Tag
rebranding
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Marketing / CommunicationsArticleOver 5 years old
Intel Inside: How One Company Got Inside Our Brains
How Intel rode its "Intel Inside" marketing campaign to unprecedented household-name status. Also: Let go a little on…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Brand Lessons from James Bond
Why channeling James Bond is good for your brand. Also: BizBash's take on the biggest trends of 2012.
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Marketing / CommunicationsArticleOver 5 years old
Barcode Inventor Norman Joseph Woodland Dies
The inventor of the barcode dies, and the story behind how he invented it was a total day…
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Marketing / CommunicationsArticleOver 5 years old
How the University of California Handled a Rebranding Crisis
A wide-scale rebranding of the school's educational system is far from a hit with current and former students.…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Do You Really Have to be on Social Media?
Four big names that aren’t on social media. Plus: One business goes above and beyond for a very…
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MembershipArticleOver 5 years old
American Association of Museums Relaunches Brand, Logo
How the American Association of Museums completely relaunched its image, brand, logo and membership structure.
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Meetings / EventsArticleOver 5 years old
Is Your Meeting Rebranding Effort Necessary?
Event strategist John Parke asks two questions to help a meeting rebranding effort.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: As Mark Cuban Goes, So Goes the World?
One of the world's highest-profile billionaires just dissed Facebook. Should you follow suit? Also: Be sure not to…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: On Employing an Online Celebrity
Your worker is famous for something they did on the internet. What do you do? Also: A quick…
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Marketing / CommunicationsArticleOver 5 years old
Diabetes Blue Circle Struggles With American Associations
The United Nations has given the diabetes blue circle its blessing as the universal symbol for the disease.…
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Marketing / CommunicationsArticleOver 5 years old
Online Publishers Association: Brands Favor Premium Content
A new study from the Online Publishers Association shows that marketers prefer their brand-focused campaigns to be associated…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Thought Leaders for Associations
How thought leaders can expand an association's reach and mindshare. Also: How Wordpress took over the internet.
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Marketing / CommunicationsArticleOver 5 years old
Red Bull Stratos Jump: The Associations Behind the Fall
From parachute associations to record certifiers, a number of associations played a role in the groundbreaking Red Bull…
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Marketing / CommunicationsArticleOver 5 years old
Travel Technology Association Plays the Name Game
Facing industry changes, the trade association representing travel technology companies recently unveiled a new, more identifiable name.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Richard Branson on Executive Tweeting
The Virgin empire founder says it's "an essential part of the brand." Also: The benefits of a leadership…
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Marketing / CommunicationsArticleOver 5 years old
With Social Media, the More You Give, the More You Receive
A new white paper from a social media marketing software firm recommends strategies for turning online engagement into…
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Organizational StrategyArticleOver 5 years old
When rebranding makes sense: Why one association changed its name
A mobile carrier organization changes its name to the Competitive Carrier Association in an effort to hold its…
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Members onlyMarketing / CommunicationsTemplateOver 5 years old
APsaAG Graphics Standards Manual
A graphics standards manual from the American Psychoanalytic Association (APsaA) covering logo usage and misuse, color palette, typefaces,…
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Members onlyMarketing / CommunicationsTemplateOver 5 years old
Director of Marketing and Communications
A job description for an association director of marketing and communications responsible for branding, publications, the website and…
