Tag
rebranding
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Marketing / CommunicationsArticle
Time for a Change
An association’s rebranding can better speak to evolving member groups or attract new ones. Either way, research and…
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Marketing / CommunicationsArticle
Honoring Legacy, Embracing Change
What ACOG’s first major rebrand in 75 years can teach long-standing associations.
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MembershipArticleOver 1 year old
Inside an Association’s Rebrand
The group formerly known as the Juvenile Products Manufacturers Association retooled to increase visibility and find more partners.
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Marketing / CommunicationsArticleOver 2 years old
How To Leverage Custom Event Merchandise as a Marketing Tool
Merchandise can serve many different purposes for your association: a token of appreciation for members, an incentive to…
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Marketing / CommunicationsArticleOver 2 years old
Attracting Next-Gen Members Begins With Organizational Self-Examination
Attracting younger members is an increasingly vital task for professional organizations that rely on membership-based revenue models. However,…
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Marketing / CommunicationsArticleOver 2 years old
AARP Responds to Viral Posts With Benefits Contest
The association’s “Benefits Badass” contest follows a phenomenon of TikToks by members outside its core audience touting its…
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Marketing / CommunicationsArticleOver 2 years old
What Goes Into Changing Your Association’s Name
Making the decision, choosing a new name, communicating the change to members and the public: Learn how the…
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Marketing / CommunicationsArticleOver 2 years old
Build a Brand Voice That Matches Your Ambitions
A strong voice can empower your members and help you manage difficult messaging moments. Now might be the…
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Organizational StrategyArticleOver 2 years old
The Art of the Last-Second Content Strategy Pivot
Content’s inherent flexibility means that it can be an important tool when the best-laid plans go awry. Just…
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Meetings / EventsArticleOver 2 years old
Meetings Pro Tip: Embrace Branding Within Your Virtual Sessions
In virtual settings, your brand is everything—even more so than it might be in person. Here are some…
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MembershipArticleOver 2 years old
Membership Pro Tip: Good Branding Means Better Engagement
What you provide members isn’t always tangible. Sometimes it’s about a sense of belonging that makes a member…
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Organizational StrategyArticleOver 2 years old
Tips For Rebranding: Changing Your Company Name
Your association might need to make a name change at some point. Expect to have plenty of internal…
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Members onlyBusiness DevelopmentTemplateOver 2 years old
ACCE Leading Business Identity Guidelines
Identity guidelines from the Association of Chamber of Commerce Executives (ACCE) for its Leading Businesses program logo, covering…
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Marketing / CommunicationsArticleOver 5 years old
Leadership Pro Tip: The Case for Improving Thought Leadership Content
Today’s glut of thought leadership creates an opportunity to stand out by creating better content—including original research.
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Marketing / CommunicationsArticleOver 5 years old
A Successful Rebrand Better Reflects Current and Future Members
With an eye on attracting a new generation of members and more effectively representing existing ones, the Massachusetts…
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Marketing / CommunicationsArticleOver 5 years old
Generation Z Wants to Know Your Mission—Are You Doing Enough to Highlight It?
A communications strategy that clearly defines your organization’s values and how you bring them to life can help…
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MembershipArticleOver 5 years old
Could NFTs Make Sense for Your Association? (And What is an NFT, Anyway?)
The blockchain-associated concept of NFTs isn’t just a get-rich-quick scheme for meme-makers. They can be a way for…
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Marketing / CommunicationsArticleOver 5 years old
Time to Rethink Your Logo? Start Here
Associations with long legacies face difficult questions on positioning when a logo refresh comes up for discussion. Here’s…
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Marketing / CommunicationsArticleOver 5 years old
Branding 101: Is Your Association’s Brand Up to Date?
For 130-plus years, the Entomological Society of America has served its constituents in their pursuit of the scientific…
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Marketing / CommunicationsArticleOver 5 years old
Why Associations Should Emphasize Brand Strategy Amid COVID-19
Right now, your brand may be the most visible part of what you do. For that reason, your…
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Marketing / CommunicationsArticleOver 5 years old
Four Ways to Make Marketing Part of Your 2021 Comeback Story
With tight budgets and a challenging road back to in-person events, it may be tempting to rein in…
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MembershipArticleOver 5 years old
How One Association’s Website Helped Capture the Spirit of Its Rebrand
Rebranding an association has a significant impact on every corner of its internal and external optics. One of…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: When an Association Management Company Can Help
Tap into the power of an AMC when you feel your organization’s resources and expertise are lacking. Also:…
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Marketing / CommunicationsArticleOver 5 years old
What Campaigns Can Teach Associations About Messaging
While presidential campaigning for this year has taken a backburner to coronavirus, it can teach associations key lessons…
