Tag
Membership
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MembershipArticleOver 5 years old
Spread the Wealth of Member Contact
Direct interaction with association members is a valuable commodity. Don't let a few lucky staff keep it all…
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MembershipArticleOver 5 years old
Increasing Membership Levels Smart Marketing, or Just Luck?
Membership recruitment and renewal: The good and bad news about increasing membership levels.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: A Campaign Emails Postmortem
How the Obama and Romney teams each used campaign emails in interesting — and sometimes surprising — ways.…
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LearningArticleOver 5 years old
Lunchtime Links: Why You Should Think Like Starbucks
How Starbucks introduced a new store feature based on consumer research. Also: How to think around an issue.
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MembershipArticleOver 5 years old
Are You Wired?: Embracing E-Commerce
There are many ways to work e-commerce into an association's revenue structure — but it needs to be…
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Marketing / CommunicationsArticleOver 5 years old
Social Snapshot: What People Are Saying in Association Social Spaces
What people are saying in association social spaces: Including board member reimbursement, direct mail, and browser tabs.
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MembershipArticleOver 5 years old
Ask the CEO: AACP’s Lucinda Maine
Lucinda Maine, CEO, American Association of Colleges of Pharmacy, answers questions from AACP member Amy Franks.
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MembershipArticleOver 5 years old
My Workspace: AACD’s Michael DiFrisco Honors His Dad
The American Academy of Cosmetic Dentistry's Michael DiFrisco explains his unlikely path to his father’s profession.
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OperationsArticleOver 5 years old
Lunchtime Links: For Those Sick of Campaign Ads
How one candidate broke through the noise with an unusually calm campaign ad. Also: How to make things…
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MembershipArticleOver 5 years old
A Few Deep Questions for Membership Pros
Take a short break from dues invoices and engagement efforts to noodle on these membership conversation starters.
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MembershipArticleOver 5 years old
Social Media Roundup: Lessons From Disengaged Members
They have way too much stuff going on to spend on your association. How do you hook them?…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Staying Open for Hurricane Sandy
Still trying to keep an event going despite the storm? Put yourself in your members' shoes. Also: Why…
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MembershipArticleOver 5 years old
Lunchtime Links: Membership With Hilton HHonors
How one convention-planner group is teaming up with Hilton. Also: Why your employees might be wary of going…
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National Press Photographers Association Joins Occupy Lawsuit
The National Press Photographers Association cites numerous violations of civil rights during the Occupy Wall Street protests.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Lessons From Viral Videos
What a misunderstanding about a sign teaches about membership thought patterns. Also: Grasping emotional reactions to web design.
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MembershipArticleOver 5 years old
International Expansion: When Members Don’t Get Going Global
Selling the idea of international expansion to members can be difficult. Here's how one association dealt with the…
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MembershipArticleOver 5 years old
Crime Writers’ Association Critique Service Builds Engagement
The U.K.'s Crime Writers' Association offers a critique service that earns revenue while developing future members.
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Lobbying Groups Object to Proposed NY Ethics Regulations
Associations say a proposed rule requiring disclosure of membership fees is too broad and would mislead the public…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Thoughts on Membership Renewal Campaign Marketing
Build a consistent message when creating your membership renewal campaign. Also: Can you actually learn something from spam?
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Grow Your Social Scale
Why a hub-based model could keep things growing. Also: Why you should simply be yourself online.
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MembershipArticleOver 5 years old
Digging Further on Membership Dues Cycles
Association staff size, member work schedules also key factors in dues cycle choice.
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MembershipArticleOver 5 years old
Rules of Engagement: Face Time
Turn onsite energy into member excitement.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Curation for Associations
Looking for a good editorial voice? Don't be afraid to trust someone else's. Also: Association web design mistakes.
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LearningArticleOver 5 years old
Burnout and Resiliency: A Critical Role for Healthcare Associations
While the healthcare industry is facing a burnout epidemic and changes from the Affordable Care Act, healthcare associations…
