Tag
Membership
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Marketing / CommunicationsArticleOver 5 years old
Repurposing Power: Do You Have Gold in Your Archives?
The Society of Women Engineers built an integrated marketing and advocacy campaign from century-old letters found in its…
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MembershipArticleOver 5 years old
Membership Hack: Teleforums
If your members don’t have time for an hour-long webinar, consider an on-the-go option—teleforums—where members dial in for…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Drive Revenue With Member Communications
Make the most of your member communications by using them to generate nondues revenue. Also: Should tech giants…
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Career DevelopmentArticleOver 5 years old
Board Smarts: Welcome a New Voice
A young member gets a seat at the board table at the Emergency Nurses Association.
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MembershipArticleOver 5 years old
Associations USA: Virginia
Associations are everywhere. Here’s a snapshot from the Old Dominion.
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MembershipArticleOver 5 years old
Membership Memo: Sell a Sweeter Deal With A/B Testing
Use A/B testing to learn what brings members back.
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AdvocacyArticleOver 5 years old
Rules of Engagement: Advocacy Actions
3 ways to engage members in an awareness campaign.
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Marketing / CommunicationsArticleOver 5 years old
Data Nugget: Print Is Still King
Despite the move toward digital, there’s still plenty of appeal in print for association members.
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Business DevelopmentArticleOver 5 years old
Food Group’s New Online Community Gives Leg Up to New Brands
The Food Marketing Institute is launching a new online community that aims to connect major retailers with emerging…
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MembershipArticleOver 5 years old
Master the Art of the Follow-Up Question
To align what you do with your members’ needs, you need to stop talking and start listening. Two…
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MembershipArticleOver 5 years old
Bored With Your Dashboard? Take a New Approach to Data Visualizations
Your association needs to be able to capture, view, and interpret data to make the best decisions for…
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MembershipArticleOver 5 years old
Thursday Buzz: Get Your One-And-Done Members to Stick Around
A little recognition goes a long way when it comes to creating reasons for one-and-done members to stay…
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MembershipArticleOver 5 years old
The Organization That’s Preserving Live Buglers at Military Funerals
Bugles Across America coordinates more than 5,000 volunteers ready to perform “Taps” upon request.
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Shaking Things Up at #MMCCon
At ASAE’s Marketing, Membership and Communications Conference, pros are discovering new ways to reimagine strategies for associations.
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MembershipArticleOver 5 years old
Put Small Data to Work for Your Members
Big data holds big promises—including artificial intelligence, machine learning, and the blockchain—you may not be quite ready for…
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Marketing / CommunicationsArticleOver 5 years old
Nonlinear Marketing Boosts Member Recruitment and Retention
To acquire new members and retain existing ones, associations have to understand consumer behavior and embrace nonlinear marketing…
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Conscious InclusionArticleOver 5 years old
Sisters in the Brotherhood: Carpenters’ Union Campaign Drives More Women to Trade
The United Brotherhood of Carpenters, along with its regional arms, has worked in recent years to attract more…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Benefits That Make It Hard to Quit
After a price increase, Amazon announces a new Prime benefit. What can associations learn from the consumer giant’s…
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MembershipArticleOver 5 years old
Membership Hack: Downsizing Newsletters
The American Academy of PAs downsized to a single e-newsletter to deliver news and information to members without…
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Marketing / CommunicationsArticleOver 5 years old
Plastics Industry Association Turns to Members to Carry Its Message
A new website from the trade association is designed to encourage workers in the industry to serve as…
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Marketing / CommunicationsArticleOver 5 years old
Spoofing and Scamming: Are Your Members Next?
As cyber threats become more varied and sophisticated, attackers may try to scam your members---and they may pose…
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MembershipArticleOver 5 years old
Monday Buzz: Membership Renewal Guide
Don’t let a lackluster renewal program be the reason you lose out on members. Also: As digital technology…
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MembershipArticleOver 5 years old
7 Smart Ways to Grow Your Association
The American Association of Nurse Practitioners is the largest full-service professional organization of nurse practitioners, representing the interests…
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MembershipArticleOver 5 years old
Membership Hack: Hall of Fame
Each year, the Specialty Food Association inducts a handful of people into a hall of fame celebrating industry leaders.…
