Tag
Social Media
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Why Making Mistakes is OK
Learn from your errors and then let the mistakes slide. Plus: Avoid spamming your members.
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FundraisingArticleOver 5 years old
Lunchtime Links: A Lesson in Workplace Bullying From the NFL
The sad reality of workplace bullying. Plus: Ideas for social media fundraising.
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Why Your Executive Assistant Is Essential
Credit the success of your fearless leader, in part, to his or her executive assistant. Plus: Is social…
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Marketing / CommunicationsArticleOver 5 years old
Light ‘Em Up: Oil Industry Carves Out Space in Pumpkin PR Battle
After the Department of Energy slighted fossil fuels in a recent pumpkin-carving post, the American Petroleum Institute carved…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Shelf Life Of Social Media Trends
The cat craze of 2013, as social media trends go, has clocked out. Plus: Know a friend with…
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Marketing / CommunicationsArticleOver 5 years old
Buffer’s Bounce-Back: Lessons From a Crisis Solved Smoothly
If you're a fan of the low-friction social scheduling app, you might have noticed a couple of spammy…
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Marketing / CommunicationsArticleOver 5 years old
Want Your Branded Videos to Get Massive Reach? Use Instagram
According to a new analysis by viral-video tracking firm Unruly, 40 percent of the service’s top 1,000 videos…
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Marketing / CommunicationsArticleOver 5 years old
HealthCare.gov: A Healthy Discussion on a Website in Crisis
With the high-profile, extremely complex HealthCare.gov facing major technical problems, it's worth considering how you can avoid similar…
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Marketing / CommunicationsArticleOver 5 years old
Now Hiring: Social Recruitment on the Rise, Study Says
A new report shows that most recruiters are using social networks to find and vet job candidates. And…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: The Value of Collaboration
Using technology to improve collaboration. Plus: How to grow your culture along with your organization.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Responding to Your Critics
How to address negative comments on social media. Plus: extend the value of your conference beyond the physical…
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Marketing / CommunicationsArticleOver 5 years old
Survey: Response to Customers Too Slow in the Social Media Age
Today’s consumers—and association members—expect their questions to be answered, like, yesterday. But research shows that in email and…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Is Your Association Like Game of Thrones?
Does your organization’s political culture resemble an episode of Game of Thrones? Plus: How to analyze member feedback.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Trying to Do Too Much With Your Website?
When your website design is a hindrance to your members. Plus: why raising your overhead costs is a…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Pro Tips for Using Twitter
Here are 10 ways your association can build its brand on Twitter. Plus: Meet the jurors of this…
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Marketing / CommunicationsArticleOver 5 years old
Give New Life to Your Presentations
How to make old content new again. Also: what your association needs to know about Google's new secure…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Engage Your Members With Visuals
Seven ways to jazz up nonprofit infographics. Plus: how to create a winning content plan.
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Marketing / CommunicationsArticleOver 5 years old
Sticky Messaging: Study Shows the Growth of Content Marketing
A new survey from the nonprofit Content Marketing Institute finds that 73 percent of business-to-business marketers are producing…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How to Communicate Better With Instagram
Inject some personality—and some fun—into your member outreach campaigns with Instagram. Plus: look for these red flags when…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: What Jeff Bezos Would Bring to an Association
With Jeff Bezos getting comfortable at The Washingon Post, one association pro imagines what Bezos would do on…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How To Communicate Across Cultural Dividers
Cross global lines—and reach potential members—with a refresher course in cultural communications. Passport not required. Plus: mistakes to…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: The Benefits To Getting Creative
Tap in to your creative side. Your organization—and brain—will reap the benefits. Plus: How AT&T fueled Twitter activity…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Member Testimonials Can Benefit You
Testimonials can go a long way in turning a prospective member’s “I dunno” to “See you there!” Here’s…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Don’t Get Stung By Bad Data. Get Clean Data
How scrubbing your database can save you money. Also: why you shouldn't be afraid to demolish struggling programs.
