Tag
Member Engagement
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MembershipArticleOver 5 years old
How the Membership Experience Becomes Member Value
The question of value seems to be one that those of us in the association community will always…
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GovernanceArticleOver 5 years old
Get Buy-In for Bylaws Changes
Reviewing association bylaws usually isn't an exciting prospect for board members. So imagine how it feels for members…
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MembershipArticleOver 5 years old
It Takes a Village: The Odd Job of Managing Membership
No one goes to college to get a degree in membership. So, who does all the membership work…
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MembershipArticleOver 5 years old
Too Many Ideas for Boosting Member Retention? Never!
While an in-depth look at the state of membership retention in associations awaits in the mid-summer issue of…
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MembershipArticleOver 5 years old
Idea Bank: A Gift Wrapped Benefit
A free peek at a benefit turns active nonmembers into members.
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MembershipArticleOver 5 years old
Friday Buzz: Retaining Members With Research
Knowledge is power, and it may also be your biggest asset for building membership. Plus: Restaurant professionals gathered…
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MembershipArticleOver 5 years old
Monday Buzz: Why Memberships Still Matter
An American Geophysical Union blogger explains why the future of memberships isn't quite so bleak. Plus: An airport-security…
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MembershipArticleOver 5 years old
Data: Engagement Plans Pay Off
Less than one-in-three associations worldwide (31 percent) has a formal plan for measuring member engagement, according to a…
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MembershipArticleOver 5 years old
5 Ideas for Adapting to Shifts in Your Member Market
As times change, so do jobs and entire professions. If your association is seeing growth in nontraditional members—whether…
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Marketing / CommunicationsArticleOver 5 years old
Get More From Member Stories
One of an association's most powerful tools for moving members to action is, well, other members. And, in…
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MembershipArticleOver 5 years old
Why Just One Kind of Member Research Isn’t Enough
By pursuing both quantitative data and qualitative input from its members, the Construction Financial Management Association discovered a…
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MembershipArticleOver 5 years old
Your Best Members: Who Are Your Top Engagers?
Learn how analyzing your data can tell you more about the members most important to your business goals.…
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MembershipArticleOver 5 years old
Monday Buzz: Fostering New Generations of Members
Check out these three tips to keep your membership thriving as more and more millennials enter the workforce.…
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Marketing / CommunicationsArticleOver 5 years old
Member Marketing: Members Not Biting? Try a New Hook
Don't let your approach to member marketing stagnate—switch up your strategies every once in a while. Also: Dropbox…
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MembershipArticleOver 5 years old
How to Build a Successful Member-Focused Marketing Campaign
In 2014, the International Association of Fire Chiefs wanted to grow its membership. IAFC especially wanted to attract…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Small Engagement, Large Impact
Learn how you can keep your members connected in just a few minutes. Plus: How websites are battling…
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Road Show Captures Industry Snapshot
What's the great idea? A road-trip documentary series to gather industry stories, connect with members, and improve advocacy…
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Marketing / CommunicationsArticleOver 5 years old
Rules of Engagement: Get More From Member Stories
How to find and share stories that inspire action.
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MembershipArticleOver 5 years old
Experience a Day in the Life of Your Members
If you don't take the time to visit your association's members and observe how they work, you might…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: How Your Magazine Reinforces Membership
An association magazine gives you the ability to highlight and double down on your business goals—particularly membership issues.…
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MembershipArticleOver 5 years old
Gamification: How to Boost Member Engagement
How to use gamification to drive interest in your online community. Also: Why millennials value culture over salary.
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MembershipArticleOver 5 years old
Monday Buzz: Fixing Customer Service Failures
Learn how your organization can give your members the service they deserve. Plus: What has changed since the…
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MembershipArticleOver 5 years old
Don’t Be Led Astray From Protecting the Member Experience
Businesses that deliver a cluttered customer experience have likely fallen victim to short-sighted temptations. Associations can avoid the…
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AdvocacyArticleOver 5 years old
Use Your Online Community For Advocacy Efforts
Online community platforms and advocacy campaigns have one major component in common: engagement. Building stronger engagement among your…
