Tag
Membership
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MembershipArticleOver 5 years old
Add Chapters to Make an Old Association Feel New
Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit…
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Business DevelopmentArticleOver 5 years old
Four Lessons on Value From For-Profit Subscription Programs
From keeping your everyday users happy to introducing new value propositions for your highest-end fans, for-profit subscription services…
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MembershipArticleOver 5 years old
Membership Hack: Chapter Incentive Program
An incentive program offered by the Association for Talent Development has something for everyone: Members get discounted dues,…
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MembershipArticleOver 5 years old
Daily Buzz: A Membership Model Rethink for New Grads
To recruit the next generation of members, you have to meet them where they are. And that might…
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MembershipArticleOver 5 years old
How Your Association Can Become an Active Participant in the Modern Economy
"The association landscape is always changing". This statement permeates association conferences, articles, and webinars led by our peers…
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MembershipArticleOver 5 years old
The Changing Role of Association Chapters
A new benchmarking study indicates that associations view chapters as an increasingly important element of their member engagement…
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MembershipArticleOver 5 years old
The Value of Knowing Your Association’s History
Association leaders need to think ahead. But don't dismiss looking at the past for ways to do that.
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MembershipArticleOver 5 years old
Membership Hack: Coworking Space for Members Only
Mimicking WeWork and other coworking operations, the Massachusetts Biotechnology Council recently opened a coworking space near its Boston…
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MembershipArticleOver 5 years old
Could More Recurring Fees Create Subscription Fatigue?
Various research suggests that subscription services lead to unconscious overspending by consumers and more selectivity about what they’re…
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MembershipArticleOver 5 years old
Simple Ways to Revitalize a Member Onboarding Program
The earliest member interactions can lead to long-term member engagement. If your onboarding program needs a shot of…
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Marketing / CommunicationsArticleOver 5 years old
Try These Three Marketing Tactics to Increase Membership
Membership managers and directors have a tough job. They’re usually responsible for increasing membership, but at the same…
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AdvocacyArticleOver 5 years old
Medical Devices Group Preps Members for Data-Driven Future With New Community
AdvaMed is launching a Center for Digital Health, an advocacy resource for companies in the tech and medical…
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LearningArticleOver 5 years old
Membership Hack: Coffee Break Webinars
Are you tired of sitting through hour-long webinars? At the American Evaluation Association, members register for virtual “coffee…
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MembershipArticleOver 5 years old
Daily Buzz: Peace Out, Yahoo Groups
The legacy community platform, active for nearly two decades and an inspiration to many platforms that came since,…
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MembershipArticleOver 5 years old
Three Small-Scale Ideas for Free Membership
When you rely on member dues as a significant revenue source, free membership sounds scary. But you don’t…
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MembershipArticleOver 5 years old
Global Spotlight: What’s in a Name?
How you refer to your global members can have a big impact on your global strategy.
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MembershipArticleOver 5 years old
Rules of Engagement: Build Better Surveys
Three tactics to help you boost your survey response rates.
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MembershipArticleOver 5 years old
Membership Memo: Find Your Connectors
Volunteers can help keep your online community strong.
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Make It Easy for New Members to Engage
Give new members short, high-value content that takes little time to absorb. Also: Incorporate health and wellness into…
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Marketing / CommunicationsArticleOver 5 years old
Association Rebrand Puts Focus on Consumers
Following high-profile members leaving the Grocery Manufacturers Association over concerns about its advocacy positions, the group is changing…
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MembershipArticleOver 5 years old
Daily Buzz: Extra Ways to Provide Value to Members
Your association’s resources aren’t the only way to provide members with value. Also: Develop a “strength mindset” to…
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MembershipArticleOver 5 years old
Get More Renewals With a UX Mindset
Attention to user experience isn’t just for website development. Membership teams that think like their members and step…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Why You Should Be Livestreaming
Want to boost member engagement and your association's credibility? Try livestreaming. Also: Create a work culture built on…
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MembershipArticleOver 5 years old
Study Trends to Anticipate Member Needs
What will member engagement look like in the future? While there is no single answer to that question,…
