Tag
Membership
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Marketing / CommunicationsArticleOver 5 years old
Lessons from Instagram’s Twitter Cards Controversy
Some changes could have members seeing red. But, is it ever worth it, for the good of the…
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Marketing / CommunicationsArticleOver 5 years old
National Speakers Association Opens Magazine to Public
To offer a taste of its benefits, the National Speakers Association announced it is opening its official publication…
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MembershipArticleOver 5 years old
Associations: Why Community Matters More Than Marketing
Market all you want. Some people will find your association through other means, anyway. When they do, will…
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Career DevelopmentArticleOver 5 years old
SCORE, NFLPA Partnership Has Lessons for Associations
A joint effort by SCORE and NFLPA to mentor NFL players as they leave the playing field for…
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MembershipArticleOver 5 years old
Social Snapshot of Association Social Spaces: December 2012
What people are saying in association social spaces: Including issues of return on investment, making people feel wanted…
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MembershipArticleOver 5 years old
Association CEO to CEO: December 2012: Associations Now
We ask association CEOs: What unique marketing tactics is your organization employing?
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MembershipArticleOver 5 years old
Licensing Executives Society’s New Member Idea
Who says welcoming a new member has to be a one-time thing?
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MembershipArticleOver 5 years old
American Association of Museums Relaunches Brand, Logo
How the American Association of Museums completely relaunched its image, brand, logo and membership structure.
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MembershipArticleOver 5 years old
Social Snapshot: People Are Talking About Association Membership
What people are saying in social spaces about association membership topics.
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MembershipArticleOver 5 years old
National Education Association’s Auto Purchase Advantage Program
The National Education Association helps its members find the right car with its Auto Purchase Advantage Program.
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MembershipArticleOver 5 years old
Sign-Up Strategy: How NCURA Expands Its Volunteer Base
The National Council of University Research Administrators shows how clear roles and simple opportunities can boost a volunteer…
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MembershipArticleOver 5 years old
Member Professionals: Put Your Money Where Your Metric Is
If recruitment, retention, and engagement are so important, why don't more associations tie staff compensation to them?
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MembershipArticleOver 5 years old
Association Security: Keep Your Member Data Safe
There's much to learn from an unusual security breach at the Macy’s Thanksgiving Day Parade. First up: Check…
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Marketing / CommunicationsArticleOver 5 years old
National Christmas Tree Association’s White House Ties
Since 1966, the National Christmas Tree Association has provided the White House with the tree that symbolizes the…
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MembershipArticleOver 5 years old
National Professional Anglers Association Hooks Youth Members
Looking to bring more youngsters into the “fishing fraternity,” the National Professional Anglers Association launches the Future Pro…
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LearningArticleOver 5 years old
ASAE Foundation Report: Rigor Matters
A recent study from the ASAE Foundation and North Carolina State University shows that members find greater value…
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MembershipArticleOver 5 years old
Dynamic Pricing for Associations: Is it Time to Change Models?
Why treating your association like an airline — and switching to dynamic pricing — might make a difference…
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MembershipArticleOver 5 years old
Association Management: Attracting Young Members Is Just Smart
Or: How associations can learn to stop worrying and love generation Y.
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MembershipArticleOver 5 years old
Lunchtime Links: Crowdsourcing Your Members’ Opinions
How a member of Congress reached out to the Reddit community to ask for their help. Could your…
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MembershipArticleOver 5 years old
Rules of Engagement: California Dental Association’s Concierge Calling
How the California Dental Association is making first-year members feel welcome by picking up the phone.
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MembershipArticleOver 5 years old
Learn From Facebook’s Failings: Embrace Your Freeloaders
Facebook's ongoing quest to figure out how to make money offers a lesson for associations: Treat your freeloaders…
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MembershipArticleOver 5 years old
Global Spotlight: Andamos Mexico Builds Community
Andamos Mexico brings management know-how to the country’s association leaders.
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MembershipArticleOver 5 years old
Best Benefit Ever: Listservers
The Maryland Association for Justice's listserver brings its community together.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Value of an Engaged Community
A digital marketing firm breaks down the benefits of an engaged community. Also: Why the small things matter…
