Tag
Membership
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MembershipArticleOver 5 years old
Membership Hack: Logo Sharing
Sharing your association’s logo with members can help increase your visibility, recruit new members, and foster credibility and…
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Marketing / CommunicationsArticleOver 5 years old
For Member Onboarding, Think Outside the Inbox
Email remains the most popular way to engage new members, but some associations are testing creative alternatives in…
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MembershipArticleOver 5 years old
Connect With Members Across Generations
Association professionals are well aware of the need to appeal to audiences across generations and career phases. The…
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LearningArticleOver 5 years old
Mensa’s Newest Honorary Member: A Robot That Can Draw
American Mensa is offering only its third-ever honorary membership for a fictional character to a device that aims…
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MembershipArticleOver 5 years old
Turn Your Moment in the Spotlight Into Long-Term Success
At any moment, an association’s key issue could be the issue everyone is talking about. Maybe it’s a…
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MembershipArticleOver 5 years old
Membership Hack: A Tech Tool for Member Onboarding
Trello is a web-based app that’s popular for project management. One association uses Trello’s kanban boards, which visualize…
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MembershipArticleOver 5 years old
Redefining Membership? Consider These Three Steps
Industry evolution led the Brewers Association to update its definition of a craft brewer and add a new…
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Meetings / EventsArticleOver 5 years old
Join Forces for Combined Member Fly-Ins
To add energy and excitement to its Capitol Hill fly-in, the American Dental Association partnered with the American…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: The New Smart Office Building
About 77 percent of Americans own a smartphone—and now many want a smart office building too. Also: turning…
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Organizational StrategyArticleOver 5 years old
Daily Buzz: Create Value With Your Online Community
Your association’s digital community is important to connect your members—but it can also help grow the organization. Also:…
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MembershipArticleOver 5 years old
Membership Hack: Chapter Services Lab
Staff from the American Academy of Pediatrics play a direct role in component relations problem-solving. During its annual…
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MembershipArticleOver 5 years old
Daily Buzz: Why Members Join Associations
Yes, your organization comes with benefits—but that’s probably not why members join. Also: the importance of language in…
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LearningArticleOver 5 years old
Boring Webinar? Make Minor Tweaks to Boost Engagement
A new report analyzes webinar viewing habits. Take advantage of a few trends to increase the likelihood that…
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MembershipArticleOver 5 years old
Turning Points for Associations
If your industry lands in the spotlight, will your association be ready to shine?
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MembershipArticleOver 5 years old
New Money: Back in the Black
How a struggling association won with webinars.
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Marketing / CommunicationsArticleOver 5 years old
Membership Memo: Customer Connections
Serve members by serving their customers.
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Career DevelopmentArticleOver 5 years old
Rules of Engagement: Networking Everywhere
Give your members more than one place to connect with colleagues.
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LearningArticleOver 5 years old
Membership Hack: Virtual Expos
Not all of your members will be able to attend the annual meeting. For those who miss it,…
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MembershipArticleOver 5 years old
Daily Buzz: Streamline Your Credential Application Process
Certifications are in high demand, so now's a great time to update your association’s application process. Also: your…
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MembershipArticleOver 5 years old
To Boost Global Membership, Get Flexible
Strict membership categories and dues structures don’t work for everyone. For your global members, consider flexible options, like…
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Marketing / CommunicationsArticleOver 5 years old
Five Strategies for Better Digital Member Service
Social media is becoming increasingly important for member service, but it highlights the many channels customers use for…
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MembershipArticleOver 5 years old
Daily Buzz: Manage Member Expectations
Unclear communications can leave members guessing—and disappointed if their expectations aren’t met. Also: networking tips from Terry Gross.
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The Business Case for an Online Community
A successful online community can help your association meet its business objectives—but it takes a lot of work…
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MembershipArticleOver 5 years old
Membership Hack: Association StoryCorps
Association members have stories to tell. The American Geophysical Union has enlisted StoryCorps, a nonprofit that collects and…
