Tag
rebranding
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Organizational StrategyArticleOver 5 years old
It’s Your Organization’s Birthday: Now What?
The National Association of Secondary School Principals isn’t the only association to revamp its image and strategy as…
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Marketing / CommunicationsArticleOver 5 years old
How One Association Reinvented Itself After 100 Years
On the cusp of its 100th birthday, and with a new executive director and strategic plan in hand,…
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Marketing / CommunicationsArticleOver 5 years old
Kaluk: Putting the Real Back in Real-Time Marketing
Using a mix of theatrics and marketing techniques, a New York cooperative takes an old-school approach to marketing.…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Lessons from Google’s Alphabet Rebrand
Google’s big announcement has organizations wondering, how do you make your brand pop? Plus: What #assnchat is up…
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Marketing / CommunicationsArticleOver 5 years old
How Associations Are Telling Their Stories
Take a look at how a handful of associations are trying to better tell their stories. Sometimes it…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Your Twitter Background Is Toast
The social network ditches one of its most iconic features, resulting in much user frustration. Also: Instagram adds…
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Marketing / CommunicationsArticleOver 5 years old
Success.Bank: Top-Level Domain Sees Thousands of Sign-ups
The new ".bank" top-level domain, being managed by a number of trade groups, has seen thousands of sign-ups…
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Marketing / CommunicationsArticleOver 5 years old
Florida Cattlemen, Brewer Team Up on New Beer
The Tampa-based Cigar City Brewing is making a new limited-edition milk stout—with proceeds supporting the Florida Cattlemen’s Foundation,…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Become a Champagne Extraordinaire
One association provides the world an educational website on that Champagne fizzle. Plus: Learn all that "marketing automation"…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: The Eternal Importance of Narrative Storytelling
Every brand and organization has a story, but how can your association make sure its tale is properly…
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Marketing / CommunicationsArticleOver 5 years old
National Association of Realtors Sees Slow Uptake of .realtor Domains
Registrations for .realtor domain names have declined, but the low level of interest could point to larger issues…
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MembershipArticleOver 5 years old
Retirement Association Rebrands to Match Growing Mission
A group representing pension professionals recently underwent a name change in order to better represent the retirement plan…
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Marketing / CommunicationsArticleOver 5 years old
”SPIKE” Your Marketing Efforts To Take Them To The Next Level
PR and marketing strategist Adele Cehrs shares how associations can boost marketing ROI by taking advantage of noteworthy,…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Facebook Goes to Work
In a move that could redefine Facebook's relationship with the business world, Facebook at Work goes public. Also:…
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Marketing / CommunicationsArticleOver 5 years old
What The Simpsons, at Age 25, Teaches About Licensing
From Bartman T-shirts to videogames—and everything in between—The Simpsons has been sold everywhere over the past quarter-century. The…
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Marketing / CommunicationsArticleOver 5 years old
Country Music Association’s Marketing Pitch: We’re Authentic
With large audiences and wide musical appeal, the Country Music Association is pushing hard on the marketing angle…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Let Your People Speak for Your Brand
A brand-first approach doesn't work so well on social media. Fortunately, plenty of humans work for you behind…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Extreme Makeover, Nonprofit Edition
A Florida nonprofit receives $100,000 in free marketing help, and looks all the snazzier for it. Also: A…
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Marketing / CommunicationsArticleOver 5 years old
PR Council: Public Relations Group Embraces Its Nickname
In its most recent rebranding, the Council of Public Relations Firms decided the best way to put a…
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AdvocacyArticleOver 5 years old
Online Publishers Rebrand as Digital Content Next
Citing changes in the association’s membership as well as the overall content landscape, the Online Publishers Association this…
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Business DevelopmentArticleOver 5 years old
Association Rises To The Aid of New Mexico’s Chile Pepper
The New Mexico chile pepper industry is attempting to protect the integrity of one of the state’s valuable…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Business Lessons from the Mason Jar
How an old-school object made a comeback with the public, even though the nature of its popularity had…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Happy Birthday From Your Favorite Marketer
Imagining a world where a birthday wish turns from effective marketing tool to customer irritant. Also: why your…
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Marketing / CommunicationsArticleOver 5 years old
National Speakers Association Scraps Name Change After Outcry
After announcing its rebranding this month, the National Speakers Association found itself backing away from the move in…
