Tag
Membership
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Define Your Community Manager’s Role
A lack of clarity over what a community manager is supposed to do could lead them to focus…
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Marketing / CommunicationsArticleOver 5 years old
What’s the Value of an Online Review?
Your members might post feedback on sites like Yelp, Google, and Facebook. A new study suggests that these…
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MembershipArticleOver 5 years old
Four Fresh Lessons on Loyalty From Retailers
Retail programs of all shapes and sizes have become more common, and their many tricks might prove useful…
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MembershipArticleOver 5 years old
Daily Buzz: Questions To Ask Before Building an Online Community
Starting an online community is an investment. If you don’t have the time to foster engagement, skip it.…
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MembershipArticleOver 5 years old
Membership Hack: An App to Track Savings
The American Homebrewers Association gives members an easy way to track discounts and savings using an app, which…
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Marketing / CommunicationsArticleOver 5 years old
How Omnichannel Marketing Can Build Relationships With Your Members
Two new reports point to member engagement challenges for associations, which could mean it’s time to test out…
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MembershipArticleOver 5 years old
Membership Hack: $5 Trial Membership
For the cost of a Starbucks latte, the International Public Safety Association gave member prospects a limited $5…
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MembershipArticleOver 5 years old
Daily Buzz: How Rituals Add Value to Your Community
Trust is essential for healthy communities—and members who participate in rituals are more likely to develop it. Also:…
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LearningArticleOver 5 years old
DevOps Group Puts Volunteers First With Ambassador Program
With its new ambassador program, the DevOps Institute aims to promote a human-first approach to software development. Volunteers…
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MembershipArticleOver 5 years old
Crowdsource Members to Propel Ideas and Projects Forward
The wisdom of the crowd can go to work for your association. At #ASAE19, several speakers explored how…
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LearningArticleOver 5 years old
New Badges Highlight Girl Scouts’ Increased Focus on STEM
By request of members, most of the nearly four dozen new badges recently announced by Girl Scouts of…
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MembershipArticleOver 5 years old
Groupon, Aiming to Rekindle Success, Embraces Membership Model
The company, which remains publicly traded and active on the stock market despite losing its initial momentum, is…
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MembershipArticleOver 5 years old
Ask the CEO: Professionals in Human Resources Association
What is your vision for the next five years? I foresee a continued and sustainable increase in membership…
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Organizational StrategyArticleOver 5 years old
#ASAE19 Keynoters: Leverage “New Power” to Earn Member Loyalty
Shifting power dynamics require leaders willing to engage the crowd, said "New Power" authors Henry Timms and Jeremy…
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Meetings / EventsArticleOver 5 years old
Membership Hack: Conference Walking Challenge
The Association of the U.S. Army Annual Meeting and Exposition hosts a walking competition to get attendees moving…
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AdvocacyArticleOver 5 years old
ER Doctors Group Offers Member-Focused Resources, Support Following Shootings
As it’s done following prior mass shootings, the American College of Emergency Physicians is once again offering its…
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LearningArticleOver 5 years old
Membership Hack: Conference Newsroom Staffed by Students
A conference newsroom run by the Online News Association gives student members hands-on job training, as well as…
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LearningArticleOver 5 years old
Daily Buzz: What Is the Ideal Format for Your Learning Program?
For an effective education program, your organization has to find the delivery method members are looking for. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Connecting to Your Audience in Micro-Moments
For associations looking to better connect with their members,“relevance is king,” explains CEO of Community Brands JP Guilbault.
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MembershipArticleOver 5 years old
The Association That Fulfills Wedding Wishes
A wedding is a blissful event, everybody can agree. And most would agree it’s also a logistical obstacle course:…
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MembershipArticleOver 5 years old
Rethinking Membership
Stagnant membership growth, underutilized benefits, potential new members hiding in plain sight—these may be signs that it’s time…
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MembershipArticleOver 5 years old
Ask the CEO: Rafael Rivera, CAE
Rafael Rivera, CAE, executive director of the Professionals in Human Resources Association, answers questions from PIHRA member Baskaran…
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Organizational StrategyArticleOver 5 years old
Membership Memo: Time to Merge
Look for signs that an association merger may be a smart move.
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MembershipArticleOver 5 years old
Data Nugget: Membership Challenges Ahead
It’s a question that almost every association executive has heard before: What’s keeping you up at night?
