Tag
rebranding
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Marketing / CommunicationsArticleOver 5 years old
Toy Group Rebrands to Reflect its Mission and Members
To better focus on the dynamic needs of its members, The Toy Association announced not only a new…
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Brewers Association Tightens Craft Beer Marketing Rules
The association this week announced that it would limit the upside of its awards for craft beer companies…
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Marketing / CommunicationsArticleOver 5 years old
Employing Rebranding Principles to Better Serve Your Magazine’s Readers
Following an overall rebranding in early 2015 that involved a new logo and look, the National Association of…
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Marketing / CommunicationsArticleOver 5 years old
Alaska Building Group Introduces Brand to Up Industry Awareness
To fill gaps in building laws, vocational skills, and knowledge of the construction industry, the Interior Alaska Building…
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Marketing / CommunicationsArticleOver 5 years old
Market Trends Drove a New Event for the United Fresh Produce Association
How market trends drove a new event for the United Fresh Produce Association.
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: The Benefits of Employee Social Engagement
Employee engagement on social media can have wide-ranging benefits for your association. Also: Check your venue contracts for…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Deliver the Perfect Elevator Pitch
Find out ways to fine tune your association’s elevator pitch. Also: How to get the most out of…
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Marketing / CommunicationsArticleOver 5 years old
Five Questions to Ask Before Outsourcing Communications
The life of a communications professional is a busy one—especially if you're fielding requests from across your organization,…
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Marketing / CommunicationsArticleOver 5 years old
Film Critics Group Branches Out With Banking Campaign
With a new production arm, the African American Film Critics Association is using its film-industry knowledge to help…
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Marketing / CommunicationsArticleOver 5 years old
Avocados From Mexico Embraces Emoji Love
The trade group Avocados From Mexico celebrates its namesake fruit’s new emoji fame. Also: Why your organization shouldn’t…
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Marketing / CommunicationsArticleOver 5 years old
New Top-Level Domain Group Pushes Cities to Own Their Domain
The GeoTLD Group is making a push for major cities and regions to use a dedicated top-level domain…
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Marketing / CommunicationsArticleOver 5 years old
For Marketing Association, Name Change Highlights Data
DMA’s new name recognizes data as the “fuel” of the marketing industry, says its CEO, previewing the Data…
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Marketing / CommunicationsArticleOver 5 years old
How New Office Space Is Also a New Branding Opportunity
Have you ever moved into a new home and spent a lot of time "making it yours?" The…
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Marketing / CommunicationsArticleOver 5 years old
Diamond Producers Association Says “Real is Rare” in New Campaign
As millennials move past societal norms around relationships, one association says diamonds can still exist in nontraditional relationships.
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AdvocacyArticleOver 5 years old
Irish Whiskey Association Launches Protection Campaign
The primary trade group for the Irish whiskey industry is teaming with the home country’s government—as well as…
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Marketing / CommunicationsArticleOver 5 years old
National Cable & Telecommunications Association Gets a Makeover
To keep up with industry it represents, the National Cable & Telecommunications Association is now known as NCTA…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Thinking Instagram? Think Compliance
A compliance expert breaks down the legal, regulatory, and reputational concerns you need to keep in mind when…
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Marketing / CommunicationsArticleOver 5 years old
Manuka Honey Association Comes Out Stinging
With the support of its overarching association, processors of manuka honey in New Zealand are working to maintain…
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Marketing / CommunicationsArticleOver 5 years old
The U.S. Tennis Association’s Selfie Game Is On Fleek
Ahead of the 2016 U.S. Open, in Flushing, New York, the United States Tennis Association launched an epic…
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Marketing / CommunicationsArticleOver 5 years old
How an Industry Group Is Changing the Discourse
Looking to change public opinion on canned foods, the Can Manufacturers Institute sought a third-party partner—and has made…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Twitter Brings Brand Fun in #PromotedStickers
Twitter gives companies the opportunity to bring fun to the social network, but it likely isn’t cheap. Plus:…
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Marketing / CommunicationsArticleOver 5 years old
Improve Chapters Through Engagement, Support, and Trust
The National Strength and Conditioning Association (NSCA) began nearly 40 years ago as a group of strength coaches…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Sensing a Business Travel Slowdown
Major travel-tech firms warn that business travel in the U.S. could hit a slump in the coming months.…
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Marketing / CommunicationsArticleOver 5 years old
Executive Summary: Kesha L. Willis
Kesha L. Willis, the marketing and communications manager for the Society of Breast Imaging Reston, Virginia, isn't opposed…
