Tag
Membership
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Marketing / CommunicationsArticleOver 5 years old
Data is a Goldmine: How To Handle Data With Care
Why data is a goldmine, but useless without accessibility. Also: What leadership is ultimately all about.
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GovernanceArticleOver 5 years old
Do Associations Really Use Democratic Principles?
We like to tout democratic principles at the heart of associations, but the comparison between membership and citizenship…
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MembershipArticleOver 5 years old
Lessons from Journalism’s Hunt For New Revenue Models
The paywall may be seen as the savior for the news industry, but digging a little deeper, news…
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AdvocacyArticleOver 5 years old
Dow Chemical leaves National Manufacturers Association
After a policy dispute, a major corporation plans to leave its industry trade group. How do you strike…
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MembershipArticleOver 5 years old
American Booksellers Association: Understanding the Member
Want to know what your members are thinking? Take a cue from the CEO of the American Booksellers…
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MembershipArticleOver 5 years old
Single and Ready to Mingle: AARP Launches Dating Benefits
In an effort to help its members find love—or simply companionship—AARP is getting into the dating game.
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AdvocacyArticleOver 5 years old
Should Flu Shots be Required for Employees?
Patients don’t have to get flu shots. So should the rules be different if your employer makes you…
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Baseball Association Allows More Performance-Enhancing Drug Testing
When an association of any kind is faced with a tough decision, it’s important to think of the…
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MembershipArticleOver 5 years old
Report: Customer Service Trends to Watch in 2013
Technology advances and personal engagement are likely to influence how companies will enhance the customer experience this year,…
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MembershipArticleOver 5 years old
Baseball Writers’ Association of America’s Steroids Statement
When the Baseball Writers’ Association of America announced that no players would be allowed into the Baseball Hall…
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AdvocacyArticleOver 5 years old
American Veterinary Medical Association’s Pet Resolutions for 2013
The American Veterinary Medical Association offers resolutions for 2013 for the four-legged in your life.
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Career DevelopmentArticleOver 5 years old
Professional Development: Who’s Paying Your Membership Dues?
Joining is an easy decision when your company pays for it, but a rise in nontraditional careers might…
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Marketing / CommunicationsArticleOver 5 years old
International Mountain Bicycling Association Tracks the Trails
A mountain biker intends to map out every trail of the country with help of the International Mountain…
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MembershipArticleOver 5 years old
On Carrots and Sticks: Giving Members Incentives
Why a little incentive for your members goes a long way. Also: Focus on LinkedIn now, not when you…
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MembershipArticleOver 5 years old
Andrew Sullivan: Create the New Business Model
How new-media icon Andrew Sullivan went solo and created a new monetization model in one fell swoop. Also:…
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MembershipArticleOver 5 years old
Consumer Electronics Association Drops Membership Fees For Startups
The Consumer Electronics Association takes advantage of the proliferation of startups by greatly reducing its membership fee.
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MembershipArticleOver 5 years old
Netflix: Cloudy With a Chance of Downtime
What you can gain from Netflix's holiday outages. Also: learning from a poor member-welcome experience.
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MembershipArticleOver 5 years old
The Power of One: How 2012 Reshaped Association Membership
How 2012 reshaped association membership: Social media campaigns, the analysis of member data, and specialized loyalty programs are…
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Marketing / CommunicationsArticleOver 5 years old
Golden Eagle Hoax: What it Teaches About Rumors
What an incredibly viral video involving a golden eagle can teach you about fighting rumors. Also: The potatoes…
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MembershipArticleOver 5 years old
Are There No New Member Benefits Under the Sun?
Visit any association and you’ll see the same core sets of benefits — and similar member benefits. Is…
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AdvocacyArticleOver 5 years old
Anchored Putting? Golf Associations Debate Stricter Rules
Two associations that represent the sport find themselves on opposite ends of a controversy over its rules.
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Marketing / CommunicationsArticleOver 5 years old
Association Publication Survey: Content Becoming Growing Need
As the saying goes: 'If you build it, they will come.' Are you building quality content?
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MembershipArticleOver 5 years old
Membership Models: Balancing Member Motives
Two museum membership model changes illustrate the delicate balance of appealing to members motivated by "what's in it…
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Marketing / CommunicationsArticleOver 5 years old
How the University of California Handled a Rebranding Crisis
A wide-scale rebranding of the school's educational system is far from a hit with current and former students.…
