Southern California shared a discovery about the dynamics of social networks:…
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Marketing / CommunicationsArticleOver 5 years old
A Helpful Response to the Ebola Crisis
The Ebola virus, while terrifying, was something we thought we didn't have to worry about in the U.S.…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Plot Your Feedback
A new program makes it easier to find out what your members really think. Plus: A proposed DC…
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Marketing / CommunicationsArticleOver 5 years old
Association Surveys That Score
No question about it—associations are conducting more surveys than ever as they hunger to know everything about their…
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MembershipArticleOver 5 years old
Turn Member Referral Into a Status Symbol
At the National Cattlemen's Beef Association, member-get-a-member is more than a one-time campaign. Its long-running Top Hand Club…
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MembershipArticleOver 5 years old
Free Stuff to Foster Engagement
Whatever you call it—swag, tchotchkes, freebies, loot—a small gift with your association's logo on it can pay off…
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MembershipArticleOver 5 years old
In Recruitment, a Little Recognition Goes a Long Way
There's no one way to make a member-get-a-member program a success, but recognition for recruiters is a must.…
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FundraisingArticleOver 5 years old
Idea Bank: A Talent Show Fundraiser
What's the great idea? A talent competition that doubles as a fundraising event Who's doing it? America's Blood…
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MembershipArticleOver 5 years old
Finding the Middle Ground on Member Engagement
Every member has his or her own reasons for engaging with your association, but how do you best…
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Organizational StrategyArticleOver 5 years old
Ask the CEO: Ohio Association of School Business Officials
David Varda, executive director, Ohio Association of School Business Officials answers questions from OASBO member Eric Soltis. Soltis:…
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MembershipArticleOver 5 years old
British Event Planner Group to Members: We’re Listening
The Association of British Professional Conference Organisers says it’s putting a heavy focus on member input as it…
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MembershipArticleOver 5 years old
Must Member Dues Always Be Monetary?
A proposed model for the future of membership in public broadcasting raises an intriguing question for associations: Could…
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Marketing / CommunicationsArticleOver 5 years old
Broadcast Views: Make Video Work For Your Association
Fuzzy animals or cute babies don’t have to be the stars of your association’s videos to guarantee success.…
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MembershipArticleOver 5 years old
Rules of Engagement: Good Old Giveaways
This association hopes that a little free stuff can earn new engagement.
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Marketing / CommunicationsArticleOver 5 years old
The American Geophysical Union Uses Data to Dig Up Experts
To identify and locate scientific experts among its database of earth and space scientists, AGU is turning to…
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MembershipArticleOver 5 years old
Partnership Program Helps VIP Members See the Big Picture
At the Society of Cable Telecommunications Engineers, a group-membership plan is attracting deeper engagement with the industry's higher-ups…
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MembershipArticleOver 5 years old
Don’t Let Your Community Manager Go It Alone
As the resident experts, the association online community manager often serves as internal consultant to teach other staff…
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MembershipArticleOver 5 years old
Which Members Matter Most?
It's an understood reality that, in any association, members come in all different shapes and sizes, so to…
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Marketing / CommunicationsArticleOver 5 years old
The Promise of Personalization for Associations
With nearly 1.4 billion monthly users, Facebook is the most popular social network on the planet and, undeniably,…
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MembershipArticleOver 5 years old
Member Personalization: Can Tech Replicate Relationships?
As associations get better at personalizing products and services to each individual member, what happens to direct human…
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AdvocacyArticleOver 5 years old
Associations Struggle to Engage Members in Advocacy Efforts
Association advocacy is a year-round job, but government relations professionals say it can be tough to keep members…
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MembershipArticleOver 5 years old
From Where I Sit: Don’t Delegate Everything
Jay Karen, CAE, is CEO of Select Registry, explains why too much “CEO stuff” might leave you out…
