Tag
rebranding
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Instagram Moves Beyond Filters
The popular social network adds additional photo-editing capabilities to the newest version of its app. Also: why protecting…
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Marketing / CommunicationsArticleOver 5 years old
How to Use Storytelling to Help your Branding
An association's brand is more than just a logo---it's the stories people tell about you. Are you listening…
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Marketing / CommunicationsArticleOver 5 years old
Auto Care Association: Why an Automotive Association Updated Its Brand
Aiming to clarify who exactly it represents, the Automotive Aftermarket Industry Association recently adopted a new name as…
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Meetings / EventsArticleOver 5 years old
Wednesday Buzz: The Secret Formula for Great Events
A PR specialist breaks down the essential elements of a perfect event. Also: modern ways to generate new…
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Marketing / CommunicationsArticleOver 5 years old
Google Your Association: If You Don’t Know, Now You Know
You might want to Google your association's name. Also: why more event planners should take Pinterest for a…
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Marketing / CommunicationsArticleOver 5 years old
Destinations Experiment With New Marketing Efforts
A look at how three U.S. destinations have unveiled new promotional campaigns to attract leisure and business travelers,…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Make Picture Perfect Photo Picks
The pictures you post, and how they represent your association. Plus: Extend a warm hand out when getting…
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Marketing / CommunicationsArticleOver 5 years old
Rebranding Roundup: How Associations Are Reinventing Themselves
Considering a rebrand? Here’s a collection of tips and case studies from associations who have gone before you—plus…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Breaking Down Oscar’s Brand New Look
The creative inspiration behind Oscar's new logo. Plus: three mobile apps no CEO should leave home without.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How to Tackle Your Competition
Give your members what your competition provides... and more. Plus: What your cursive writing says about you.
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Marketing / CommunicationsArticleOver 5 years old
Kobe Bryant: Give Your Future Hall-of-Famers Some Love
Why Kobe Bryant's giant contract with the Los Angeles Lakers is worth every penny (and why it's relevant…
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Marketing / CommunicationsArticleOver 5 years old
As Industry Changes, Environmental Industry Associations Recycles Name
To help unite various players in the recycling and waste-management industry, the Environmental Industry Associations announced last week…
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Marketing / CommunicationsArticleOver 5 years old
Got Milk? What Associations Can Learn from the Popular Ad Campaign
This year marks the 20th anniversary of one of the most prolific ad campaigns in the history of…
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MembershipArticleOver 5 years old
Lobbying Beyond “Lobbyists”: Government Relations Group Changes Name
With strong backing for the move from its member base, the American League of Lobbyists announced this week…
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Marketing / CommunicationsArticleOver 5 years old
The Fix: Brand Better, Association Marketers
What association marketers can learn from their corporate counterparts.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Overcoming Your Underconfidence
Push that insecurity aside—here’s how to pretend to be (and eventually become) more confident. Plus: Encouraging staff to…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Why Rebranding Isn’t As Scary As It Seems
Rebranding is far from easy, but a successful strategy will give you an advantage over the competition. Plus:…
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Business DevelopmentArticleOver 5 years old
Changing Its Tune: Trade Group for Music Retailers Gets New Name, Expanded Vision
Looking to evolve alongside the industry it has served for more than a half century, the National Association…
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Marketing / CommunicationsArticleOver 5 years old
Change or Die: The New Marketing Imperative
At the recent annual conference of the Association of National Advertisers, corporate marketing executives discussed how technology advances…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Marketing Tips From The Rolling Stones
What the Rolling Stones can teach us about marketing success. Also: How to measure member satisfaction.
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Marketing / CommunicationsArticleOver 5 years old
Social Snapshot: September/October 2013
What people are saying in association social spaces: Including issues on big data, member value, branding and analytics.
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Marketing / CommunicationsArticleOver 5 years old
Wearable Messaging: Associations Need More Walking Billboards
Don't overlook the power of wearable messaging. Also: how to create contagious content.
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MembershipArticleOver 5 years old
Association Weighs Letting Go of “Lobbyists”
The American League of Lobbyists is debating a new name. Find out what one association professional has to…
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Marketing / CommunicationsArticleOver 5 years old
Sweet Synergy or Something Else? Parsing Android’s KitKat Deal
Google drew both plaudits and confused reactions this week when it decided to try out a co-branded marketing…
