Tag
Membership
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MembershipArticleOver 5 years old
Four Analytics Goals Every Association Should Track
Every marketing team has an objective. You’re trying to draw your visitor’s attention somewhere to do something, be…
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Conscious InclusionArticleOver 5 years old
Romance Writers Group Announces New Award to Celebrate Industry Diversity
After an organizational crisis stemming from concerns over diversity and equity, the Romance Writers of America have decided…
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MembershipArticleOver 5 years old
Keeping Members Close in Socially Distant Times
A snapshot of leading associations reveals that successful member engagement in a crisis environment requires a more personal…
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Marketing / CommunicationsArticleOver 5 years old
How to Curate Valuable Content for Members During Uncertain Times
As associations struggle to serve their members and deal with the economic fallout from the pandemic, experts say…
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MembershipArticleOver 5 years old
Daily Buzz: Build Your Online Community During a Crisis
The keys to bringing others together even when they’re physically separated. Also: how virtual meetings can get more…
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MembershipArticleOver 5 years old
Daily Buzz: Get the Attention of Potential Members With These Phrases
Every word counts when it comes to marketing your association to potential members. Also: Balance video calls with…
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Marketing / CommunicationsArticleOver 5 years old
Help Your Members Stretch Their Business Model
When everything changes overnight, there isn’t time for surveys or focus groups. Associations have to move quickly from…
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MembershipArticleOver 5 years old
Daily Buzz: A Membership Marketing Playbook for Challenging Times
When marketing to members in a crisis, focus on providing value. Also: how to offer quality customer service…
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MembershipArticleOver 5 years old
How a Popular Online Member Hub Got Even Better
One association decided to revamp its online member community to align better with a recent rebranding. Member input…
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MembershipArticleOver 5 years old
How a Joint Member Effort Helped the Fight Against COVID-19
Members of the Association of Medical Illustrators banded together quickly to develop timely visual training materials for front-line…
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MembershipArticleOver 5 years old
Should You Waive Fees for New Members?
Many associations are wondering what to do about membership dues during the COVID-19 pandemic. As you consider that…
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MembershipArticleOver 5 years old
How to Better Engage Volunteers—the Remote Workforce You’ve Always Had
Some 20 percent of your association’s workforce has been remote all along. However, we haven’t always equipped them…
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AdvocacyArticleOver 5 years old
Funeral Directors Group Enlists Volunteers for COVID-19 Funeral Home Relief
The staggering numbers of coronavirus deaths in some states have left funeral homes without enough personnel to manage…
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MembershipArticleOver 5 years old
Daily Buzz: What to Consider When Your Volunteer Program Needs a Boost
Ask yourself how you’re using volunteers and whether they have the right resources. Also: Keys to a successful…
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MembershipArticleOver 5 years old
Helping Members Shine With a Virtual Office Contest
At what seemed like the flip of a switch, Americans went from commuting road warriors to a pajama-clad…
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MembershipArticleOver 5 years old
Daily Buzz: The Rise of Employee Surveillance Software
Why more organizations are investing in technology that can track remote workers’ digital movements. Also: How to get…
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MembershipArticleOver 5 years old
New Money: Less Is More
Free events lead to a revenue boost for the LGBT Bar Association of Greater New York.
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MembershipArticleOver 5 years old
Membership Memo: Lounge Around
Give members a comfortable place to relax and network at meetings.
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MembershipArticleOver 5 years old
Data Point: Closing Time?
A decision to close a chapter can be difficult, but it’s one that many associations are making.
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MembershipArticleOver 5 years old
Rules of Engagement: Glad You’re Here
A few simple steps can make new members feel welcome.
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MembershipArticleOver 5 years old
How I Got Here: Vanessa LaClair
Vanessa LaClair, CMP, CAE, the executive director of the Empire State Society of Association Executives, says her early…
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MembershipVideoOver 5 years old
Do You Volunteer? Be Involved
Nancy Burke, CAE Vice President of membership at the Direct Selling Association (DSA) tells use why she’s been…
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MembershipArticleOver 5 years old
How the COVID-19 Crisis Is Accelerating the Shift to Online Member Engagement
Associations that focus on changing up traditional member engagement are more likely to succeed during—and after—the turbulence caused…
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Marketing / CommunicationsVideoOver 5 years old
2020 Gold Circle Awards
Congratulations to 2020 Gold Circle Awards winner, the American Urological Association, for its Stretching Beyond Excellence – American…
