Tag
rebranding
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MembershipArticleOver 5 years old
Membership Hack: Decked Out in Member Apparel
Members of the American Angus Association show their pride by wearing Angus Brand apparel, which is sold in…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Let’s Talk Design
An interesting branding trend in the world of technology—the custom corporate typeface—is picking up. Is there something here…
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Marketing / CommunicationsArticleOver 5 years old
Four Ways a U.S.-Based Society Successfully Went Global
International members made up roughly 20 percent of the Society for Maintenance and Reliability Professionals’ membership in 2015.…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Building a Branding Strategy
You might not think of your nonprofit as a “brand,” but it is. And it needs a branding…
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Marketing / CommunicationsArticleOver 5 years old
Emoji for Everyone, Especially Your Members
Emoji just for sonographers? Yes, they’re a thing, courtesy of the Society of Diagnostic Medical Sonography. Its “sonomojis”…
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Marketing / CommunicationsArticleOver 5 years old
Boost Your Brand by Taking a Stand
Nike’s new ad campaign spotlighting former NFL quarterback Colin Kaepernick has lessons for associations—in particular, that embracing controversy…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Don’t Kill Curiosity
A Harvard Business School professor warns that the wrong tactics could harm employees’ ability to come up with…
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Marketing / CommunicationsArticleOver 5 years old
Travel Group Gets Rename, Brand Refresh
After nearly 75 years, the American Society of Travel Agents is adopting a new name for new times,…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Pinterest’s Positive Stability
After years of growth, Pinterest has stable impression and satisfaction numbers, according to YouGov research. That’s a big…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Associations for Left-Handers (Really)
It’s International Left-Handers Day. We break down how the holiday started, and some of the groups working to…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Boosting Online Credibility
If your nonprofit’s website doesn’t promote trust, it isn’t doing its job. The Bloomerang blog explains how to…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Marketing Tips From Romance Writers
How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Also: A…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: A Clever Avocado Partnership
In honor of National Avocado Day, Avocados From Mexico helps Chipotle provide consumers with free guacamole. Also: Forbes reveals…
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Marketing / CommunicationsArticleOver 5 years old
Do You Speak in Your Members’ Voice?
AARP is one year into a new editorial project called The Girlfriend, speaking directly to a target demographic—women…
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Marketing / CommunicationsArticleOver 5 years old
New Leadership: An Opportunity to Sharpen Your Association’s Brand
One of the reasons the Specialty Advertising Association of California (SAAC) board of directors selected me as executive…
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Meetings / EventsArticleOver 5 years old
What a More Competitive Events Space Could Mean for Associations
As more consumer brands move into the events space, associations must consider how they can stand out in…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Lessons from Adidas’ Official World Cup Ball
Every four years, Adidas produces a new ball for the World Cup, an effective attention grab for the…
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Marketing / CommunicationsArticleOver 5 years old
Survey: Social Media Creates Trust Issues—and Brands Might Be Caught in the Middle
A new report from Edelman finds that trust issues are so significant for consumers that many have quit…
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Members onlyMarketing / CommunicationsTemplateOver 5 years old
2016 NACo Styler Guide
A brand use and style guide from the National Association of Counties (NACo), updated in 2016, covering the…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: IHOP’s Masterful Zeitgeist Takeover
Even if you don’t like the idea of the International House of Burgers, you have to admit that…
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Marketing / CommunicationsArticleOver 5 years old
Brewers Association Expands Popular Craft Branding Program to Retailers
The association is hoping retailers pick up on the craft beer marketing program, signified by a logo featuring…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Call ‘Em Boy Scouts: BSA Changes Name of Iconic Program
The Boy Scouts of America will keep its organizational name, but to reflect its admission of girls as…
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Marketing / CommunicationsArticleOver 5 years old
National Association of Realtors Unveils First Brand Revamp in 45 Years
The National Association of Realtors’ new logo, updated for the first time since 1973, aims to respond to…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Creating Brand Identity
Could your brand identity use a refresh? Here are the essential steps to establishing an effective one. Also:…
