Tag
Membership
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MembershipArticleOver 5 years old
Daily Buzz: Why Driverless Cars Might Be the Future of Business Travel
Would you swap flying to your business destination with riding in a driverless car? Also: three key ingredients…
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LearningArticleOver 5 years old
Membership Hack: Museum Exhibit
Members of the International Trademark Association created an exhibit for the National Inventors Hall of Fame Museum. The…
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LearningArticleOver 5 years old
Daily Buzz: Develop Professional Growth Programs
To keep members satisfied, associations need to deliver value and help members grow. Also: Rely on facts, not…
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Marketing / CommunicationsArticleOver 5 years old
Make a Splash With Micro-Influencers
Influencers on social media don’t always have millions of followers. To reach new audiences, the American Chemical Society…
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LearningArticleOver 5 years old
Daily Buzz: The Value of Online Communities
Research highlights how communities benefit organizations—and how leaders can provide better support. Also: why it's worth your time…
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Organizational StrategyArticleOver 5 years old
Why Your Concept of Power Can Use a Rethink
New Power authors and 2019 ASAE Annual Meeting keynoters Jeremy Heimans and Henry Timms see a world where…
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MembershipArticleOver 5 years old
Lessons in Building Loyalty From Retailers
A retail-focused Yes Marketing report finds that building value is more important to increasing long-term loyalty than simply…
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Career DevelopmentArticleOver 5 years old
Membership Hack: Jobs for Veterans
A new partnership empowers members of AICC, the Independent Packaging Association, to hire military veterans. The program helps…
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MembershipArticleOver 5 years old
Do You Have the Right Payment Methods for Your Global Members?
Associations that sell products, services, and memberships internationally are often primarily concerned about pricing. But just as different countries…
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MembershipArticleOver 5 years old
Lessons in Membership Pricing From Electric Vehicles
In the midst of a somewhat confusing membership-driven market for electric vehicle charging, a Volkswagen-owned firm starting up…
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MembershipArticleOver 5 years old
Daily Buzz: What the Best Onboarding Programs Have in Common
A solid onboarding strategy can improve member retention rates. Successful programs include three key elements. Also: how reminders…
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MembershipArticleOver 5 years old
What Can Associations Learn From Social Clubs?
For decades, social clubs have brought people together, and today a new crop of venture-backed clubs is emerging.…
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MembershipArticleOver 5 years old
Global Spotlight: Pay Attention to How They Pay
Going global can mean expanding the payment methods you accept.
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MembershipArticleOver 5 years old
Membership Memo: Holding Their Cards
Pushback over member IDs shows that even small changes can take time.
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MembershipArticleOver 5 years old
Rules of Engagement: Connect With Your Slackers
The office collaboration tool Slack can double as a way to reach members.
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MembershipArticleOver 5 years old
Daily Buzz: Solve the Mystery Behind Low Member Retention Rates
Sometimes members leave. But if your association seems like it’s suffering a mass exodus, it’s time to investigate…
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MembershipArticleOver 5 years old
Membership Hack: Chapter Microsites
The Institute of Management Accountants uses microsites that chapter volunteers manage to drive online member engagement while maintaining…
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MembershipArticleOver 5 years old
Daily Buzz: The Value of Member Interviews
There are many ways to elicit member feedback. Here’s why one-on-one member interviews can be so powerful. Also:…
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MembershipArticleOver 5 years old
Turn Your Homepage Into a Doorway for New Members
Potential members often make first impressions about an association by visiting its website. A UX expert says that…
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LearningArticleOver 5 years old
Associations Provide Tools to Keep Ramadan Healthy
The International Glaucoma Association and the American Association of Diabetes Educators have each created free information sheets aimed…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Volunteer to Fight Loneliness
Sharing goodwill with people of different ages and backgrounds can reap big health benefits. Also: lessons from Gwyneth…
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LearningArticleOver 5 years old
Get Member Thinking on Nondues Revenue Projects
When your association designs new products and services, do you tap your members for input? Maybe you should.…
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MembershipArticleOver 5 years old
Daily Buzz: Create an Online Community Leader Program
A successful online community launch starts with engagement. To get members motivated, recruit community leaders. Also: what keeps…
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MembershipArticleOver 5 years old
Daily Buzz: “Game of Thrones” and Your Association
Think your association has nothing to learn from Game of Thrones? Think again. Also: the key to protecting…
