Tag
Membership
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Marketing / CommunicationsArticleOver 5 years old
White House Correspondents Association’s Battle Over Press Access
It may have been a golf game that raised the issue, but according to the White House Correspondents…
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Marketing / CommunicationsArticleOver 5 years old
AARP and Michael Jordan: Embrace Your Celebrity Members
How you can take a few cues from the AARP's warm welcome to Air Jordan. Also: Why you…
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MembershipArticleOver 5 years old
Building Membership: Don’t Forget the Members You Have
How pushing too much on building membership can alienate the people who you already consider members. Also: The…
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Organizational StrategyArticleOver 5 years old
Lunchtime Links: Find a Blue Ocean to Swim In
Feel like you're looking a little similar to your closest competition these days? Rewire how your association works.…
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Marketing / CommunicationsArticleOver 5 years old
National Association of Realtors: Groupon-Style Member Engagement
A new member-engagement program at NAR adapts the daily-deals formula to provide busy members with simple calls to…
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MembershipArticleOver 5 years old
Social Media Roundup: Mix Up Your Membership
Feel like your membership is a little sluggish right now? Try whipping something new together. It might just…
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AdvocacyArticleOver 5 years old
American Bar Association Honors Gay Community
During the American Bar Association’s Midyear Meeting, the group held a ceremony honoring lawyers who champion gay-rights causes…
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LearningArticleOver 5 years old
EveryBlock’s Lesson: Don’t Strand Your Users
How the abrupt shutdown of EveryBlock, a noted hyperlocal site, caught its users off-guard: Was there a better…
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Marketing / CommunicationsArticleOver 5 years old
Society for News Design Takes its Competition to Storify
The Society for News Design's live-Storifying of its annual design competition brings transparency and a model to follow…
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MembershipArticleOver 5 years old
Playing for Keeps: A Personalized Approach to Loyalty
A new survey of travelers found that airline and hotel loyalty programs are on the decline and suggests…
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GovernanceArticleOver 5 years old
Entrepreneurs’ Organization: Global Means Everyone, Not Everyone Else
At the Entrepreneurs’ Organization, the United States is just one country among many, and EO members near and…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Create the Feedback Loop
Crowdsourcing game leads to innovative conversation about civic communities. Also: What trade shows looked like 25 years ago.
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MembershipArticleOver 5 years old
How the National Rifle Association Built its Membership Rolls
In recent weeks, media reports have focused on the advocacy prowess of the National Rifle Association as the nation grapples…
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AdvocacyArticleOver 5 years old
National Automobile Dealers Association’s Eco-Friendly Move
In an effort to help its members reduce energy consumption, the National Automobile Dealers Association is working with…
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MembershipArticleOver 5 years old
The Innovators: Alliance for Women in Media Embraces Free Membership
Some might call it free membership—and they’d be right. But Erin Fuller calls her stroke of brilliance “radical…
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MembershipArticleOver 5 years old
Executive Summary: Adam Thocher
Adam Thocher, the director of membership services for the Association for Healthcare Philanthropy in Falls Church, Virginia tells…
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MembershipArticleOver 5 years old
National Association of Realtors: Power of Prizes
Want members to engage? Reward them. That's what the National Association of Realtors did.
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Marketing / CommunicationsArticleOver 5 years old
Best Benefit Ever: Dispute Resolution
The Drycleaning & Laundry Institute's move to offer dispute resolution helps protect the reputations of members.
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MembershipArticleOver 5 years old
Membership Memo: Schools of Democracy
Associations make better citizens by broadening members’ horizons.
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Conscious InclusionArticleOver 5 years old
For Associations, Opportunity in Immigration Reform
Immigration reform has taken center stage on the legislative agenda. Associations can use this opportunity to help shape…
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MembershipArticleOver 5 years old
American Booksellers Association: A Member-First Mentality
How the American Booksellers Association leads its members by taking a few cues from the chain-store competition's playbook.
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AdvocacyArticleOver 5 years old
Association for Electronic Music Takes Shape
Electronic dance music now has its own voice in the music industry, but with the Association for Electronic…
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Career DevelopmentArticleOver 5 years old
Keep Unemployed Members: Focus on the Networking
How can you keep the unemployed? Teach them that joining your association is the best way to learn…
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MembershipArticleOver 5 years old
What Associations Can Learn From Union Membership Struggles
While many unions have outside factors playing into the steepest membership drops seen in decades, there may nonetheless…
